Fish With You Ranks Among Top 40 Global Chinese Brands, Setting a New Standard for International

Meet the World’s #1 Sauerkraut Fish Brand: How ‘Fish with You’ is Building a Global Empire

A new wave of Chinese restaurant brands is rapidly expanding across the globe, tapping into a vast international market hungry for new culinary experiences. Leading this charge is Fish with You, a global sauerkraut fish brand that was recently named a “2025 Top 40 Global Chinese Restaurant Brand” by the prestigious China Chain Store & Franchise Association.

This award recognizes the brand’s exceptional market performance, celebrates its contribution to sharing Chinese culinary culture, and signals its arrival as a major player on the world stage.

A Proven Model with Explosive International ROI

Since its founding in 2017, Fish with You has redefined the traditional slow-cooked sauerkraut fish dish for a modern audience by creating a fast-casual model. In just eight years, this winning formula has fueled the opening of over 2,500 stores worldwide, earning it official certification from Frost & Sullivan as the #1 sauerkraut fish brand globally by store count.

Building on its domestic success, Fish with You began its overseas expansion in 2022 and has since established a presence in over 10 countries, including the United States, Canada, Malaysia, Thailand, Singapore, and the UAE.

The results have been phenomenal. New international stores are consistently outperforming domestic locations in both revenue and return on investment, leading to what can only be described as immediate, viral success upon opening.

• A Prime Growth Market: The restaurant market in six key Southeast Asian countries is projected to grow at a CAGR of 12.65% from 2024 to 2029.
• Case Study in Success: When the first Fish with You location opened in Thailand, it generated over 192,000 THB (over $5,200 USD) on its first day and achieved 12 full table turnovers, making it the busiest restaurant in the entire shopping center.

A Global Brand Upgrade: Modern Design Meets Eastern Culture

Fish with You recently announced a major global brand upgrade to support its international vision. This initiative completely reimagines the customer experience through a new brand identity, visual system, and store design.

The new design aesthetic thoughtfully blends traditional Eastern cultural elements with a modern, premium feel. This strategy elevates the dining experience, transforming each restaurant into a destination where guests can savor unique flavors while connecting with the charm of Eastern culture.

A Universally Appealing Product, Intelligently Localized

The core flavor of Fish with You’s sauerkraut fish—a perfectly balanced sour and spicy profile—is already popular in many international markets, especially in Southeast Asia. This natural product-market fit is amplified by the brand’s highly standardized operating procedures, which ensure fast service, stable quality, and a consistent taste in every bowl, in every country.

To further deepen its connection with local customers, the company is developing new menu items tailored to regional tastes, such as the upcoming Thai Coconut Curry Fish and Tom Yum Sauerkraut Fish. This shows a smart, flexible approach that goes beyond simply exporting a product—it’s about creating true cultural resonance.

Leading a New Wave of Global Chinese Brands

Being named a Top 40 brand is a major milestone in Fish with You’s global journey. With its newly upgraded store image, a universally appealing flavor profile, and a deep respect for cultural integration, the brand is perfectly positioned to accelerate its international expansion.

Fish with You is not just selling food but building a global brand that serves as a rich cultural bridge, setting a new standard for modern Chinese restaurant chains worldwide.