Franchise News
Meet the World’s #1 Sauerkraut Fish Brand: How ‘Fish with You’ is Building a Global EmpireA new wave of Chinese restaurant brands is rapidly expanding across the globe, tapping into a vast international market hungry for new culinary experiences. Leading this charge is Fish with You, a global sauerkraut fish brand that was recently named a “2025 Top 40 Global Chinese Restaurant Brand” by the prestigious China Chain Store & Franchise Association.This award recognizes the brand’s exceptional market performance, celebrates its contribution to sharing Chinese culinary culture, and signals its arrival as a major player on the world stage.A Proven Model with Explosive International ROISince its founding in 2017, Fish with You has redefined the traditional slow-cooked sauerkraut fish dish for a modern audience by creating a fast-casual model. In just eight years, this winning formula has fueled the opening of over 2,500 stores worldwide, earning it official certification from Frost & Sullivan as the #1 sauerkraut fish brand globally by store count.Building on its domestic success, Fish with You began its overseas expansion in 2022 and has since established a presence in over 10 countries, including the United States, Canada, Malaysia, Thailand, Singapore, and the UAE.The results have been phenomenal. New international stores are consistently outperforming domestic locations in both revenue and return on investment, leading to what can only be described as immediate, viral success upon opening.A Prime Growth Market: The restaurant market in six key Southeast Asian countries is projected to grow at a CAGR of 12.65% from 2024 to 2029.Case Study in Success: When the first Fish with You location opened in Thailand, it generated over 192,000 THB (over $5,200 USD) on its first day and achieved 12 full table turnovers, making it the busiest restaurant in the entire shopping center.A Global Brand Upgrade: Modern Design Meets Eastern CultureFish with You recently announced a major global brand upgrade to support its international vision. This initiative completely reimagines the customer experience through a new brand identity, visual system, and store design.The new design aesthetic thoughtfully blends traditional Eastern cultural elements with a modern, premium feel. This strategy elevates the dining experience, transforming each restaurant into a destination where guests can savor unique flavors while connecting with the charm of Eastern culture.A Universally Appealing Product, Intelligently LocalizedThe core flavor of Fish with You’s sauerkraut fish—a perfectly balanced sour and spicy profile—is already popular in many international markets, especially in Southeast Asia. This natural product-market fit is amplified by the brand’s highly standardized operating procedures, which ensure fast service, stable quality, and a consistent taste in every bowl, in every country.To further deepen its connection with local customers, the company is developing new menu items tailored to regional tastes, such as the upcoming Thai Coconut Curry Fish and Tom Yum Sauerkraut Fish. This shows a smart, flexible approach that goes beyond simply exporting a product—it’s about creating true cultural resonance.Leading a New Wave of Global Chinese BrandsBeing named a Top 40 brand is a major milestone in Fish with You’s global journey. With its newly upgraded store image, a universally appealing flavor profile, and a deep respect for cultural integration, the brand is perfectly positioned to accelerate its international expansion.Fish with You is not just selling food but building a global brand that serves as a rich cultural bridge, setting a new standard for modern Chinese restaurant chains worldwide.
How a School Dropout Built a 6,000-Store Empire by Reinventing a Classic Dish: The Yangguofu Malatang StoryChina’s most popular malatang—a classic spicy street food—doesn’t come from its birthplace in Sichuan. It comes from Northeastern China and was created by a man named Yang Guofu.How did a recipe from China’s spicy heartland get reinvented by an outsider? By revolutionising the dish with a single innovative idea—a new soup base—Yang Guofu built a global empire of over 6,000 stores that sells 200 million bowls a year. This is the story of how he did it.The Humble Beginnings of a VisionaryYang Guofu was not a typical entrepreneur. Born in 1970 in a small county near Harbin, he grew up in a poor family with many siblings. He dropped out of school at 15 with no formal education or special skills.To survive, he took on any difficult job he could find, from farming to collecting scrap. But he refused to accept a life with no future and was determined to find a bigger opportunity.After years of working odd jobs and helping his relatives at a night market, Yang Guofu and his wife finally opened their own small food stall. It was a difficult life of long hours and little security. Every day, he looked for a chance—a single idea—that could change their lives.The Breakthrough: Identifying a Market GapIn 2000, Yang Guofu noticed something: local malatang shops were always busy. He saw it as a potential opportunity and immediately rented a small space to start his own.He quickly identified a critical problem. Most malatang on the market followed the traditional Sichuan recipe: overwhelmingly spicy and numbing. This flavour profile was too intense for many customers in Northeastern China who preferred richer, milder tastes.He realised the key to success was to create a better soup. This began a three-year obsession. Most difficult of all, Yang Guofu himself couldn’t handle spicy food well, but he forced himself to taste-test countless recipes day after day.As he later said, “I didn't have an education or a powerful background. This was my only way out.”Three Innovations That Changed EverythingFinally, his persistence paid off. Yang Guofu developed a revolutionary version of malatang based on three simple but groundbreaking innovations:The Broth reinvented: He abandoned the traditional spicy oil base and created a creamy, savoury broth using Northeastern beef bones, whole milk powder, and a touch of rock sugar. This created a rich, satisfying soup that was flavorful without being overpoweringly spicy.A New Way to Pay: Instead of selling a fixed bowl for a set price, he allowed customers to choose their own ingredients and pay by weight. This empowered diners and gave them complete control over their meal.Modern and Hygienic: He replaced the traditional, unsanitary communal cooking pot with an individual pot for each order. This simple change made the experience cleaner, more modern, and more appealing to a wider audience.This new style of malatang was an instant success.Building a Global Franchise EmpireIn 2003, the first official Yangguofu Malatang restaurant opened in Harbin. By 2007, Yang officially trademarked the name and began offering franchise opportunities. With its low investment cost and high potential profit, people eagerly signed up.However, as the brand exploded in popularity, Yang Guofu noticed that inconsistent quality among franchisees was damaging his brand’s reputation. He made a difficult but brilliant decision: he paused all new franchising to reorganise and build a stronger support system.This focus on quality over reckless growth paid off massively.By 2017, the brand was opening 2,500 new stores in just five years.As of 2023, Yangguofu Malatang has over 6,000 stores across China and in 10 other countries.The System: How to Successfully Manage 6,000 StoresThe secret to Yangguofu’s scalable success lies in its world-class management system for its franchisees, most of whom run their own stores. The company ensures every location is successful through:Comprehensive Training: Franchisees receive extensive training on operational excellence and can connect with other owners through an internal forum to solve problems together.Centralised Supply Chain: A sophisticated procurement system allows the central office to monitor each store’s performance indirectly. When issues arise, headquarters can immediately provide solutions.Direct Oversight and Support: The company uses a system of store audits and performance ratings to understand the detailed situation at each location. This allows headquarters to provide tailored advice and support to every franchisee.By ensuring its partners have the tools to succeed and make a profit, the Yangguofu Group created a stable and resilient business that continues to grow rapidly. His story is a powerful lesson in how innovating a timeless product can build a global legacy.
