Franchise News
YGF Malatang Wins Major Awards, Cements Status as Global Franchise LeaderYGF Malatang, a global leader in the Malatang spicy hot pot category, recently earned two prestigious awards: the Forbes China 2025 Valuable Consumer Brand and the Sullivan China 2025 Influential Chain Brand. These honors recognize the company's powerful brand and set a new standard for the restaurant industry.From its origins as a single street-side stall, YGF Malatang has grown into a global powerhouse with nearly 7,000 locations worldwide. How did the brand achieve such remarkable success in a competitive market? The story is one of unwavering quality and strategic innovation.From a Humble Start to a Global BrandThe journey began in a small basement shop. Despite the simple setting, founder Yang Guofu prioritized quality above all else, personally preparing the soup base every day to ensure the perfect flavor in every bowl. This commitment to quality built an early reputation through word-of-mouth, laying the groundwork for future growth.In 2007, the company was officially branded. The Malatang market at the time was crowded and inconsistent. To stand out, Yang Guofu knew the brand had to innovate.A key turning point came in 2015. After a trip abroad, Mr. Yang was inspired by advanced food production models. He made the bold decision to build his own factory, choosing a strategic location in Pidu—a region famous for its rich culinary heritage and access to quality ingredients.The "Smart Factory" Driving Quality and ConsistencyIn 2018, Yangguofu unveiled its state-of-the-art facility: an "Industry 4.0" smart factory built to meet strict EU BRC food safety standards. The factory is a model of modern technology. The entire production line—from mixing ingredients to packaging the final product—is highly automated."We were determined to change the old image of condiment production," Mr. Yang explained. "We installed a German-engineered air delivery system, which means after materials are loaded, there is minimal human intervention. The air purity in our production workshop is incredibly high, and all surfaces that touch food are made from 316L corrosion-resistant stainless steel."This focus on technology delivers two key benefits. "It dramatically increases our production efficiency," said Shu Guofang, Yangguofu's Quality Control Director. "More importantly, it guarantees that our product quality, safety, and flavor are perfectly consistent every single time."Inside the company's R&D lab, every batch of seasoning is scientifically analyzed to control the precise balance of numbness, spiciness, and saltiness. This ensures a customer in Shanghai experiences the exact same taste as a customer in Germany.Global Expansion and Brand PowerWith a robust supply chain and guaranteed product quality, Yangguofu was ready for the world. In 2024, the brand accelerated its growth by:Opening over 1,000 new "Generation 6" modern stores.Appointing its first official brand ambassador to increase visibility.Expanding its footprint to 25 countries, with international locations continuing to rise.The brand has been met with enthusiasm globally. "In Germany, our average customer price is 2.5 times that of McDonald's, and young people line up to eat at our stores," said Mr. Yang proudly. "Our new store designs incorporate Chinese cultural elements, helping us share our heritage with the world."A Future Built on Quality and GrowthYangguofu is not slowing down. The company is steadily renovating its existing stores to the new Gen-6 standard, with a goal to complete 80% of them by 2025.To support its continued expansion, construction on a second factory in Pidu will begin soon. "Our first factory is only at half capacity," Mr. Yang noted. "The second factory will prepare us for future growth to 20,000 stores and beyond, while also expanding our retail product line."In 21 years, Yangguofu Malatang has completed a remarkable journey from a single stall to a global restaurant giant. It stands as a prime example of modern Chinese manufacturing and a testament to a brand built on a foundation of quality, consistency, and innovation.
CHAGEE Launches First U.S. Store in Los Angeles, Targeting Prime MarketOn May 9, the popular Chinese tea brand CHAGEE made its official U.S. debut, opening its first store in a high-traffic area of Los Angeles. The launch signals the brand’s serious ambitions for the American market and adds to the growing competition among new-style tea franchises.A Strategic Location for SuccessThe new store is strategically located in the Westfield Century City mall, a popular shopping destination near Beverly Hills and West Los Angeles. The location was chosen to attract a steady flow of customers, with over 45,000 office workers within a one-mile radius.The store’s design maintains CHAGEE’s signature aesthetic, blending traditional Chinese elements with a modern, sleek style.A Focused Menu for the U.S. MarketThe menu features 14 core drinks organized into three simple categories: Tea Lattes, Pure Teas, and other specialties. It includes global best-sellers like the “Bo Ya Jue Xian” Jasmine Green Tea Latte alongside freshly brewed options such as Da Hong Pao, Ceylon, and Lapsang Souchong lattes.Pricing is positioned for the premium market:Jasmine Green Tea Latte (Large): $5.95Ceylon Black Tea Latte (Large): $6.45Peach Oolong Tea (Large): $4.95Bakery Items: The store also offers nine baked goods, priced from 4.25to4.25 to 4.25to6.45.Grand Opening Buzz and Marketing StrategyCHAGEE hosted its signature “Tear & Win” event to celebrate the launch, where customers could win high-value prizes like a CHANEL handbag, a MacBook Air, and Dior lipstick.The brand also launched digital promotions, including a “Buy One, Get One Free” offer on its official app and special bundle deals on delivery platforms like PandaBUY.Rapid Expansion and Head-to-Head CompetitionCHAGEE is already planning its next move. A second U.S. location is currently under construction at the Brea Mall in Los Angeles and is expected to open this summer.Interestingly, competitor HeyTea is also setting up a shop on the second floor of the same mall, setting the stage for direct competition between two of China’s biggest tea brands.The Growing Wave of Chinese Tea Brands in the U.S.CHAGEE’s U.S. entry is part of a larger global expansion strategy. As of late 2024, the company had 156 overseas stores in countries like Malaysia, Singapore, and Thailand, with plans to open another 1,000 to 1,500 stores globally in 2025.The United States has become a key battleground for Chinese beverage brands. At least 22 have already entered the market, including major players like:HeyTea (with 27 stores and counting)Auntea Jenny (recently listed on the stock market)Nayuki (rebranded as “Naìsnow” for the U.S.)Luckin CoffeeMarket Opportunity vs. High CostsThe U.S. market offers huge potential. American consumers have strong purchasing power, and there is a growing demand for new-style tea, especially among international students and young professionals.However, the challenges are significant. High costs for labor, rent, and supply chain management can make it difficult to succeed. Brands need strong brand recognition and operational efficiency to thrive in this competitive environment.By actively hiring for marketing, corporate culture, and tech development roles on LinkedIn, CHAGEE is signaling a long-term commitment to the U.S. market. While the opportunity is clear, only time will tell how far this “cup of Chinese tea” can go.
