500,000 Cup in 3 Days for Tianlala Lemon Tea Tianlala Boosts Its Public Image Through Water Charity

Tianlala’s New Drink Sells 500,000 Cups in 3 Days Alongside Free Water Giveaway

On August 15th, the tea brand Tianlala launched its hit new drink, “Lemon Milk,” selling 500,000 cups in just three days. Following this success, on August 18th, the company also launched a major community giveaway: offering free ice water to the public across four provinces.

This recent campaign combines a popular new drink with a thoughtful giveaway. It is part of Tianlala’s long-running series of charity events, built on the principle of “Bringing coolness in summer and warmth in winter.” The program now covers over 4,000 stores.

A Drink to Relieve Stress

During the busy summer, Tianlala launched its “Lemon Milk” drink. The drink became an instant hit with its refreshing lemon flavor and silky milk texture. Young people online called it the “perfect stress-reliever.” The sales numbers proved successful, with nearly 500,000 cups sold in the first three days.

Free Water to Beat the Heat

Tianlala also began its "Cool Summer" giveaway in response to a long heatwave. Starting August 18th, anyone could walk into a Tianlala store in Anhui, Henan, Hebei, or Jiangsu and get a free cup of ice water. No purchase was required.

Over 4,000 Tianlala stores became "cool-down spots" for their communities. This was especially helpful for outdoor workers like delivery drivers. A delivery driver named Mr. Zhang shared on social media: "I was getting dizzy from the heat, but I passed a Tianlala and got free ice water. It really made my day!"

A Different Approach to Charity

While other beverage brands were offering low-cost options like "¥1 ice cups," Tianlala chose to give water away for free. This simple act of kindness was designed to help people cool down immediately during the extreme heat.

The company's CMO, Yang Shang, explained the strategy: “The success of our Lemon Milk drink shows our ability to innovate, and the free ice water shows our brand's heart. We believe in driving our business with both innovative products and social responsibility.”

The campaign has been a big success. Customers feel cared for, which builds brand loyalty and a positive reputation. Tianlala plans to continue its “Coolness in Summer, Warmth in Winter" events, showing how a national tea brand can be a powerful force for good in the community.