How a $1.50 Fruit Tea Built an 8,000-Store Global Empire: The Tianlala StoryHow can a fruit tea that sells for around ¥10 (approx. $1.50 USD) fuel a global beverage empire with 8,000 locations? Meet Tianlala, a brand that has turned a simple philosophy of “low price, high value” and a unique franchise model into a dominant force in the global tea market. The brand’s power was on full display in August 2025 during its “First Cup of Autumn” promotion, where it shattered records with delivery GMV surpassing ¥20 million and daily sales skyrocketing over 500%. At the same time, Tianlala’s international footprint is expanding rapidly, with over 200 signed stores overseas, including 127 in Indonesia alone. This is how a brand from the small city of Bengbu in Anhui province is quietly taking over the world. 1. Market Strategy: Dominating Uncontested SpacesWhile most tea brands fought fiercely in hyper-competitive Tier-1 cities, Tianlala pursued a different path: mastering underserved markets. Over 80% of its stores are in Tier-2, Tier-3, and smaller towns. This brilliant strategy allowed Tianlala to avoid direct conflict with premium brands. By understanding that consumers in these high-growth regional markets are price-sensitive but open to new brands, Tianlala quickly captured market share by offering high-quality products at an unbeatable price point. 2. Franchise Model: A Low-Risk, High-Support PartnershipTianlala is famous for its accessible franchise model. The initial franchise fee is just ¥30,000-¥60,000 (approx. 4,000−4,000−8,000 USD), with a total initial investment of ¥150,000-¥300,000 (approx. 21,000−21,000−42,000 USD). This is a fraction of the cost required by competing brands. This affordability, combined with robust support, led to over 1,200 new franchise signings in the first half of 2025 alone. Key to this success is the brand’s support policies, which include: Tiered product subsidies ranging from ¥20,000 to ¥50,000 based on the city level.A ¥5,000 referral bonus for existing franchisees who bring in new partners.This model makes entrepreneurship accessible and creates a powerful network effect where successful franchisees drive further growth. 3. Product Strategy: Creating Viral "Hero" DrinksAt the heart of Tianlala’s success is its killer product lineup. Its iconic "Bucket Tea" series became a viral sensation thanks to its massive size, generous toppings, and refreshing taste. Another hero product, the "Jasmine White Fresh Milk Tea," uses a seven-step scenting process to infuse premium tea leaves with a delicate jasmine aroma. It has sold over 80 million cups to date. During the recent autumn campaign, the classic Bucket Tea series sold over one million units in a single day. Looking ahead, Co-founder Xu Zhou states, "We will continue to launch more 'zero-additive' healthy drinks to meet the growing consumer demand for clean-label products." 4. Supply Chain: An ESG-Driven PowerhouseTianlala has built a sophisticated, ESG-driven supply chain that ensures quality, efficiency, and sustainability. Through partnerships with leading cold-chain and ambient logistics firms, the company guarantees reliable and fresh delivery to its thousands of stores. Quality control is managed from end-to-end, starting with sourcing ingredients from core production regions and using advanced HPP technology to ensure food safety naturally. Furthermore, the company leverages top-tier software like SAP and an SRM system to create a smart, digitized supply chain that enables automated intelligent restocking for every store. 5. A Proven Success Story: From Near-Failure to a 200-Store EnterpriseTianlala's commitment to its franchisees is best told through the story of Li Lei. In 2020, Li became a regional agent for Tianlala. When the pandemic hit, his stores were losing money. At his lowest point, Tianlala's corporate headquarters stepped in directly. The Director of Marketing personally visited Li’s city to help him develop promotions and business strategies. This hands-on support, combined with a "buy one, get one free" campaign for the Bucket Tea launch, turned his business around. In May 2021, his store’s revenue broke ¥150,000. Today, Li Lei manages over 200 Tianlala stores in multiple regions, employing more than 1,000 people. 6. Global Expansion: A Smart, Phased ApproachTianlala takes a cautious and strategic approach to international expansion. Before opening a market to franchisees, the company first opens and operates its own corporate stores to prove the business model is viable and profitable. This "test first, then franchise" method minimizes risk and provides future partners with a proven, turnkey solution. The brand has already opened stores in Indonesia, Cambodia, the Philippines, and Uzbekistan, with plans to add over 200 new international locations in 2025 and expand into Europe and the Middle East in the next three years. The Tianlala Blueprint for SuccessTianlala’s rapid rise is not an accident. It is the result of a powerful "dual-engine" strategy built on an industry-leading supply chain and an unbeatable franchise model. By combining social media marketing, celebrity endorsements, and cause marketing campaigns, the brand has built a deep connection with its audience. Powered by a robust digital infrastructure that uses proprietary apps and AI to standardize operations and ensure quality control, Tianlala has created a scalable, low-risk, high-support platform for entrepreneurs worldwide. It stands as a powerful testament to how a clear vision can turn a simple cup of tea into a global phenomenon.
Blooming Fiercely: How Auntie Shanghai’s “Dark Night Rose” Tea Celebrates Female EmpowermentFor this year’s International Women’s Day, modern tea brand Auntie Shanghai launched its “Dark Night Rose” series under the theme “Blooming Fiercely.” In a powerful homage to the iconic Mexican artist Frida Kahlo, the campaign uses tea as a medium to celebrate female strength, freedom, and the journey of self-realisation.More Than a Drink: A Message of StrengthIn recent years, brand marketing has moved beyond products to connect with consumers on a deeper, emotional level. Auntie Shanghai recognised this cultural shift and designed its Women’s Day campaign to address the theme of female empowerment.The “Dark Night Rose” series was created to answer a core question: How can a cup of tea tell her story? The answer lies in using the rose—a symbol of passion, freedom, and resilience—as the central element. This approach aligns perfectly with the modern woman’s desire for products that reflect her values and support her self-care journey.The new series features two drinks:Dark Night Rose Velvet Purple: A rich and refreshing fruit tea blending rose, black mulberry, strawberry, lemon, and premium jasmine tea.Dark Night Rose Glow Bottle: A wellness-focused drink featuring edible red rose petals and five antioxidant-rich “black” superfoods, including black goji berry, aronia berry, and black grape.The campaign was a massive success. From its initial launch to date, the “Dark Night Rose” series has sold over 15 million cups. On International Women’s Day alone, 1.5 million cups were sold, with merchandise sold in many stores by noon. The campaign generated over 200 million impressions on social media.Frida Kahlo: The Spirit Behind the “Dark Night Rose”Frida Kahlo, known as the “Rose of Mexico,” is the inspiration for the campaign. As one of the 20th century’s most influential female artists, her life was one of pain and perseverance.After surviving polio and a devastating bus accident, she endured dozens of surgeries and constant pain. Yet, she transformed her suffering into powerful, raw, and beautiful art. Her iconic self-portraits are a testament to her unbreakable spirit. The campaign’s theme, “Dark Night Rose, Blooming Fiercely," is inspired by her 1940 self-portrait, where she wears a necklace of thorns, yet flowers bloom defiantly from her head.Auntie Shanghai connects this powerful image to the female journey. Like a rose in the dark, women can bloom brilliantly even when surrounded by thorns. The campaign aims to share Frida’s fearless spirit with every woman: to live passionately, embrace your true self, and bloom freely, no matter the circumstances.A Long-Term Commitment to "Her Story"Auntie Shanghai's support for women extends far beyond a single campaign. The brand is a long-standing advocate for female-focused charities. In 2023, it launched a "Women's Health Care Plan" to support women in need, and this year it partnered with a non-profit on the "Send Her a Little Red Flower" program.This commitment is also built into the brand's identity. In a recent brand upgrade, Auntie Shanghai introduced a new visual style inspired by the "Modern Shanghai Woman" and launched an IP called the “Cheetah Lady" to symbolise the beauty, freedom, and courage of women today.From product innovation to cultural collaborations and social responsibility, Auntie Shanghai is building a brand that truly champions women. The "Dark Night Rose" is more than a drink—it’s a conversation about freedom, resilience, and the light that shines within every woman.