ChaPanda Reports 40% Profit Surge in H1 2025, Fuels Global Expansion.On August 29, leading tea franchise ChaPanda announced strong financial results for the first half of 2025, showing significant growth in both revenue and profit. The company uses this momentum to accelerate its international expansion and strengthen its supply chain.Key Financial HighlightsThe report revealed impressive performance across the board:•Total Revenue: Reached RMB 2.5 billion, a 4% increase from the previous year.•Net Profit: Surged by 40% to RMB 333 million.•Gross Profit: Grew by 7.2% to RMB 815 million.•Gross Margin: Increased to 32.6%, up nearly a full percentage point.Rapid International GrowthChaPanda is successfully expanding its global footprint. The brand is now in 8 countries and regions, including South Korea, Spain, and Singapore, with over 40 international stores signed.A key success is in South Korea, where ChaPanda has secured an official franchise qualification, allowing large-scale chain operations. The number of stores in South Korea has already reached 18.The company is preparing to launch its first stores in France and the United States.A Powerful and Efficient Supply ChainTo support its growth, ChaPanda has built a highly efficient supply chain. The company now operates 26 warehouse and distribution centers across the country. By sourcing ingredients directly and using a multi-tiered delivery network, ChaPanda ensures freshness while lowering operational costs for franchisees.This robust system delivers clear benefits:•Next-Day Delivery: 93.8% of stores receive orders the day after placing them.•Frequent Service: 95% of stores get at least two weekly deliveries.•Centralized Fruit Supply: 80% of all fruit is now supplied centrally, ensuring consistent quality.Product Innovation and Customer LoyaltyChaPanda continues to innovate, launching 55 new products in the first half of the year. Its popular “Fresh Milk Tea” series alone has sold nearly 20 million cups.This focus on new products has helped grow a loyal customer base. The company now has over 160 million registered members, a 40% increase, with 34.2 million of them actively purchasing.Positive Industry OutlookFinancial analysts are taking notice. A recent report from CICC gave ChaPanda an “Outperform” rating, citing the brand's diverse product lineup, national supply chain, and strong franchise management system as key drivers for future growth.Moving forward, ChaPanda’s leadership plans to focus on improving store quality and efficiency to drive sustainable, long-term growth for the brand and its partners.
Mixue: How a $0.15 Ice Cream Built the World’s Largest Drink ChainIn 1997, a small shop called “Cold Wave Shaved Ice” opened on a street in Zhengzhou, China. Its founder, Zhang Hongchao, started with a single ice shaver he built himself. Twenty-seven years later, that small shop has grown into Mixue, a global giant in the made-to-order drink industry.With over 46,000 stores across 11 countries, Mixue has officially surpassed Starbucks to become the largest chain for freshly made drinks in the world. Now, Mixue plans to list on the Hong Kong Stock Exchange's main board, with its debut scheduled for March 3rd.The History: One Ice Cream Cone, a Global EmpireMixue's success was built on one simple principle: “ultimate value for money." Here are the key moments in its incredible growth story.1997: Founder Zhang Hongchao starts his first shaved ice shop.1999: The "Mixue” brand is officially launched.2000: The original shop is forced to move four times due to city redevelopment projects.2005: Mixue introduces its iconic fresh ice cream cone for just 1 RMB (about $0.15). Its unbeatable price and quality quickly win over customers.2007: Franchising begins, allowing the brand to expand rapidly.2012: Mixue builds its own central factory, one of the first in the industry, to control costs and quality at scale.2013: Launches its famous Fresh Lemonade drink. The company is now the largest lemon buyer in China.2014: The company starts building its own logistics and delivery network.2018: The brand’s beloved mascot, the "Snow King," is born. The character is now a massive cultural icon. In the same year, Mixue opened its first overseas store in Hanoi, Vietnam.2025: Mixue is set to go public on the Hong Kong Stock Exchange.Mixue's Powerful Supply Chain: The Secret to Its SuccessMixue's dominance is powered by its incredible control over its entire supply chain.Five Production Hubs, 100% Self-Made Core IngredientsMixue sources ingredients from 38 countries. It also partners directly with farms in China for key crops like lemons, tea, and strawberries.The company operates five massive production bases across China, with a total annual capacity of about 1.65 million tons. This allows Mixue to produce 100% of its core ingredients in-house, from sugar and milk to fruit and coffee. This is the highest level of self-production in the industry and gives them a huge cost advantage.Mixue's Franchise Model and Global VisionBehind Mixue's 46,000 stores is a huge network of franchise partners, many of whom are local entrepreneurs. Over 57% of Mixue’s stores are in smaller towns and rural areas, bringing business opportunities to local communities. Because of its powerful supply chain, all of Mixue's franchisees purchase 100% of their ingredients and equipment directly from the company, ensuring consistency and quality everywhere.Taking the "Snow King" GlobalAfter opening its first store in Vietnam in 2018, Mixue has rapidly expanded worldwide. The brand now has over 4,800 stores outside of mainland China, with more than 4,000 in Southeast Asia alone, making it the largest made-to-order tea brand in the region.Founder Zhang Hongchao’s vision is becoming a reality: "to bring high-quality, affordable food and drinks to everyone in the world for just two U.S. dollars."Conclusion: More Than Just a Drink BrandThe story of the "Snow King" proves that offering extreme value is a winning strategy. By building a world-class supply chain, Mixue has shown that unbeatable low prices don't have to mean sacrificing quality. With over 46,000 stores and millions of tons of production capacity, Mixue is no longer just competing with other tea brands; it’s redefining what accessible and inclusive business can look like globally.
