A Nationwide Cold Chain. Pure Freshness in Every Cup.

The Power Behind Every Store: Inside Mixue’s Supply Chain

For any large restaurant chain, a stable and high-quality supply chain is everything. At Mixue, our commitment to “Authentic, Fresh, and Pure” ingredients is backed by one of the industry’s strongest cold chain and warehouse networks. This system ensures every product, from our central kitchens to your store, remains in perfect condition.

Today, our powerful network includes:

• 26 primary distribution centers across China.
• Over 300,000 square meters of warehouse space.
• A delivery network that reaches 90% of all counties in the country within 12 hours.
• Cold chain coverage for over 90% of our stores, ensuring freshness from city centers to rural towns.

This advanced logistics system reduces the need for stores to hold large amounts of stock, lowers their business pressure, and guarantees that every customer enjoys the same fresh, high-quality taste.

Why We Built Our Own Cold Chain

Cold chain logistics is critical for food safety, quality, and cost control. Back in 2020, we had only five main warehouses. To support our rapid growth and ensure every customer got the very best, we knew we had to build our own advanced system. The push came from several factors:

1. Market demand for higher food safety standards.
2. Customer expectations for consistent taste and quality.
3. Our product innovation required a reliable way to handle new frozen ingredients.
4. The needs of our stores, which faced shortages during peak seasons.

Investing in our own cold chain was a necessary step to build a stronger foundation for our brand.

Overcoming Big Challenges

Building this network was a huge challenge. In 2020, Mixue became the first brand in our industry to surpass 10,000 stores. Building a system for this many stores, which were growing incredibly fast across a huge country, seemed nearly impossible.

“First, we set up the warehouse network, then we built the transportation system to connect it,” says Jing Dejie, head of Mixue’s cold chain project. “When we launched new frozen products in 2021, we entered a phase of rapid expansion.”

We faced many obstacles, including inconsistent infrastructure across the country, different local regulations, and the challenges of the COVID-19 pandemic. Through it all, our goal was to keep costs low for our franchisees while never compromising on quality—even if it meant preventing a single product from defrosting on a long-distance delivery.

“China's geography is vast and diverse,” Jing explains. “Even if a single remote store hundreds of kilometers away in Xinjiang places an order, we have to find a way to get it there. We are committed to serving every single one of our partners.”

Powered by Digital Logistics for Better Performance

Our entire network is powered by modern technology. We use a digital Warehouse Management System (WMS) and Transportation Management System (TMS) to make our operations more efficient, accurate, and easy to track. This allows us to monitor shipments in real-time, ensure products are kept at the right temperature, and reduce waste.

More Than Just a Network for Mixue

Our supply chain is the lifeblood of our company and a key competitive advantage. Today, this powerful system serves our tens of thousands of Mixue stores and supports other brands in our group, like Lucky Cup.

“The cold chain is the future,” says Jing. “We will continue to improve our logistics system. Our goal is to use our powerful warehouse and delivery network to meet the needs of even more customers, delivering fresh, pure, and delicious products from the farm to their cup.”