From Farm to Cup: How Cha Panda Empowers Rural Communities Across ChinaCha Panda carefully selects the finest local ingredients from across China, turning them into the delicious drinks its customers love. But beyond serving city consumers, Cha Panda’s mission has a more profound impact: its sourcìng model directly supports rural farmers and contributes to community development.By partnering with local agriculture, Cha Panda helps bring prosperity to the countryside. Year-round, the brand’s sourcìng team travels to different regions to find the best seasonal ingredients, building a powerful link between the farm and the cup. Caption: Cha Panda’s fresh “Juicy Orange Blast,” made with seasonally-sourced fruit.A Journey Through the Four Seasons of SourcìngSpring: A New Future for an Ancient GrainIn spring, we find Cha Panda in Guangdong province, home to a rare, wild grain called ‘Hemi' rice. The brand discovered its unique, natural aroma was perfect for its new rice mochi drinks.This grain is harvested only once a year and yields much less than common rice, so it was traditionally used only for making wine. By creating a new use for it in their drinks, Cha Panda opened up a new market for the farmers and helped increase their income.Summer: Building “Jasmine Houses" in GuangxiHengzhou, Guangxi, is the jasmine capital of the world, producing 60% of the world's supply. This is where Cha Panda sources the jasmine for its signature tea bases. The brand partners with a master tea producer, "Zhang Yiyuan," whose traditional techniques are recognised as a national intangible cultural heritage.The tea leaves must go through a delicate scenting process five times to achieve their rich, unique fragrance. This demand for quality has led to the creation of a nearly 1,000-acre jasmine tea park and factory, creating jobs and encouraging organic farming. Last year, Cha Panda's orders boosted the local economy significantly. "A few years ago, we sold jasmine for 7-8 RMB per pound. Now, we get more than double that," said a local official. "Many families have built new homes with their income. We call them the ‘Jasmine Houses.’" Caption: The jasmine fields in Hengzhou, where Cha Panda sources a key ingredient for its tea base.Fall: Removing Barriers for Apple FarmersIn the fall, Cha Panda sources apples from the high mountains of Sichuan and Yunnan. Farmers here are often small growers who once had to walk for a full day just to reach a town to sell their fruit.Cha Panda changed that. By setting up a direct purchasing point in the region, the company provides a reliable market, saves farmers valuable time, and helps standardise production for a higher-quality final product.Winter: Saving the Strawberry HarvestWinter brings sweet, fragrant strawberries from Sichuan. But these delicious berries are delicate and must be sold fast. Cha Panda works with local cooperatives to purchase strawberries that meet strict standards for size and sweetness. The fruit is quickly transported to its regional warehouse and delivered to stores, helping farmers sell their harvest without worrying about spoilage.A Partnership for Quality and GrowthIn 2021 alone, Cha Panda purchased over 80,000 tons of agricultural products directly from farms. It plans to nearly double its sourcìng of fruit and tea this year.This consistent demand gives farmers stability and encourages them to grow higher-quality produce. Through its work, Cha Panda brings once-hidden local treasures from the mountains and fields of China into the hands of customers, creating a win-win partnership that empowers farmers and enriches rural communities.
Mixue Bingcheng: A Behemoth With Billions in Revenue and 53,000 Stores Faces Its Toughest Challenges YetFollowing strong earnings reports from sector peers, Chinese beverage giant Mixue Bingcheng has delivered impressive results.On August 27, the company released its first semi-annual report since its IPO, revealing powerful growth. For the first half of 2025, Mixue reported:Revenue: ¥14.88 billion (approx. $2.05B USD), a 39.3% year-over-year increase.Profit: ¥2.72 billion (approx. $375M USD), a 44.1% year-over-year increase.This explosive growth is driven by relentless store expansion. As of June 30, Mixue operates over 53,000 stores globally—an increase of nearly 10,000 locations in just one year. This translates to an average of 27 new stores opening every single day.However, while the company's performance proves its scale model is far from C, “Snow King"—as the brand's mascot is known—is not without its problems. Beneath the surface, Mixue faces declining profitability per store and a rising tide of food safety crises. Can its low-cost empire continue to thrive?1. How Sustainable Is Mixue's Profit Machine?When Mixue went public on the Hong Kong Stock Exchange, its massive 45,000-store footprint raised a key question for investors: had the company already hit its growth ceiling?The latest report suggests the profit engine is still running strong. Gross profit for the first half of 2025 grew 38.3% to ¥4.71 billion. Interestingly, the gross margin on selling goods and equipment to franchisees dipped slightly from 30.5% to 30.3% due to higher raw material costs. However, the margin on franchise fees and services rose from 81.7% to 82.7%, a direct benefit of its massive scale.Having already surpassed Starbucks in store count to become the world’s largest beverage chain by locations, Mixue continues to push its domestic advantage. A staggering 57.6% of its nearly 50,000 mainland China stores are in third-tier cities and below, establishing a dominant presence in every corner of the country’s sinking market. Meanwhile, only 4.9% of its stores are in first-tier cities, signalling major room for growth in urban centres.A key to Mixue's profitability is its remarkably low marketing spend. The brand's mascot, "Snow King," has become a cultural icon in China, achieving a viral IP status that drives enormous organic traffic. The character is so recognizable that it significantly shortens the customer's decision-making process. The "Mixue Bingcheng" topic on Douyin (China's TikTok) has accumulated over 54 billion views. This brand power reduces the need for expensive advertising campaigns.2. The Race for 10,000 Stores: Can Lucky Cup Challenge the Coffee Kings?While Mixue's overall store count grew, its international footprint quietly shrank from 4,895 to 4,733 stores in the year's first half. The company stated this was a strategic "optimization" of existing stores in key markets like Indonesia and Vietnam. Expansion remains on the agenda, with a new store opening in Kazakhstan signalling a push into Central Asia.Beyond its main brand, Mixue is betting on its coffee subsidiary, Lucky Cup, to create a second engine for growth.Originally an independent brand that struggled, Lucky Cup was fully acquired by Mixue and rebranded to mirror its parent company’s strategy: rock-bottom prices. Targeting the same low-cost market as coffee giants Luckin and Cotti, Lucky Cup has aggressively expanded. Building on its strength in lower-tier cities, the brand is now pushing into major urban centres.To fuel this expansion and hit an ambitious internal target of 10,000 stores by year-end, Lucky Cup is offering significant incentives to new franchisees in top cities like Beijing and Shanghai, including waiving two years of franchise and management fees—a discount worth ¥34,000 (approx. $4,700 USD) per store.As of late July, Lucky Cup had reached 7,000 locations, meaning it needs to open another 3,000 stores—or 600 stores per month—to hit its year-end goal.3. The Cracks in the Empire: Declining Store Revenue and Food Safety ScandalsDespite its scale, concerning trends are appearing at the franchisee level.The number of Mixue store closures is rising significantly. In the first half of 2025, 1,187 stores shut down, a 48.6% increase from the 799 closures during the same period last year. This trend points to a critical underlying issue: declining single-store profitability.While the latest report omitted this data, Mixue’s IPO filings show that the average daily retail sales per store have been falling. This suggests that while top-performing franchisees with multiple stores may still be profitable, smaller owner-operators are feeling the financial squeeze of market saturation.Since Mixue’s primary revenue comes from selling supplies to its franchisees, a rising number of closures directly threatens its business model.In response, Mixue is taking action. It has significantly increased the “protection zone” between stores from as little as 200 meters to a uniform 1,000 meters, a move designed to prevent new locations from cannibalizing sales from existing ones.Furthermore, the brand is plagued by frequent food safety incidents. In the last three months alone, Mixue has been cited for:Flies were found in a drink.A cockroach was found in a sealed beverage.Excessive bacteria levels at a Hong Kong location.Remarkably, these scandals have not dented Mixue’s soaring profits. The brand’s ultra-low prices have given it a level of public tolerance that other brands would not enjoy. However, this goodwill is not unlimited and erodes consumer trust over time.Mixue’s strong cash flow and world-class supply chain give it a powerful foundation for continued growth. However, the company’s future success will depend on its ability to solve two critical problems: ensuring its franchisees can remain profitable and fixing its systemic food safety issues. After all, even the largest giant can’t afford to ignore the base it stands on.