How Molly Tea’s Smart Supply Chain Became Its Secret WeaponWhile many tea brands are struggling with rising ingredient costs and shipping delays, Molly Tea is thriving by controlling its entire supply chain. By 2024, its smart warehouse and digital systems are helping its stores across the country run more efficiently than ever. This is how technology is powering a traditional tea business.1. From Tea Farm to Store: Total Quality Control Molly Tea’s revolution began with taking control of its raw ingredients. The brand partners directly with top tea farms in regions like Fujian and Yunnan. Through "contract farming," it secures the best tea leaves that meet its high standards.For example, its signature "Jasmine Silver Needle" tea uses premium spring buds from Fujian. After a traditional roasting process, the tea is sent to a central factory to be infused with jasmine fragrance. Here, the company uses an AI-powered system to monitor temperature and humidity. This turns the traditional art of tea scenting, which relies on experience, into a precise, data-driven science.2. A Smart Digital System Molly Tea’s digital supply chain system is a game-changer for the industry. It connects everything from purchasing and warehousing to delivery and sales. The system uses machine learning to predict how much each store will sell, then automatically adjusts inventory levels. It also connects with delivery partners so stores can track shipments in real-time. In 2024, this greatly reduced the chances of stores running out of stock.3. Flexible Production: The Secret to Fast Turnaround The tea industry changes quickly with new seasons and trends. Molly Tea uses a "flexible manufacturing" approach to keep up. Its central factory has production lines that can quickly switch between different product recipes.For instance, when "Gardenia Milk Tea" became a summer hit, the factory was able to switch over its entire process—from mixing ingredients to designing packaging—in just 48 hours. This ensures Molly Tea can launch new popular drinks faster than competitors.4. The Global Supply Chain: Standard and Local Expanding globally requires an even smarter supply chain. In its overseas markets, Molly Tea uses a "central kitchen + regional warehouse" model. A central kitchen in New York handles the core processing of high-quality ingredients, while regional warehouses in cities like Los Angeles and Chicago store other supplies.To meet international safety rules, the brand works with professional partners like SGS to ensure its products pass strict tests, including over 500 checks for tea exported to the European Union. The company also has an emergency plan. During a hurricane in New York in 2024, local warehouses used their backup supplies to keep stores running without interruption.Conclusion: Supply Chain is the Ultimate Advantage In today's highly competitive tea market, Molly Tea has proven that efficiency and quality can go hand-in-hand. Its digital system, flexible factory, and global network have not only lowered costs but have also created a business model that is difficult to copy.As the company founder says, "Our supply chain is our hidden champion. It ensures every cup of tea reaches our customers in its best possible state." With further use of AI and other new technologies, Molly Tea's supply chain may once again be poised to change the industry.
Tianlala Opens Three Stores in Bali, Speeds Up Global GrowthOn August 3rd, the Chinese tea brand Tianlala opened three new stores on the popular island of Bali, Indonesia. This move shows the company is quickly expanding its international presence. The new stores are located in busy shopping areas and near tourist spots to make it easy for customers to enjoy their drinks.This brings Tianlala's total number of signed stores in Indonesia to 130. The brand now has over 200 signed stores overseas in countries like the Philippines, Cambodia, and Uzbekistan.A Strong Start in BaliTianlala first expanded overseas in 2023, starting with Indonesia. The brand became popular by offering great value and creating products that local customers love.The new stores in Bali are already proving to be a big hit. Popular items include the Oreo Sundae, Jasmine Fresh Milk Tea, and Mango Shake. On opening day, the stores served over a thousand customers. Sales are continuing to grow, with some stores earning nearly 10,000 RMB a day.“Bali is one of the most famous tourist destinations in the world,” said Guo Fei, Tianlala’s Brand Manager for Indonesia. “We want tourists from everywhere to experience the charm of Chinese tea culture through our great products.”To attract young customers, the brand uses vibrant and playful colors to create stylish and energetic spaces.Built for GrowthTianlala's global expansion is supported by a strong supply chain and product innovation. The brand has its own factories and logistics to ensure all overseas stores receive high-quality ingredients efficiently. According to a recent industry report, the Southeast Asian drink market is expected to grow by nearly 20% annually until 2028. Tianlala plans to continue growing in the region before expanding to Europe, the Americas, and the Middle East.Looking to the FutureXie Guanhai, the Head of Overseas Business, shared that the company has already completed its main expansion goals for 2025. “Our next step is to focus on running our stores well and connecting with more customers in each local market," he said. “We want to become a favorite tea brand in Southeast Asia and share modern Chinese tea culture with the world.”The successful launch in Bali is another step forward in Tianlala’s global vision. The brand is now ready to bring the modern Chinese tea experience to even more people around the globe.
The Story of YGF MalaTang: From a Basement to a Global BrandThe story of YGF MalaTang is a remarkable journey from poverty to success. It started in a small basement in Harbin and has grown into a global brand with nearly 7,000 stores in over 20 countries. This is how one man, Yang Guofu, won over Malatang lovers worldwide.The Early Days: Yang Guofu was born into a poor family with six children. Life was not easy. In 1995, he started a small street stall selling grilled squid. Business was slow, but he never gave up. In 2003, he was inspired by Malatang and began creating his own soup base. After three years of hard work, he finally opened his first shop, "Yang Kee Malatang."The First Store. His first store was just a simple basement that he rented for 750 yuan a month. Despite the humble setting, customers loved his food. This was because of his passion for quality and his deep respect for food. He insisted on making the soup base himself, cooking for eight hours a day until he was exhausted. He still keeps the very first pot he used as a reminder of those tough early days.Building the Brand As his reputation grew, Yang Guofu started franchising. In 2007, he officially registered the Brand under his own name, "YangGuoFu." He made sure his name was closely tied to his high standards. All franchisees had to follow strict operational rules and share their deep respect for food. This focus on quality helped the Brand expand quickly.Scaling Up for Success. In 2012, a visit to a company in South Korea inspired him to build his own factory. He chose Chengdu, a city famous for its spicy foods. In 2016, a modern, 40,000-square-meter factory opened. This factory allowed him to standardize production and provided strong support for the brand’sBrand's rapid growth.Success Around the World Today, YGF MalaTang is also a huge success inter\nationally. In Japan, customers often line up for its unique soup and wide variety of fresh ingredients. Yang Guofu’s son, Yang Xingyu, is now leading the brand’sBrand's global expansion, having successfully opened over 200 stores overseas.YGF MalaTang's success was no accident. It was built on a deep respect for food, a commitment to quality, and a spirit of innovation. Yang Guofu has always believed that you can only win customers’ trust by treating food with care, and you can only succeed by always looking for ways to improve.From a small basement to the world stage, YGF MalaTang is a true success story.
