Release time:2025-09-02 13:36:24 Publisher:Molly Tea
While many tea brands are struggling with rising ingredient costs and shipping delays, Molly Tea is thriving by controlling its entire supply chain. By 2024, its smart warehouse and digital systems are helping its stores across the country run more efficiently than ever. This is how technology is powering a traditional tea business.
1. From Tea Farm to Store: Total Quality Control Molly Tea’s revolution began with taking control of its raw ingredients. The brand partners directly with top tea farms in regions like Fujian and Yunnan. Through "contract farming," it secures the best tea leaves that meet its high standards.
For example, its signature "Jasmine Silver Needle" tea uses premium spring buds from Fujian. After a traditional roasting process, the tea is sent to a central factory to be infused with jasmine fragrance. Here, the company uses an AI-powered system to monitor temperature and humidity. This turns the traditional art of tea scenting, which relies on experience, into a precise, data-driven science.
2. A Smart Digital System Molly Tea’s digital supply chain system is a game-changer for the industry. It connects everything from purchasing and warehousing to delivery and sales. The system uses machine learning to predict how much each store will sell, then automatically adjusts inventory levels. It also connects with delivery partners so stores can track shipments in real-time. In 2024, this greatly reduced the chances of stores running out of stock.
3. Flexible Production: The Secret to Fast Turnaround The tea industry changes quickly with new seasons and trends. Molly Tea uses a "flexible manufacturing" approach to keep up. Its central factory has production lines that can quickly switch between different product recipes.
For instance, when "Gardenia Milk Tea" became a summer hit, the factory was able to switch over its entire process—from mixing ingredients to designing packaging—in just 48 hours. This ensures Molly Tea can launch new popular drinks faster than competitors.
4. The Global Supply Chain: Standard and Local Expanding globally requires an even smarter supply chain. In its overseas markets, Molly Tea uses a "central kitchen + regional warehouse" model. A central kitchen in New York handles the core processing of high-quality ingredients, while regional warehouses in cities like Los Angeles and Chicago store other supplies.
To meet international safety rules, the brand works with professional partners like SGS to ensure its products pass strict tests, including over 500 checks for tea exported to the European Union. The company also has an emergency plan. During a hurricane in New York in 2024, local warehouses used their backup supplies to keep stores running without interruption.
Conclusion: Supply Chain is the Ultimate Advantage In today's highly competitive tea market, Molly Tea has proven that efficiency and quality can go hand-in-hand. Its digital system, flexible factory, and global network have not only lowered costs but have also created a business model that is difficult to copy.
As the company founder says, "Our supply chain is our hidden champion. It ensures every cup of tea reaches our customers in its best possible state." With further use of AI and other new technologies, Molly Tea's supply chain may once again be poised to change the industry.
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