New Tea Brand SHANYE Launches with 7,000Daily Sales Per Store,Secures 7,000 Daily Sales Per Store, Secures 7,000 Daily Sales Per Store, Secures 14M+ in FundingWith just three stores open for two weeks, a new tea brand from Suzhou, SHANYE Tea, is already generating daily revenues of nearly ¥50,000 (approx. $7,000 USD) per location.What's more, the company's co-founder, Lu Xiao, confirms the project has already secured over ¥100 million (approx. $14 million USD) in funding. This massive financial backing for a brand in its infancy signals a powerful new contender in the competitive global tea market. So what makes SHANYE Tea stand out?A Winning Start in a Crowded MarketLaunched in mid-April in prime locations in Suzhou and Nanjing, SHANYE Tea immediately attracted long lines and massive attention. The brand's instant popularity, with over 2,000 cups sold daily per store, is remarkable in a market filled with innovative tea brands.Established in late 2024, SHANYE Tea’s mission is clear: to seek out the world's finest teas and build a globally recognized beverage brand.According to co-founder Lu Xiao, the concept was born from a fundamental question: what is the essence of modern tea? "Our goal is to gather the best ingredients and tea cultures from around the globe, craft them into a perfect cup of milk tea, and take that product to the world," he explains.The brand's unique selling proposition is its intense focus on the "return to tea," using leaves of a quality typically reserved for premium, pure-tea brewing. Customer feedback praises the drinks for having a strong, rich tea flavor without any bitterness, leaving a clean and refreshing finish.Reinventing Milk Tea for the Next 30 YearsWhile many new-style tea brands have moved away from the term "milk tea," SHANYE Tea is embracing it. Lu believes that from a consumer perspective, whether it's a traditional boba tea or a modern créma tea, "it's all milk tea."SHANYE aims to "remake milk tea" by shifting the focus back to the core ingredient: the tea itself."Our primary category is fresh-brewed milk tea made with whole tea leaves," Lu notes. He sees this "light" or premium milk tea as the natural, healthier evolution of the category. "We believe it will eventually capture 70% of the milk tea market," he predicts. "This upgraded version of milk tea isn't at its peak yet—it has at least another 30 years of growth ahead."The "National Geographic of Milk Tea"To deliver on its promise, SHANYE Tea is sparing no expense on ingredients.Exceptional Tea: Its signature "Xizi Biluochun" uses a custom-ordered Biluochun green tea grown in a unique microclimate, delivering notes of orchid and sweet fruit. Another popular drink uses high-altitude rock tea. All teas are naturally scented with real flowers and fruits—no artificial flavorings are ever used.Premium Ingredients: The brand uses top-tier A2 fresh milk and 100% HPP natural fruit juices instead of concentrates, aligning with modern consumer demands for health and quality.Lu Xiao summarizes the brand's ambitious vision: "We are on a mission to find the best teas from mountain to sea. We want to be the National Geographic of the milk tea world." This includes showcasing China's six major tea types to a global audience and bringing unique international tea cultures—like the spice-infused tea from the Middle East—back to China.An "Over-Staffed" Team Built for Hyper-GrowthWith a clear direction, SHANYE Tea is accelerating its expansion at an incredible pace. To support its global ambitions, the company has built a structure far beyond its current size.A Powerhouse Team: With only three stores currently open, the company headquarters already employs a full team of over 70 professionals across R&D, operations, marketing, and finance.National Network: The company has already established 8 regional branch offices in key provinces across China, each empowered to make local decisions and drive regional growth.Immediate Global Expansion: SHANYE Tea is not waiting to go international.The company plans an aggressive rollout of both company-owned and franchised stores, aiming for several hundred global locations by the end of the year.While the tea market is more competitive than ever, SHANYE Tea's immense funding, clear vision, and powerful operational structure make it a brand to watch. With a focus on quality and a plan for massive scale, it may very well become a new global ambassador for Chinese tea culture.
The Babi Bao Story: How a Steamed Bun Built a Billion-Dollar Brand—And Why It Now Faces a CrisisBabi Bao is a familiar sight for millions of commuters grabbing breakfast in China’s bustling cities. This seemingly ordinary steamed bun brand achieved a remarkable feat: it turned a simple, 3 RMB bun into a publicly traded company worth billions.But behind this incredible success story, Babi Bao faces significant challenges threatening its future.From Humble Beginnings to Shanghai SuccessThe story began in 2001 when founder Liu Huiping opened his first small shop in Shanghai. Initially, the brand didn’t resonate with the city’s sophisticated palates. Shanghai locals preferred a different style of bun—one with fresh, hand-cut meat, vibrant green vegetables, a fluffy wrapper, and a lighter flavor profile.Recognizing this, Liu quickly adapted. He made two critical decisions:Localized the Flavor: He began sourcing fresh pork from his home province and insisted on hand-cutting the fillings to perfect the taste and texture for his new customers.Strategic Location: He paid very high rent to open stores in prime, high-traffic areas. He believed the visibility would quickly build brand recognition.The strategy worked. Babi Bao captured the breakfast market by being fast, convenient, affordable, and delicious. It quickly became a local favorite.The Real Secret: Industrializing the BunWhile good flavor got Babi Bao started, its real competitive advantage came from revolutionizing its production process.Traditional bun shops rely on chefs waking up at 2 AM to prepare dough and fillings by hand—a process that is slow, inconsistent, and impossible to scale.Babi Bao completely changed the model by building a central kitchen with a cold-chain delivery system. In its modern production facilities, every step—from fermenting dough to preparing fillings and steaming the buns—is automated. A single facility can produce 2 million buns daily, an output far beyond what traditional shops could ever achieve.This massive scale lowered production costs and, most importantly, ensured a perfectly consistent product at every single store. Babi Bao’s core strength isn’t the bun itself; it’s the incredibly efficient supply chain behind it.Rapid Growth Through FranchisingTo expand nationwide, Babi Bao chose a low-barrier franchise model. This strategy was key to its explosive growth. According to the company’s financial filings, franchise sales account for roughly 90% of its total revenue.This approach allowed the brand to spread rapidly across China, growing to over 3,000 locations. The franchise system delivered massive revenue and turned Babi Bao into a dominant force, easily out-competing thousands of traditional “mom-and-pop” bun shops.Signs of Trouble: Stagnant Profits and Unhappy FranchiseesHowever, the period of rapid growth has stalled. From 2022 to 2023, Babi Bao's net profit declined sharply. More alarmingly, the average revenue per store has been steadily falling.This decline directly impacts franchisees, and as a result, many are choosing to leave the system. Last year alone, over 800 Babi Bao stores closed down. For a company that relies almost entirely on its franchise network, this is a serious threat.In response, the company has tried to improve franchisee support and management. It also announced an aggressive plan to open 1,000 new stores this year, hoping to make up for declining single-store sales with higher overall volume.Facing Intense Competition and a Crowded MarketThis expansion plan faces major hurdles. The breakfast market is now a hyper-competitive "red ocean.” Babi Bao is no longer just competing with local food stalls. Its rivals now include:Convenience store giants like 7-Eleven and FamilyMart.Fast-food leaders like McDonald's and KFC have strong breakfast offerings.Even popular tea brands like Guming and HeyTea are now adding food to their menus.Babi Bao also attempted to diversify by launching a hamburger concept called “Babi Fun Bao.” The brand failed to gain any traction against powerful competitors and proved to be a costly distraction.Recent financial data suggests the company's recovery efforts are not yet working. In the first quarter of this year, net profit declined by another 6.13%.Babi Bao’s history is a legendary startup story. But with its core business struggling and competition on all sides, the brand that perfected the steamed bun now needs to find a new recipe for growth.