1. The Five-Sense Experience: Modern Oriental AestheticsIn today’s crowded tea market, Molly Tea stands out with its "Modern Oriental Aesthetics." The brand offers more than just a drink; it creates an experience for all five senses.Unlike traditional Chinese tea shops that use many classic symbols, Molly Tea takes a modern approach. It uses minimalist lines, soft colors, and artistic jasmine flower designs. This creates a store that feels both urban and Eastern. For example, stores are decorated with abstract shapes of jasmine petals. A special scent system fills the air with a light jasmine fragrance, and the brand plays its own calm, original music. This creates a special atmosphere, allowing customers to experience the brand before they even taste the tea.This strategy extends to the products. Their signature drink, "A Jasmine Blossom," has a cream topping shaped like a jasmine bud. When it's served, the staff gently reminds customers to "take a picture before you sip." This works very well. Data shows that 35% of Molly Tea customers post photos of their visit online—a rate far above the industry average.2. A Balance of Business and Art: Small Stores, Big CultureMolly Tea rethinks the idea of the "third space" (a place outside of home and work). Instead of large, standardized shops, the brand focuses on small, beautifully designed stores, usually 30-50 square meters. The design is easy to copy, but each store tells its own unique cultural story.A store in Shanghai has the theme "A Jasmine Garden in a Historic Lane."A store in Shenzhen uses a “Futuristic Tea Room” concept with steel and glass.In a fast-paced city, a Molly Tea store is not just a place to grab a drink. It is also a peaceful escape for a quick break. The store is designed to be more than a shop; it’s a cultural space. For instance, customers can try jasmine-scented products at a "scent-tasting area." Interactive screens play short films from the brand's partnership with Barbie.3. From Character to Community: Molly's Creative WorldThe brand’s original character, "Molly," gives a friendly face to its modern style. She is a little girl with a flower-bud hairstyle and curious eyes. Molly is a brand spokesperson and a key part of exciting collaborations.Partnerships: During a collaboration with My Little Pony, Molly became a "magic tea master.” They launched a limited-edition drink that sold 100,000 cups in the first week.Technology: The brand uses augmented reality (AR) to bring Molly to life. Customers can scan their cup sleeve to watch a 3D animation of Molly in a fantasy tea garden.This strategy has successfully turned Molly Tea from just a tea brand into a symbol of youth culture. Merchandise now makes up 15% of the brand's total revenue. As founder Su Chen says, “Molly is more than a mascot. She is a cultural ambassador connecting tradition with modernity, and the East with the West."
1.A Global Leader in ScaleZhangliang Malatang has over 6,000 stores worldwide. In China, we have 30 branch companies and operate in 303 cities. Since 2019, our brand has expanded globally. We now have over 100 stores in 60 cities across 20 countries, including the United States, France, the UK, and Australia.2. Superior Product QualityWe focus on creating an excellent food experience. Our classic bone broth has been a bestseller for 17 years. We use eight leg bones from every cow to make it, ensuring a rich flavor. We also offer other popular choices, like tomato soup, spicy noodle mix, and mala stir-fry, to meet different customer tastes.3. A World-Class Supply ChainWe follow high international standards for our ingredients. We have long-term partnerships with top global suppliers like Anjoy, Unilever, and Nestlé. This ensures our food is always safe, healthy, and traceable. Through these partnerships, we offer high-quality products at a great value to our customers and franchisees.4. An Innovative Customer ExperienceInnovation is key to our brand. We introduced a “single person, single pot” cooking method, which is both hygienic and fast. Our stores are designed with clear ingredient displays and efficient layouts to make ordering easy and enjoyable for customers.In 2021, we opened a global flagship store in Harbin, setting a new industry standard. We connect with a younger audience through social media and fun partnerships with games and movie brands.5. Recognized by Top AuthoritiesOur hard work has been recognized by leading market research firms like CIC and Frost & Sullivan, confirming our position as a global market leader. We have also won many awards, including “2023 Top 100 Chinese Catering Enterprises” and “2023 ESG Excellence Award.”We are respected in the industry and have helped create new standards for digital services in chain restaurants. We also work with famous chefs to continue setting new trends.Our Vision for the FutureZhangliang Malatang will keep innovating and growing its global presence. We aim to lead the way for Chinese restaurants around the world and become a globally recognized name in food.
How “Fish With You” Helps Franchisees Maximise Their ROIIn food franchising, “Fish With You” stands out as a popular choice for people who want to start their own business. But how can franchisees get the best return on their investment—in time, money, and effort? Let’s take a closer look.1. Full Brand Support – Making It Easy to Start “Fish With You” offers complete support from the beginning. They help find a location, design the store, train staff, and manage daily operations. This “business-in-a-box” model lowers risks for new entrepreneurs who may not have experience in the food industry.2. Strong Supply Chain – Better Costs & Quality The brand has built a reliable supply chain. They buy high-quality ingredients in large quantities, which keeps costs low and ensures freshness. Their efficient delivery system also helps reduce operating expenses. This means better profits for franchisees.3. Digital Management – Smarter Operations “Fish With You” uses a digital “Fish Ecosystem” system to manage everything. Tools like “Fish Spot” help choose good locations, “Fish Store” helps run the store, and “Fish Open” makes opening easier. This digital approach saves time, reduces mistakes, and keeps customers happy.4. Popular Brand – More Customers. Thanks to its strong reputation, “Fish With You” attracts many customers. The brand uses online and offline marketing to increase visibility and bring more people to each store. This helps franchisees earn more.5. Continuous Training – Always Improving Franchisees receive ongoing training and support. Whether it’s a minor daily issue or a bigger challenge, the brand is there to help. This makes it easier to run the business well over time.6. Maximising ROI – Save Time, Effort, and Money. Here’s how “Fish With You” helps franchisees get the most out of their investment:Save Time: Ready-made solutions and digital tools speed up preparation and management.Save Effort: The brand handles complex tasks so owners can focus on serving customers.Save Money: Low supply costs and efficient operations improve profit margins.Conclusion: “Fish With You” strongly supports branding, supply chain, digital management, and training. This helps franchisees reduce risk, earn profit faster, and make the most of their time, money, and energy.
