Shan-Ye Mi Cha is a contemporary tea brand dedicated to uncovering the authentic flavors of nature. Our journey takes us to the heart of tea's origin, deep into the mountains and wilds, in search of the finest leaves nurtured by pristine environments. We believe the best taste comes from nature itself. Every cup is a tribute to the wild, offering a moment of pure serenity in your day.

Distinctive Brand Positioning to Capture a Blue Ocean Market

In a market saturated with generic tea shops, "Shan-Ye Mi Cha" stands out with its unique identity centered on "Nature Exploration" and "Authentic Flavors." We don't chase fleeting trends; we return to the origin of tea. This positioning effectively attracts a discerning customer base that values quality, wellness, and a meaningful experience, allowing you to avoid a price war.

Superior Product Power as a Core Competitive Edge The heart of our brand is the exceptional tea we "seek." We have an independent supply chain, sourcing premium leaves directly from their native regions to guarantee uniqueness and quality. Our exclusive tea base recipes and seasonal limited-edition offerings are difficult for competitors to replicate, ensuring sustained store traffic and high customer loyalty.

Unique Spatial Aesthetics for a New Customer Experience Our store design embodies the concept of a "mountain wild oasis in the city." By using natural elements like wood, greenery, and stone, we create a tranquil, comfortable, and high-quality environment. It's more than a tea shop; it's a "third space" for relaxation. This highly "Instagrammable" design naturally encourages customers to check in and share, generating organic marketing buzz.

One-Stop Start-up Support for a Worry-Free Launch From initial market analysis and site selection to store design, construction supervision, equipment procurement, and staff recruitment, our headquarters provides comprehensive, step-by-step guidance. We help you navigate every challenge, making it easy for even newcomers to the industry to start their business smoothly.

Standardized Operational System for Effortless Management We provide a complete set of Standard Operating Procedures (SOPs) covering everything from product preparation and store management to customer service and inventory control. Our smart POS and CRM systems digitize and simplify daily operations, helping you manage your store efficiently and effectively.

Professional Training System to Build a Star Team Our headquarters offers a robust training program. Before opening, we provide systematic training for you and your key staff, covering tea culture, technical skills, operational management, and marketing strategies. Post-opening, our supervisory team conducts regular store visits to provide ongoing guidance and ensure consistent quality.

Continuous Marketing Empowerment to Boost Brand Buzz Our central marketing team plans nationwide campaigns, influencer collaborations, and digital content strategies. We provide you with holiday promotion plans, online marketing assets, and membership strategies, creating a powerful online-to-offline synergy that constantly drives traffic and increases sales.

Choosing Shan-Ye Mi Cha means choosing a brand with a story, with quality, and with a future. We look forward to partnering with you to bring the purity and beauty of the wild to more people.

Shan-Ye Mi Cha • Franchisee Qualifications

We are seeking not just business partners, but fellow travelers who share and champion our brand philosophy. We believe that a mutual pursuit of nature and quality is the cornerstone of a successful partnership. To ensure that every "Shan-Ye Mi Cha" store delivers a pure and exceptional experience to our customers, we have the following qualifications for our franchise partners:

1. Strong Alignment with Brand Philosophy

• A deep understanding and strong identification with the "Shan-Ye Mi Cha" brand culture, values, business philosophy, and management model.
• A genuine passion for natural, healthy, and high-quality tea, with a desire to share it with a wider audience.
• A commitment to growing with the brand and actively protecting the unified brand image and reputation of "Shan-Ye Mi Cha."

2. Sufficient Financial Capability

• Possess sufficient investment capital to meet the total initial investment budget for a single store (including franchise fees, security deposit, renovation costs, equipment fees, initial inventory, and working capital).
• Maintain a strong personal credit history and a solid financial standing, with no record of misconduct in business.

3. Excellent Personal and Managerial Abilities

• The applicant should have a certain level of business background or management experience, with a basic understanding of the local food and beverage market.
• Demonstrate excellent communication, coordination, and team leadership skills, capable of building and effectively managing a store team.
• A hands-on approach and full-time dedication to the daily operations and management of the store, coupled with a strong sense of responsibility and entrepreneurial spirit.

4. Qualified Store Location

• Own or be able to secure a retail location that meets the headquarters' standards, preferably situated in prime commercial districts, major shopping malls, high-end residential communities, or creative hubs with high foot traffic from young consumer demographics.
• The usable floor area of the store must be no less than [e.g., 30] square meters and must meet necessary infrastructure requirements (e.g., water supply, electricity, ventilation).
• All proposed store locations are subject to a final review and approval by the headquarters.

5. Commitment to Compliance and Standards

• A willingness to strictly adhere to all management policies, operational standards, and training systems set by the headquarters.
• A firm commitment to operate legally and ethically, upholding the highest standards of food safety and customer rights.
• An agreement to accept the unified management, supervision, and guidance of the headquarters, without making unauthorized changes to product recipes or pricing.

If you meet these qualifications and are eager to embark on a journey to discover the finest teas from the wild, we sincerely invite you to contact us and explore this opportunity to build a remarkable business together.

Shan-Ye Mi Cha • Our Franchise Journey

Our franchise process is designed to be clear, transparent, and supportive. We are committed to guiding you every step of the way, ensuring your entrepreneurial journey is as rewarding as the search for the perfect tea—a path of discovery, built on a solid and confident foundation.

Step 1: Initial Inquiry
Get to know the "Shan-Ye Mi Cha" brand by exploring our official website, calling our franchise hotline, or following our official social media accounts. Request detailed franchise information from our dedicated consultants.

Step 2: Application Submission
Carefully complete the Franchise Application Form, providing your personal details, business background, and proposed location. Our headquarters will conduct a preliminary qualification review within 3 business days.

Step 3: Headquarters Visit & Interview
Upon passing the preliminary review, you will be invited to our headquarters for a visit and an in-depth interview. This is a crucial step for open discussion on our brand philosophy, partnership model, franchise policies, and future growth, ensuring mutual understanding and alignment.

Step 4: Site Evaluation & Approval
You will identify potential store locations in your area, and our professional site selection team will assist you with market analysis, traffic assessment, and return on investment (ROI) forecasting to confirm the optimal location.

Step 5: Signing the Franchise Agreement
Once both parties have reached a consensus, you will officially sign the Franchise Agreement and pay the required fees (e.g., franchise fee, security deposit) as stipulated in the contract.

Step 6: Store Preparation Phase

• Store Design: Our headquarters will provide a standardized store interior (SI) design package.
• Renovation & Construction: You will carry out the renovation according to the official blueprints. We can offer construction supervision and guidance.
• Permit Application: We will guide you through the process of obtaining all necessary business licenses and permits.
• Staff Recruitment: You will recruit your store team based on recommendations from the headquarters.

Step 7: Systematic Training
You and your key staff members must attend a comprehensive training program at our headquarters for [e.g., 7-15 days] prior to opening. The curriculum covers brand culture, product preparation techniques, equipment operation, store management, and marketing skills.

Step 8: Pre-opening Preparation

• Initial Orders: We will assist you in ordering the first batch of equipment, raw materials, and supplies.
• Marketing Plan: We will provide a complete marketing plan and promotional materials for your grand opening.
• On-site Support: A professional supervisor from our headquarters will be dispatched to your store to assist with final preparations and the soft opening.

Step 9: Grand Opening & Ongoing Support
With all preparations complete, your store will officially open for business. Post-opening, our headquarters will provide continuous support, including new product R&D, ongoing marketing campaigns, operational supervision, and online promotion to ensure your store's long-term success.