YGF Malatang Wins Major Awards, Cements Status as Global Franchise LeaderYGF Malatang, a global leader in the Malatang spicy hot pot category, recently earned two prestigious awards: the Forbes China 2025 Valuable Consumer Brand and the Sullivan China 2025 Influential Chain Brand. These honors recognize the company's powerful brand and set a new standard for the restaurant industry.From its origins as a single street-side stall, YGF Malatang has grown into a global powerhouse with nearly 7,000 locations worldwide. How did the brand achieve such remarkable success in a competitive market? The story is one of unwavering quality and strategic innovation.From a Humble Start to a Global BrandThe journey began in a small basement shop. Despite the simple setting, founder Yang Guofu prioritized quality above all else, personally preparing the soup base every day to ensure the perfect flavor in every bowl. This commitment to quality built an early reputation through word-of-mouth, laying the groundwork for future growth.In 2007, the company was officially branded. The Malatang market at the time was crowded and inconsistent. To stand out, Yang Guofu knew the brand had to innovate.A key turning point came in 2015. After a trip abroad, Mr. Yang was inspired by advanced food production models. He made the bold decision to build his own factory, choosing a strategic location in Pidu—a region famous for its rich culinary heritage and access to quality ingredients.The "Smart Factory" Driving Quality and ConsistencyIn 2018, Yangguofu unveiled its state-of-the-art facility: an "Industry 4.0" smart factory built to meet strict EU BRC food safety standards. The factory is a model of modern technology. The entire production line—from mixing ingredients to packaging the final product—is highly automated."We were determined to change the old image of condiment production," Mr. Yang explained. "We installed a German-engineered air delivery system, which means after materials are loaded, there is minimal human intervention. The air purity in our production workshop is incredibly high, and all surfaces that touch food are made from 316L corrosion-resistant stainless steel."This focus on technology delivers two key benefits. "It dramatically increases our production efficiency," said Shu Guofang, Yangguofu's Quality Control Director. "More importantly, it guarantees that our product quality, safety, and flavor are perfectly consistent every single time."Inside the company's R&D lab, every batch of seasoning is scientifically analyzed to control the precise balance of numbness, spiciness, and saltiness. This ensures a customer in Shanghai experiences the exact same taste as a customer in Germany.Global Expansion and Brand PowerWith a robust supply chain and guaranteed product quality, Yangguofu was ready for the world. In 2024, the brand accelerated its growth by:Opening over 1,000 new "Generation 6" modern stores.Appointing its first official brand ambassador to increase visibility.Expanding its footprint to 25 countries, with international locations continuing to rise.The brand has been met with enthusiasm globally. "In Germany, our average customer price is 2.5 times that of McDonald's, and young people line up to eat at our stores," said Mr. Yang proudly. "Our new store designs incorporate Chinese cultural elements, helping us share our heritage with the world."A Future Built on Quality and GrowthYangguofu is not slowing down. The company is steadily renovating its existing stores to the new Gen-6 standard, with a goal to complete 80% of them by 2025.To support its continued expansion, construction on a second factory in Pidu will begin soon. "Our first factory is only at half capacity," Mr. Yang noted. "The second factory will prepare us for future growth to 20,000 stores and beyond, while also expanding our retail product line."In 21 years, Yangguofu Malatang has completed a remarkable journey from a single stall to a global restaurant giant. It stands as a prime example of modern Chinese manufacturing and a testament to a brand built on a foundation of quality, consistency, and innovation.
CHAGEE Launches First U.S. Store in Los Angeles, Targeting Prime MarketOn May 9, the popular Chinese tea brand CHAGEE made its official U.S. debut, opening its first store in a high-traffic area of Los Angeles. The launch signals the brand’s serious ambitions for the American market and adds to the growing competition among new-style tea franchises.A Strategic Location for SuccessThe new store is strategically located in the Westfield Century City mall, a popular shopping destination near Beverly Hills and West Los Angeles. The location was chosen to attract a steady flow of customers, with over 45,000 office workers within a one-mile radius.The store’s design maintains CHAGEE’s signature aesthetic, blending traditional Chinese elements with a modern, sleek style.A Focused Menu for the U.S. MarketThe menu features 14 core drinks organized into three simple categories: Tea Lattes, Pure Teas, and other specialties. It includes global best-sellers like the “Bo Ya Jue Xian” Jasmine Green Tea Latte alongside freshly brewed options such as Da Hong Pao, Ceylon, and Lapsang Souchong lattes.Pricing is positioned for the premium market:Jasmine Green Tea Latte (Large): $5.95Ceylon Black Tea Latte (Large): $6.45Peach Oolong Tea (Large): $4.95Bakery Items: The store also offers nine baked goods, priced from 4.25to4.25 to 4.25to6.45.Grand Opening Buzz and Marketing StrategyCHAGEE hosted its signature “Tear & Win” event to celebrate the launch, where customers could win high-value prizes like a CHANEL handbag, a MacBook Air, and Dior lipstick.The brand also launched digital promotions, including a “Buy One, Get One Free” offer on its official app and special bundle deals on delivery platforms like PandaBUY.Rapid Expansion and Head-to-Head CompetitionCHAGEE is already planning its next move. A second U.S. location is currently under construction at the Brea Mall in Los Angeles and is expected to open this summer.Interestingly, competitor HeyTea is also setting up a shop on the second floor of the same mall, setting the stage for direct competition between two of China’s biggest tea brands.The Growing Wave of Chinese Tea Brands in the U.S.CHAGEE’s U.S. entry is part of a larger global expansion strategy. As of late 2024, the company had 156 overseas stores in countries like Malaysia, Singapore, and Thailand, with plans to open another 1,000 to 1,500 stores globally in 2025.The United States has become a key battleground for Chinese beverage brands. At least 22 have already entered the market, including major players like:HeyTea (with 27 stores and counting)Auntea Jenny (recently listed on the stock market)Nayuki (rebranded as “Naìsnow” for the U.S.)Luckin CoffeeMarket Opportunity vs. High CostsThe U.S. market offers huge potential. American consumers have strong purchasing power, and there is a growing demand for new-style tea, especially among international students and young professionals.However, the challenges are significant. High costs for labor, rent, and supply chain management can make it difficult to succeed. Brands need strong brand recognition and operational efficiency to thrive in this competitive environment.By actively hiring for marketing, corporate culture, and tech development roles on LinkedIn, CHAGEE is signaling a long-term commitment to the U.S. market. While the opportunity is clear, only time will tell how far this “cup of Chinese tea” can go.