Ice Snow Time Shines at Guangzhou International Catering Franchise Exhibition 2025In August 2025, the 49th Guangzhou International Catering Franchise Exhibition was held at the Pazhou International Convention and Exhibition Center. As one of Asia’s most important food franchise events, it attracted over 1,200 brands from 25 countries and regions. More than 60,000 industry visitors attended.The popular bubble tea brand Ice Snow Time was a major highlight at the exhibition. Many people stopped by its booth to learn about franchise opportunities and signed contracts on the spot.The brand showcased four key strengths:Product Innovation: They launch 2-3 new drinks every month.Strong Supply Chain: They have storage centers across China to ensure fast delivery of ingredients.Digital Management: A smart system helps franchise owners run their stores easily.Full Training: The brand offers support from store location selection to daily operations.Ice Snow Time also set up a product tasting area. Their upgraded milk tea series, made with fresh milk, was a big hit. A visitor from Singapore who works in the F&B industry said: “The tea is light and aromatic—it totally changed my idea about healthy drinks.”The Guangzhou exhibition is an important platform for brands looking to grow. Through this event, Ice Snow Time found many qualified franchise partners and showed the world the strength of Chinese bubble tea brands.As the exhibition ended, Ice Snow Time proved itself once again. Though only ten years old, the brand is moving steadily toward its goal of becoming a global leader in the tea drink industry. Experts say its success at the exhibition reflects the brand’s strong growth and the bright future of China’s bubble tea market.
Zhangliang Malatang Opens First Store in Paris, Bringing Chinese Spicy Soup to FranceZhangliang Malatang, a popular Chinese spicy soup chain, has opened its first store in Paris, France. The new location is in Galeries Lafayette, one of the city’s most famous shopping areas. The opening was a huge success, showing the growing global love for Chinese Malatang.The restaurant offers a new dining option in Paris, which is known for its diverse food scene. It also serves as a bridge between Chinese and French food cultures.On opening day, the store attracted many Parisians, tourists, and overseas Chinese. Customers loved the self-service style, where they choose their ingredients and watch them cook fresh in rich, flavorful broths. The convenient and personalized meal experience stood out in the local market. Zhangliang Malatang’s classic spicy bone broth and other innovative soups won over first-time customers quickly.In recent years, Chinese food brands like Zhangliang Malatang have expanded globally thanks to their standardized operations, strong supply chains, and popular brand image. With over 120 stores in more than 20 countries, Zhangliang Malatang is a leader in this trend.The brand has thousands of stores and millions of loyal fans worldwide. The success in Paris is proof of its global appeal. On social media, hashtags like #ZhangLiangMalatang are trending as customers share their experiences and photos.A bowl of hot Malatang represents the warmth and diversity of Chinese food culture. It offers a window into the Chinese lifestyle for people abroad. Following the strong start in Paris, Zhangliang Malatang plans to expand to other French cities, including Reims.As Chinese food gains popularity worldwide, more Chinese brands are entering the global market. The success of Zhangliang Malatang in Paris is not just about one store—it shows the growing influence of Chinese consumer brands around the world.
1. 1,400 Stores and the Secret Strength of a Powerful Supply ChainMany people in the industry talk about the growth of 10,000 stores. Molly Tea has already proven that floral tea can be a huge success, with 1,400 locations and counting. But behind this success is a revolution in its supply chain.Most tea brands rely on others for their supplies. Molly Tea, however, built its own system from the start. Today, it has 17 smart warehouses across China. This allows for next-day delivery, meaning stores get their fresh ingredients within 24 hours of ordering.This “heavy-asset” model solves the biggest challenge for floral tea: freshness—for example, the gardenia flower, a key ingredient, only blooms from May to July. Molly Tea works directly with over 200 farms and uses special flash-freezing and cold-chain shipping to provide gardenia flowers all year long. The company also developed its own digital system to monitor the complex, traditional “seven-step scenting process,” making sure every batch of tea is perfect.2. The “Molly Brain”: A Digital Hub for 17 WarehousesInside Molly Tea’s supply chain center is a giant screen showing real-time data from all stores. It tracks sales, inventory levels, and logistics. This digital system, which cost over 30 million RMB to build, allows the company to trace every product from the farm to the customer.Here is how this “smart supply chain” works. If the system detects that a certain store is suddenly selling a lot of "Longjing Jasmine" tea, it will automatically:1. Adjust the supply plan for nearby warehouses.2. Send a "Buy One, Get One Free" promotion to that store's app.3. Notify the R&D team to consider making it a permanent menu item.This smart system is not just efficient; it’s a huge business advantage. When Molly Tea expanded to New York in 2024, it used this experience to set up a local system. This kept its ingredient waste below 3%, much lower than the industry average of 8%. The New York store made over $3.1 million in its first month, proving that Molly Tea’s supply chain can compete globally.3. More Than a Cup of Tea: An Experiment in SustainabilityToday, customers care more about eco-friendly products. Molly Tea has made sustainability a core part of its mission.All of its packaging is now 100% biodegradable. The cup lids are made from sugarcane fiber, a recycled material for some drinks. For every one million of these lids used, the company saves two tons of plastic. Molly Tea also has an “Empty Cup Recycling Program.” Customers can return their used cups for points, and the company recycles the material into decorations for its stores. This creates a circular economy.This green strategy also works as a smart business plan. A recent survey found that 68% of customers believe Molly Tea is "the most eco-friendly tea brand." This positive image has helped boost the sales of its premium teas. Today, drinks that cost over ¥25 make up 35% of all sales.As the consulting firm CIC noted, “Molly Tea has redefined the value of floral tea. From the farm to the final customer, every step creates value for society.”
