Zhang Liang Mala Tang Heats Up Paris Scene – China’s Fast-Casual Icon Goes Global

Zhangliang Malatang Opens First Store in Paris, Bringing Chinese Spicy Soup to France

Zhangliang Malatang, a popular Chinese spicy soup chain, has opened its first store in Paris, France. The new location is in Galeries Lafayette, one of the city’s most famous shopping areas. The opening was a huge success, showing the growing global love for Chinese Malatang.

The restaurant offers a new dining option in Paris, which is known for its diverse food scene. It also serves as a bridge between Chinese and French food cultures.

On opening day, the store attracted many Parisians, tourists, and overseas Chinese. Customers loved the self-service style, where they choose their ingredients and watch them cook fresh in rich, flavorful broths. The convenient and personalized meal experience stood out in the local market. Zhangliang Malatang’s classic spicy bone broth and other innovative soups won over first-time customers quickly.

In recent years, Chinese food brands like Zhangliang Malatang have expanded globally thanks to their standardized operations, strong supply chains, and popular brand image. With over 120 stores in more than 20 countries, Zhangliang Malatang is a leader in this trend.

The brand has thousands of stores and millions of loyal fans worldwide. The success in Paris is proof of its global appeal. On social media, hashtags like #ZhangLiangMalatang are trending as customers share their experiences and photos.

A bowl of hot Malatang represents the warmth and diversity of Chinese food culture. It offers a window into the Chinese lifestyle for people abroad. Following the strong start in Paris, Zhangliang Malatang plans to expand to other French cities, including Reims.

As Chinese food gains popularity worldwide, more Chinese brands are entering the global market. The success of Zhangliang Malatang in Paris is not just about one store—it shows the growing influence of Chinese consumer brands around the world.