ChaPanda Reports 40% Profit Surge in H1 2025, Fuels Global Expansion.On August 29, leading tea franchise ChaPanda announced strong financial results for the first half of 2025, showing significant growth in both revenue and profit. The company uses this momentum to accelerate its international expansion and strengthen its supply chain.Key Financial HighlightsThe report revealed impressive performance across the board:•Total Revenue: Reached RMB 2.5 billion, a 4% increase from the previous year.•Net Profit: Surged by 40% to RMB 333 million.•Gross Profit: Grew by 7.2% to RMB 815 million.•Gross Margin: Increased to 32.6%, up nearly a full percentage point.Rapid International GrowthChaPanda is successfully expanding its global footprint. The brand is now in 8 countries and regions, including South Korea, Spain, and Singapore, with over 40 international stores signed.A key success is in South Korea, where ChaPanda has secured an official franchise qualification, allowing large-scale chain operations. The number of stores in South Korea has already reached 18.The company is preparing to launch its first stores in France and the United States.A Powerful and Efficient Supply ChainTo support its growth, ChaPanda has built a highly efficient supply chain. The company now operates 26 warehouse and distribution centers across the country. By sourcing ingredients directly and using a multi-tiered delivery network, ChaPanda ensures freshness while lowering operational costs for franchisees.This robust system delivers clear benefits:•Next-Day Delivery: 93.8% of stores receive orders the day after placing them.•Frequent Service: 95% of stores get at least two weekly deliveries.•Centralized Fruit Supply: 80% of all fruit is now supplied centrally, ensuring consistent quality.Product Innovation and Customer LoyaltyChaPanda continues to innovate, launching 55 new products in the first half of the year. Its popular “Fresh Milk Tea” series alone has sold nearly 20 million cups.This focus on new products has helped grow a loyal customer base. The company now has over 160 million registered members, a 40% increase, with 34.2 million of them actively purchasing.Positive Industry OutlookFinancial analysts are taking notice. A recent report from CICC gave ChaPanda an “Outperform” rating, citing the brand's diverse product lineup, national supply chain, and strong franchise management system as key drivers for future growth.Moving forward, ChaPanda’s leadership plans to focus on improving store quality and efficiency to drive sustainable, long-term growth for the brand and its partners.
Mixue: How a $0.15 Ice Cream Built the World’s Largest Drink ChainIn 1997, a small shop called “Cold Wave Shaved Ice” opened on a street in Zhengzhou, China. Its founder, Zhang Hongchao, started with a single ice shaver he built himself. Twenty-seven years later, that small shop has grown into Mixue, a global giant in the made-to-order drink industry.With over 46,000 stores across 11 countries, Mixue has officially surpassed Starbucks to become the largest chain for freshly made drinks in the world. Now, Mixue plans to list on the Hong Kong Stock Exchange's main board, with its debut scheduled for March 3rd.The History: One Ice Cream Cone, a Global EmpireMixue's success was built on one simple principle: “ultimate value for money." Here are the key moments in its incredible growth story.1997: Founder Zhang Hongchao starts his first shaved ice shop.1999: The "Mixue” brand is officially launched.2000: The original shop is forced to move four times due to city redevelopment projects.2005: Mixue introduces its iconic fresh ice cream cone for just 1 RMB (about $0.15). Its unbeatable price and quality quickly win over customers.2007: Franchising begins, allowing the brand to expand rapidly.2012: Mixue builds its own central factory, one of the first in the industry, to control costs and quality at scale.2013: Launches its famous Fresh Lemonade drink. The company is now the largest lemon buyer in China.2014: The company starts building its own logistics and delivery network.2018: The brand’s beloved mascot, the "Snow King," is born. The character is now a massive cultural icon. In the same year, Mixue opened its first overseas store in Hanoi, Vietnam.2025: Mixue is set to go public on the Hong Kong Stock Exchange.Mixue's Powerful Supply Chain: The Secret to Its SuccessMixue's dominance is powered by its incredible control over its entire supply chain.Five Production Hubs, 100% Self-Made Core IngredientsMixue sources ingredients from 38 countries. It also partners directly with farms in China for key crops like lemons, tea, and strawberries.The company operates five massive production bases across China, with a total annual capacity of about 1.65 million tons. This allows Mixue to produce 100% of its core ingredients in-house, from sugar and milk to fruit and coffee. This is the highest level of self-production in the industry and gives them a huge cost advantage.Mixue's Franchise Model and Global VisionBehind Mixue's 46,000 stores is a huge network of franchise partners, many of whom are local entrepreneurs. Over 57% of Mixue’s stores are in smaller towns and rural areas, bringing business opportunities to local communities. Because of its powerful supply chain, all of Mixue's franchisees purchase 100% of their ingredients and equipment directly from the company, ensuring consistency and quality everywhere.Taking the "Snow King" GlobalAfter opening its first store in Vietnam in 2018, Mixue has rapidly expanded worldwide. The brand now has over 4,800 stores outside of mainland China, with more than 4,000 in Southeast Asia alone, making it the largest made-to-order tea brand in the region.Founder Zhang Hongchao’s vision is becoming a reality: "to bring high-quality, affordable food and drinks to everyone in the world for just two U.S. dollars."Conclusion: More Than Just a Drink BrandThe story of the "Snow King" proves that offering extreme value is a winning strategy. By building a world-class supply chain, Mixue has shown that unbeatable low prices don't have to mean sacrificing quality. With over 46,000 stores and millions of tons of production capacity, Mixue is no longer just competing with other tea brands; it’s redefining what accessible and inclusive business can look like globally.