Tianlala’s New Drink Sells 500,000 Cups in 3 Days Alongside Free Water GiveawayOn August 15th, the tea brand Tianlala launched its hit new drink, “Lemon Milk,” selling 500,000 cups in just three days. Following this success, on August 18th, the company also launched a major community giveaway: offering free ice water to the public across four provinces.This recent campaign combines a popular new drink with a thoughtful giveaway. It is part of Tianlala’s long-running series of charity events, built on the principle of “Bringing coolness in summer and warmth in winter.” The program now covers over 4,000 stores.A Drink to Relieve StressDuring the busy summer, Tianlala launched its “Lemon Milk” drink. The drink became an instant hit with its refreshing lemon flavor and silky milk texture. Young people online called it the “perfect stress-reliever.” The sales numbers proved successful, with nearly 500,000 cups sold in the first three days.Free Water to Beat the HeatTianlala also began its "Cool Summer" giveaway in response to a long heatwave. Starting August 18th, anyone could walk into a Tianlala store in Anhui, Henan, Hebei, or Jiangsu and get a free cup of ice water. No purchase was required.Over 4,000 Tianlala stores became "cool-down spots" for their communities. This was especially helpful for outdoor workers like delivery drivers. A delivery driver named Mr. Zhang shared on social media: "I was getting dizzy from the heat, but I passed a Tianlala and got free ice water. It really made my day!"A Different Approach to CharityWhile other beverage brands were offering low-cost options like "¥1 ice cups," Tianlala chose to give water away for free. This simple act of kindness was designed to help people cool down immediately during the extreme heat.The company's CMO, Yang Shang, explained the strategy: “The success of our Lemon Milk drink shows our ability to innovate, and the free ice water shows our brand's heart. We believe in driving our business with both innovative products and social responsibility.”The campaign has been a big success. Customers feel cared for, which builds brand loyalty and a positive reputation. Tianlala plans to continue its “Coolness in Summer, Warmth in Winter" events, showing how a national tea brand can be a powerful force for good in the community.
Hello from Tea Jo's Cha!What’s the happiest planet in the universe? You’ve found it!The super-popular T% brand from the Pearl River Deltahas officially leveled up to become Jo's Cha!We have a new style that’s cooler and more fun than ever!Meet our cute and friendly mascot, JOJO!JOJO’s mission is to rescue everyone with the power of our amazing fruit and veggie teas.Feeling sad, tired, or stressed? JOJO is here to save the day and bring back the joy! You don’t want to miss out on this much fun!Made in Guangzhou: Our city’s favorite lemon tea brand.Huge Hit: Sold over 1 MILLION cups in our first year and blew up on all the review sites.Amazing Deal: Get our signature Bitter Melon Lemon Tea for just ¥9.9!(And stick around for more deals at the end!)Section 1: Meet Tea Jo's Cha, Straight from Guangzhou!Jo's Cha was born in 2020, right here in Guangzhou! We are proud to be a homegrown tea brand.We grew from a local favorite to a regional star in just one year, with stores in Shenzhen, Dongguan, and Zhongshan. We’re a true Guangzhou icon!Our original Bitter Melon Lemon Tea is what made us famous! It’s always trending on social media and topping the charts on review apps. They say that no one in Guangzhou can resist it—everyone lines up to get a taste! It perfectly shows that you can make lemon tea out of anything!Our fruit and veggie lemon tea series is our specialty. It’s the absolute best—the G.O.A.T.! I’m Karmen, and I’m a loyal Planet dweller. A day without one of these drinks feels wrong!Now, our creative juices are flowing!Jo's Cha has created tons of amazing lemon tea combos. Here are my four personal favorites. See which one will be your #1 pick
The YGF MalaTang Story: From a Street Cart to a Global EmpireIn China’s restaurant industry, YGF MalaTang is a true legend. It started as a small street food stall and has grown into a global giant with nearly 7,000 restaurants. Today, YGF MalaTang is not only a leader in China but is also becoming a household name in over 20 countries, setting a new standard for Chinese fast food around_ the world.Humble BeginningsThe founder, Yang Guofu, started his journey on the streets of Harbin. At first, he sold grilled squid from a small cart to support his family. That cart is now displayed in the company’s museum—a reminder of the brand’s humble roots.But the squid business wasn’t enough. Looking for a new opportunity, Mr. Yang decided to try making MalaTang, a popular spicy hot soup.In 2003, he opened a small MalaTang shop in a basement in Harbin. His shop quickly became a local favorite due to his focus on high-quality ingredients and a secret soup base recipe. In 2007, he officially named the brand “YGF MalaTang” and began offering franchise opportunities. As more stores opened, he created a standardized system. The headquarters controlled everything from ingredient sourcing to soup base production, ensuring every MalaTang bowl tasted the same. This made it much easier for franchise owners to run their stores; soon, more entrepreneurs joined the YGF family.Going GlobalIn 2017, YGF MalaTang opened its first international restaurant in Canada. This was the start of its global journey. Soon after, the brand expanded to Australia, Japan, Korea, Singapore, and many other countries. YGF MalaTang became so popular in Japan that it caused long lines, and news reporters were sent to cover the phenomenon.The Secret to Success: A Commitment to QualityThe success of YGF MalaTang comes from its relentless pursuit of quality. To guarantee the quality of his soup base, Mr. Yang built a modern factory in Chengdu. He traveled to a global equipment expo in Germany to find the world’s best machines.He didn’t hesitate to purchase top-of-the-line German equipment for 80 million RMB. “To be the best, you must invest in the best,” he often says. This dedication to quality has kept YGF MalaTang ahead of the competition.Today, YGF MalaTang has the most stores in the industry, but Mr. Yang is not stopping there. He plans to invest more in research, improve the brand’s store design, and build a second factory to increase production.From a street food stall to a global restaurant giant, YGF MalaTang has won over the world one bowl at a time. Behind this incredible success is the founder’s innovation and a deep, unwavering commitment to quality and service.