How Molly Tea’s Smart Supply Chain Became Its Secret WeaponWhile many tea brands are struggling with rising ingredient costs and shipping delays, Molly Tea is thriving by controlling its entire supply chain. By 2024, its smart warehouse and digital systems are helping its stores across the country run more efficiently than ever. This is how technology is powering a traditional tea business.1. From Tea Farm to Store: Total Quality Control Molly Tea’s revolution began with taking control of its raw ingredients. The brand partners directly with top tea farms in regions like Fujian and Yunnan. Through "contract farming," it secures the best tea leaves that meet its high standards.For example, its signature "Jasmine Silver Needle" tea uses premium spring buds from Fujian. After a traditional roasting process, the tea is sent to a central factory to be infused with jasmine fragrance. Here, the company uses an AI-powered system to monitor temperature and humidity. This turns the traditional art of tea scenting, which relies on experience, into a precise, data-driven science.2. A Smart Digital System Molly Tea’s digital supply chain system is a game-changer for the industry. It connects everything from purchasing and warehousing to delivery and sales. The system uses machine learning to predict how much each store will sell, then automatically adjusts inventory levels. It also connects with delivery partners so stores can track shipments in real-time. In 2024, this greatly reduced the chances of stores running out of stock.3. Flexible Production: The Secret to Fast Turnaround The tea industry changes quickly with new seasons and trends. Molly Tea uses a "flexible manufacturing" approach to keep up. Its central factory has production lines that can quickly switch between different product recipes.For instance, when "Gardenia Milk Tea" became a summer hit, the factory was able to switch over its entire process—from mixing ingredients to designing packaging—in just 48 hours. This ensures Molly Tea can launch new popular drinks faster than competitors.4. The Global Supply Chain: Standard and Local Expanding globally requires an even smarter supply chain. In its overseas markets, Molly Tea uses a "central kitchen + regional warehouse" model. A central kitchen in New York handles the core processing of high-quality ingredients, while regional warehouses in cities like Los Angeles and Chicago store other supplies.To meet international safety rules, the brand works with professional partners like SGS to ensure its products pass strict tests, including over 500 checks for tea exported to the European Union. The company also has an emergency plan. During a hurricane in New York in 2024, local warehouses used their backup supplies to keep stores running without interruption.Conclusion: Supply Chain is the Ultimate Advantage In today's highly competitive tea market, Molly Tea has proven that efficiency and quality can go hand-in-hand. Its digital system, flexible factory, and global network have not only lowered costs but have also created a business model that is difficult to copy.As the company founder says, "Our supply chain is our hidden champion. It ensures every cup of tea reaches our customers in its best possible state." With further use of AI and other new technologies, Molly Tea's supply chain may once again be poised to change the industry.
Tianlala Opens Three Stores in Bali, Speeds Up Global GrowthOn August 3rd, the Chinese tea brand Tianlala opened three new stores on the popular island of Bali, Indonesia. This move shows the company is quickly expanding its international presence. The new stores are located in busy shopping areas and near tourist spots to make it easy for customers to enjoy their drinks.This brings Tianlala's total number of signed stores in Indonesia to 130. The brand now has over 200 signed stores overseas in countries like the Philippines, Cambodia, and Uzbekistan.A Strong Start in BaliTianlala first expanded overseas in 2023, starting with Indonesia. The brand became popular by offering great value and creating products that local customers love.The new stores in Bali are already proving to be a big hit. Popular items include the Oreo Sundae, Jasmine Fresh Milk Tea, and Mango Shake. On opening day, the stores served over a thousand customers. Sales are continuing to grow, with some stores earning nearly 10,000 RMB a day.“Bali is one of the most famous tourist destinations in the world,” said Guo Fei, Tianlala’s Brand Manager for Indonesia. “We want tourists from everywhere to experience the charm of Chinese tea culture through our great products.”To attract young customers, the brand uses vibrant and playful colors to create stylish and energetic spaces.Built for GrowthTianlala's global expansion is supported by a strong supply chain and product innovation. The brand has its own factories and logistics to ensure all overseas stores receive high-quality ingredients efficiently. According to a recent industry report, the Southeast Asian drink market is expected to grow by nearly 20% annually until 2028. Tianlala plans to continue growing in the region before expanding to Europe, the Americas, and the Middle East.Looking to the FutureXie Guanhai, the Head of Overseas Business, shared that the company has already completed its main expansion goals for 2025. “Our next step is to focus on running our stores well and connecting with more customers in each local market," he said. “We want to become a favorite tea brand in Southeast Asia and share modern Chinese tea culture with the world.”The successful launch in Bali is another step forward in Tianlala’s global vision. The brand is now ready to bring the modern Chinese tea experience to even more people around the globe.
The Story of YGF MalaTang: From a Basement to a Global BrandThe story of YGF MalaTang is a remarkable journey from poverty to success. It started in a small basement in Harbin and has grown into a global brand with nearly 7,000 stores in over 20 countries. This is how one man, Yang Guofu, won over Malatang lovers worldwide.The Early Days: Yang Guofu was born into a poor family with six children. Life was not easy. In 1995, he started a small street stall selling grilled squid. Business was slow, but he never gave up. In 2003, he was inspired by Malatang and began creating his own soup base. After three years of hard work, he finally opened his first shop, "Yang Kee Malatang."The First Store. His first store was just a simple basement that he rented for 750 yuan a month. Despite the humble setting, customers loved his food. This was because of his passion for quality and his deep respect for food. He insisted on making the soup base himself, cooking for eight hours a day until he was exhausted. He still keeps the very first pot he used as a reminder of those tough early days.Building the Brand As his reputation grew, Yang Guofu started franchising. In 2007, he officially registered the Brand under his own name, "YangGuoFu." He made sure his name was closely tied to his high standards. All franchisees had to follow strict operational rules and share their deep respect for food. This focus on quality helped the Brand expand quickly.Scaling Up for Success. In 2012, a visit to a company in South Korea inspired him to build his own factory. He chose Chengdu, a city famous for its spicy foods. In 2016, a modern, 40,000-square-meter factory opened. This factory allowed him to standardize production and provided strong support for the brand’sBrand's rapid growth.Success Around the World Today, YGF MalaTang is also a huge success inter\nationally. In Japan, customers often line up for its unique soup and wide variety of fresh ingredients. Yang Guofu’s son, Yang Xingyu, is now leading the brand’sBrand's global expansion, having successfully opened over 200 stores overseas.YGF MalaTang's success was no accident. It was built on a deep respect for food, a commitment to quality, and a spirit of innovation. Yang Guofu has always believed that you can only win customers’ trust by treating food with care, and you can only succeed by always looking for ways to improve.From a small basement to the world stage, YGF MalaTang is a true success story.
1. The Five-Sense Experience: Modern Oriental AestheticsIn today’s crowded tea market, Molly Tea stands out with its "Modern Oriental Aesthetics." The brand offers more than just a drink; it creates an experience for all five senses.Unlike traditional Chinese tea shops that use many classic symbols, Molly Tea takes a modern approach. It uses minimalist lines, soft colors, and artistic jasmine flower designs. This creates a store that feels both urban and Eastern. For example, stores are decorated with abstract shapes of jasmine petals. A special scent system fills the air with a light jasmine fragrance, and the brand plays its own calm, original music. This creates a special atmosphere, allowing customers to experience the brand before they even taste the tea.This strategy extends to the products. Their signature drink, "A Jasmine Blossom," has a cream topping shaped like a jasmine bud. When it's served, the staff gently reminds customers to "take a picture before you sip." This works very well. Data shows that 35% of Molly Tea customers post photos of their visit online—a rate far above the industry average.2. A Balance of Business and Art: Small Stores, Big CultureMolly Tea rethinks the idea of the "third space" (a place outside of home and work). Instead of large, standardized shops, the brand focuses on small, beautifully designed stores, usually 30-50 square meters. The design is easy to copy, but each store tells its own unique cultural story.A store in Shanghai has the theme "A Jasmine Garden in a Historic Lane."A store in Shenzhen uses a “Futuristic Tea Room” concept with steel and glass.In a fast-paced city, a Molly Tea store is not just a place to grab a drink. It is also a peaceful escape for a quick break. The store is designed to be more than a shop; it’s a cultural space. For instance, customers can try jasmine-scented products at a "scent-tasting area." Interactive screens play short films from the brand's partnership with Barbie.3. From Character to Community: Molly's Creative WorldThe brand’s original character, "Molly," gives a friendly face to its modern style. She is a little girl with a flower-bud hairstyle and curious eyes. Molly is a brand spokesperson and a key part of exciting collaborations.Partnerships: During a collaboration with My Little Pony, Molly became a "magic tea master.” They launched a limited-edition drink that sold 100,000 cups in the first week.Technology: The brand uses augmented reality (AR) to bring Molly to life. Customers can scan their cup sleeve to watch a 3D animation of Molly in a fantasy tea garden.This strategy has successfully turned Molly Tea from just a tea brand into a symbol of youth culture. Merchandise now makes up 15% of the brand's total revenue. As founder Su Chen says, “Molly is more than a mascot. She is a cultural ambassador connecting tradition with modernity, and the East with the West."