Auntea Jenny Celebrates 12 Years by Championing Women’s EmpowermentIn July 2025, the new-style tea industry is booming, and the popular brand Auntea Jenny is celebrating its 12th anniversary. Auntea Jenny is a fast-growing company known for its high-quality, affordable drinks. At its core, the company believes in using its brand to make a positive impact, especially by celebrating the strength of women.“Freedom in Her Hands”For its anniversary, Auntea Jenny launched a campaign with the theme, “Freedom in Her Hands.” The campaign brought together inspiring women of all ages to share their stories of strength. They included young actress Ju Jingyi, beloved veteran actress Wu Yanshu, world champion swimmer Liu Xiang, and creator Meng Yutong. The company also collected real-life stories from women nationwide to celebrate their power and achievements.Since opening its first shop in Shanghai in 2013, Auntea Jenny has grown to over 9,000 stores in more than 300 cities. Last year, the brand updated its image by combining the image of a leopard with a modern woman. This led to a new slogan: "Follow the Leopard Within," promoting freedom and confidence for women.Supporting Women Every DayAuntea Jenny supports women through real action. For years, the brand has focused on two key areas: economic independence and health support.In 2022, it launched the "Her Power” project to support women’s health.In 2024, it partnered with a non-profit organization for Women’s Day to help women in need earn a stable income by selling their traditional handicrafts in Auntea Jenny stores.This created a cycle of kindness, where symbols of female strength were shared with customers everywhere.Beyond Business: A Commitment to SocietyAuntea Jenny’s commitment extends to the whole community. Some of its other important projects include:Opening its first “Silent Store” in 2022 to provide jobs for people with disabilities.Donating 3 million RMB in 2023 to help with flood relief efforts.Helping to start "China's First New-Style Tea Charity Foundation” in 2023.Auntea Jenny has worked hard for twelve years to grow her business and advocate for her values. This anniversary is just a new beginning. The company will continue to use tea to bring people together, create excellent products, and be a force for good. It aims to offer a warm and steady source of strength for all its customers, especially women pursuing their freedom and dreams.
Cha Panda: Redefining Tea for a New GenerationTea started in China many centuries ago and is a major part of our culture. In the past, young people often didn’t drink much traditional tea. But the rise of "new-style tea" has completely changed this. Today, new-style tea brands, like Cha Panda, are trendy, refreshing, and often inspire national pride. They have become popular “happy drinks" for young people. What's the secret to this success?From a Small Shop to Over 5,500 StoresIn 2008, Cha Panda began in a small 30-square-meter shop next to a middle school in Chengdu. Even with a small space, it quickly became popular.At that time, the tea industry was challenging, often relying on artificial milk and tea powder. Unlike trendy coffee, milk tea was seen as a cheap street drink. However, the founders of Cha Panda believed that China, with its rich natural resources, could make truly authentic and delicious tea drinks.Cha Panda's mission was clear: "Use good Chinese ingredients to make great Chinese tea drinks." They insisted on using real tea leaves and high-quality fresh fruits. For some products, they even chose premium animal cream and cheese, which were usually found only in high-end dessert shops. This changed how people viewed milk tea and helped Cha Panda earn consumer trust.Over more than ten years, Cha Panda has focused on quality and innovation, growing its brand and expanding rapidly. Today, Cha Panda proudly operates over 5,500 stores nationwide.Commitment to Quality: Our Core StrengthQuality is the foundation of every drink. Cha Panda strengthens its brand by carefully sourcing excellent ingredients, innovating production processes, and maintaining strict supply chain control.Premium Ingredients: For example, jasmine tea, which forms the base of many of our drinks, comes from the renowned "Zhang Yiyuan" brand. We specially customize it for Cha Panda.Fine Fruits: We are very selective about our fruits. Our white peach drinks use famous, juicy peaches from Wuxi and Sichuan. Cherries from Wenchuan and unique ginger from Yunnan, Guizhou, and Sichuan are also part of our high-quality raw material list.Innovative Recipes: Cha Panda invests heavily in new product development to cater to unique tastes. Our latest "Strawberry Season" series uses a traditional Chinese steaming method. This quickly removes bitterness from strawberries, speeds up in-store preparation, and avoids lengthy cooking.Freshness with a Strong Supply Chain: Freshly brewed tea and freshly cut fruits are key to "new-style tea." So, Cha Panda continuously improves its supply chain. Last year, our delivery network could reach stores within 600 km. This year, we've reduced it to 100-300 km, aiming for same-day delivery of raw materials to stores.Strict Quality Control: Cha Panda has strict "optimal taste period" ingredient standards. This ensures every product is served when its flavor and quality are at their best.Innovative Branding: A Trendsetting ImageTo connect with our young target audience, Cha Panda uses creative branding:Panda Mascot - "Dingdingmao": We created "Dingdingmao," an adorable and curious panda, as our brand mascot. Dingdingmao loves tea and dreams of becoming a “universe-class tea master," making the world fall in love with Chinese tea. We’ve developed stickers, gift boxes, and dolls, building an emotional connection with consumers.Exciting Collaborations: Cha Panda collaborates with other brands to create unique experiences. We partnered with "Luzhou Laojiao” (a famous alcohol brand) to launch "Tipsy Journey," a new tea+alcohol drink that quickly became a bestseller. Last year, our partnership with the “Dunhuang Museum" resulted in our popular "Flying Apsaras Discovery Tea" series.Thanks to the efforts of new-style tea brands like Cha Panda, new-style tea has become a popular national beverage. According to a 2021 report, China's new-style tea market reached an estimated 98.9 billion RMB, with stores expected to hit 500,000 by 2023.This booming market reflects growing consumer sophistication and a strong cultural confidence in China. As "Gen Z" becomes the major consumer group, they actively seek quality Chinese brands that blend tradition with modern style. New-style tea brands have perfectly found this sweet spot. They use tea to reignite a love for local drinks and let people rediscover the timeless charm of tea culture. This is an exciting era where we innovate our traditions and help the aroma of tea reach even wider audiences.
Mixue Group’s 2025 Mid-Year Report: Strong Growth and Strategic ShiftsYesterday, Mixue Group released its financial results for the first half of 2025. The company showed impressive growth in its key numbers.Key Highlights:Revenue: 14.87 billion RMB, an increase of 39.3% from last year.Net Profit: 2.72 billion RMB, an increase of 44.1% from last year.Global Stores: Total store count reached 53,014 worldwide. This includes 9,796 new stores opened in the first half of 2025 alone.Domestic Growth: Growth in mainland China was very strong, especially in smaller, lower-tier cities. These smaller cities accounted for nearly 60% of all new stores.Even though the cost of raw materials like coffee beans and lemons increased, Mixue’s overall gross margin was stable at 31.6%. The company’s CFO, Zhang Yuan, explained that this was due to lower sugar and milk ingredient prices and a more efficient supply chain. He added that Mixue aims to keep its long-term gross margin at around 30%.While the core business in China is growing steadily, investors are watching two key areas: the coffee brand Lucky Cup and the company's overseas expansion. Here’s the latest on both.1. The Rapid Rise of Lucky CupLucky Cup was one of Mixue Group's busiest brands this year.Explosive Growth: Lucky Cup's store count grew from around 4,000 at the end of 2024 to over 7,000 by July 2025. The company's goal is to reach 10,000 stores this year. If they succeed, it would be a 150% increase in a single year.Entering Big Cities: The brand now focuses on opening stores in major city areas like the Yangtze River Delta and Pearl River Delta. A source close to the company confirmed that its smaller, take-out-focused stores in big cities are profitable, with a payback period of less than one year.Lucky Cup's Secret Weapon: The Mixue Supply ChainBehind Lucky Cup is the enormous power of Mixue's 53,000-store network. At a press conference, Lucky Cup's CEO, Pan Guofei, explained that the Group buys coffee beans in huge quantities for both brands.This gives Lucky Cup a huge cost advantage. It buys its high-quality coffee beans for around 69.5 RMB per kg, while other brands in the industry pay between 90 and 120 RMB per kg.This allows Lucky Cup to sell coffee cheaply while still making a good profit. For example, its popular 5.9 RMB Americano has a gross margin of over 50%.A smart strategy: Lucky Cup now focuses on a "fruit coffee" series. This product line uses the same frozen fruit pulps from Mixue’s supply chain, playing to the company's biggest strength.2. A Smarter Global Strategy, Not a Slower OneThe report also showed that Mixue’s overseas store growth has slowed down. In the first half of 2025, the number of overseas stores slightly decreased.Company executives explained this was a planned decision. They are focusing on improving the quality of existing stores in Indonesia and Vietnam, their two largest overseas markets."When we first entered these countries, our operating system wasn't perfect," said Cain Caimiao, Mixue’s Chief Supply Officer. "Now, we are focusing on running stores better."The strategy is working. After relocating and upgrading stores in these markets, the average daily sales have increased by over 50%.While it refines its operations in Southeast Asia, Mixue is still expanding globally:New Markets: Mixue opened its first store in Kazakhstan this year and plans to open its first in Brazil soon.Lucky Cup Goes Global: Lucky Cup opened its first international store in Malaysia.New Supply Hub: A new Hainan, China factory has started operation. It will supply products directly to the Southeast Asian market.Although store numbers fluctuated, Mixue remains the most successful Chinese tea brand_ on the global stage. Its focus is now on building a strong, sustainable international business for the long term.
The Power Behind Every Store: Inside Mixue’s Supply ChainFor any large restaurant chain, a stable and high-quality supply chain is everything. At Mixue, our commitment to “Authentic, Fresh, and Pure” ingredients is backed by one of the industry’s strongest cold chain and warehouse networks. This system ensures every product, from our central kitchens to your store, remains in perfect condition.Today, our powerful network includes:26 primary distribution centers across China.Over 300,000 square meters of warehouse space.A delivery network that reaches 90% of all counties in the country within 12 hours.Cold chain coverage for over 90% of our stores, ensuring freshness from city centers to rural towns.This advanced logistics system reduces the need for stores to hold large amounts of stock, lowers their business pressure, and guarantees that every customer enjoys the same fresh, high-quality taste.Why We Built Our Own Cold ChainCold chain logistics is critical for food safety, quality, and cost control. Back in 2020, we had only five main warehouses. To support our rapid growth and ensure every customer got the very best, we knew we had to build our own advanced system. The push came from several factors:Market demand for higher food safety standards.Customer expectations for consistent taste and quality.Our product innovation required a reliable way to handle new frozen ingredients.The needs of our stores, which faced shortages during peak seasons.Investing in our own cold chain was a necessary step to build a stronger foundation for our brand.Overcoming Big ChallengesBuilding this network was a huge challenge. In 2020, Mixue became the first brand in our industry to surpass 10,000 stores. Building a system for this many stores, which were growing incredibly fast across a huge country, seemed nearly impossible.“First, we set up the warehouse network, then we built the transportation system to connect it,” says Jing Dejie, head of Mixue’s cold chain project. “When we launched new frozen products in 2021, we entered a phase of rapid expansion.”We faced many obstacles, including inconsistent infrastructure across the country, different local regulations, and the challenges of the COVID-19 pandemic. Through it all, our goal was to keep costs low for our franchisees while never compromising on quality—even if it meant preventing a single product from defrosting on a long-distance delivery.“China's geography is vast and diverse,” Jing explains. “Even if a single remote store hundreds of kilometers away in Xinjiang places an order, we have to find a way to get it there. We are committed to serving every single one of our partners.”Powered by Digital Logistics for Better PerformanceOur entire network is powered by modern technology. We use a digital Warehouse Management System (WMS) and Transportation Management System (TMS) to make our operations more efficient, accurate, and easy to track. This allows us to monitor shipments in real-time, ensure products are kept at the right temperature, and reduce waste.More Than Just a Network for MixueOur supply chain is the lifeblood of our company and a key competitive advantage. Today, this powerful system serves our tens of thousands of Mixue stores and supports other brands in our group, like Lucky Cup.“The cold chain is the future,” says Jing. “We will continue to improve our logistics system. Our goal is to use our powerful warehouse and delivery network to meet the needs of even more customers, delivering fresh, pure, and delicious products from the farm to their cup.”
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