1.A Global Leader in ScaleZhangliang Malatang has over 6,000 stores worldwide. In China, we have 30 branch companies and operate in 303 cities. Since 2019, our brand has expanded globally. We now have over 100 stores in 60 cities across 20 countries, including the United States, France, the UK, and Australia.2. Superior Product QualityWe focus on creating an excellent food experience. Our classic bone broth has been a bestseller for 17 years. We use eight leg bones from every cow to make it, ensuring a rich flavor. We also offer other popular choices, like tomato soup, spicy noodle mix, and mala stir-fry, to meet different customer tastes.3. A World-Class Supply ChainWe follow high international standards for our ingredients. We have long-term partnerships with top global suppliers like Anjoy, Unilever, and Nestlé. This ensures our food is always safe, healthy, and traceable. Through these partnerships, we offer high-quality products at a great value to our customers and franchisees.4. An Innovative Customer ExperienceInnovation is key to our brand. We introduced a “single person, single pot” cooking method, which is both hygienic and fast. Our stores are designed with clear ingredient displays and efficient layouts to make ordering easy and enjoyable for customers.In 2021, we opened a global flagship store in Harbin, setting a new industry standard. We connect with a younger audience through social media and fun partnerships with games and movie brands.5. Recognized by Top AuthoritiesOur hard work has been recognized by leading market research firms like CIC and Frost & Sullivan, confirming our position as a global market leader. We have also won many awards, including “2023 Top 100 Chinese Catering Enterprises” and “2023 ESG Excellence Award.”We are respected in the industry and have helped create new standards for digital services in chain restaurants. We also work with famous chefs to continue setting new trends.Our Vision for the FutureZhangliang Malatang will keep innovating and growing its global presence. We aim to lead the way for Chinese restaurants around the world and become a globally recognized name in food.
How “Fish With You” Helps Franchisees Maximise Their ROIIn food franchising, “Fish With You” stands out as a popular choice for people who want to start their own business. But how can franchisees get the best return on their investment—in time, money, and effort? Let’s take a closer look.1. Full Brand Support – Making It Easy to Start “Fish With You” offers complete support from the beginning. They help find a location, design the store, train staff, and manage daily operations. This “business-in-a-box” model lowers risks for new entrepreneurs who may not have experience in the food industry.2. Strong Supply Chain – Better Costs & Quality The brand has built a reliable supply chain. They buy high-quality ingredients in large quantities, which keeps costs low and ensures freshness. Their efficient delivery system also helps reduce operating expenses. This means better profits for franchisees.3. Digital Management – Smarter Operations “Fish With You” uses a digital “Fish Ecosystem” system to manage everything. Tools like “Fish Spot” help choose good locations, “Fish Store” helps run the store, and “Fish Open” makes opening easier. This digital approach saves time, reduces mistakes, and keeps customers happy.4. Popular Brand – More Customers. Thanks to its strong reputation, “Fish With You” attracts many customers. The brand uses online and offline marketing to increase visibility and bring more people to each store. This helps franchisees earn more.5. Continuous Training – Always Improving Franchisees receive ongoing training and support. Whether it’s a minor daily issue or a bigger challenge, the brand is there to help. This makes it easier to run the business well over time.6. Maximising ROI – Save Time, Effort, and Money. Here’s how “Fish With You” helps franchisees get the most out of their investment:Save Time: Ready-made solutions and digital tools speed up preparation and management.Save Effort: The brand handles complex tasks so owners can focus on serving customers.Save Money: Low supply costs and efficient operations improve profit margins.Conclusion: “Fish With You” strongly supports branding, supply chain, digital management, and training. This helps franchisees reduce risk, earn profit faster, and make the most of their time, money, and energy.
Ice Snow Time Shines at Guangzhou International Catering Franchise Exhibition 2025In August 2025, the 49th Guangzhou International Catering Franchise Exhibition was held at the Pazhou International Convention and Exhibition Center. As one of Asia’s most important food franchise events, it attracted over 1,200 brands from 25 countries and regions. More than 60,000 industry visitors attended.The popular bubble tea brand Ice Snow Time was a major highlight at the exhibition. Many people stopped by its booth to learn about franchise opportunities and signed contracts on the spot.The brand showcased four key strengths:Product Innovation: They launch 2-3 new drinks every month.Strong Supply Chain: They have storage centers across China to ensure fast delivery of ingredients.Digital Management: A smart system helps franchise owners run their stores easily.Full Training: The brand offers support from store location selection to daily operations.Ice Snow Time also set up a product tasting area. Their upgraded milk tea series, made with fresh milk, was a big hit. A visitor from Singapore who works in the F&B industry said: “The tea is light and aromatic—it totally changed my idea about healthy drinks.”The Guangzhou exhibition is an important platform for brands looking to grow. Through this event, Ice Snow Time found many qualified franchise partners and showed the world the strength of Chinese bubble tea brands.As the exhibition ended, Ice Snow Time proved itself once again. Though only ten years old, the brand is moving steadily toward its goal of becoming a global leader in the tea drink industry. Experts say its success at the exhibition reflects the brand’s strong growth and the bright future of China’s bubble tea market.
Zhangliang Malatang Opens First Store in Paris, Bringing Chinese Spicy Soup to FranceZhangliang Malatang, a popular Chinese spicy soup chain, has opened its first store in Paris, France. The new location is in Galeries Lafayette, one of the city’s most famous shopping areas. The opening was a huge success, showing the growing global love for Chinese Malatang.The restaurant offers a new dining option in Paris, which is known for its diverse food scene. It also serves as a bridge between Chinese and French food cultures.On opening day, the store attracted many Parisians, tourists, and overseas Chinese. Customers loved the self-service style, where they choose their ingredients and watch them cook fresh in rich, flavorful broths. The convenient and personalized meal experience stood out in the local market. Zhangliang Malatang’s classic spicy bone broth and other innovative soups won over first-time customers quickly.In recent years, Chinese food brands like Zhangliang Malatang have expanded globally thanks to their standardized operations, strong supply chains, and popular brand image. With over 120 stores in more than 20 countries, Zhangliang Malatang is a leader in this trend.The brand has thousands of stores and millions of loyal fans worldwide. The success in Paris is proof of its global appeal. On social media, hashtags like #ZhangLiangMalatang are trending as customers share their experiences and photos.A bowl of hot Malatang represents the warmth and diversity of Chinese food culture. It offers a window into the Chinese lifestyle for people abroad. Following the strong start in Paris, Zhangliang Malatang plans to expand to other French cities, including Reims.As Chinese food gains popularity worldwide, more Chinese brands are entering the global market. The success of Zhangliang Malatang in Paris is not just about one store—it shows the growing influence of Chinese consumer brands around the world.
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