Auntie Shanghai's 12th Anniversary: Championing Eastern Female Empowerment with "Freedom in Hand".

Auntea Jenny Celebrates 12 Years by Championing Women’s Empowerment

In July 2025, the new-style tea industry is booming, and the popular brand Auntea Jenny is celebrating its 12th anniversary. Auntea Jenny is a fast-growing company known for its high-quality, affordable drinks. At its core, the company believes in using its brand to make a positive impact, especially by celebrating the strength of women.

“Freedom in Her Hands”

For its anniversary, Auntea Jenny launched a campaign with the theme, “Freedom in Her Hands.” The campaign brought together inspiring women of all ages to share their stories of strength. They included young actress Ju Jingyi, beloved veteran actress Wu Yanshu, world champion swimmer Liu Xiang, and creator Meng Yutong. The company also collected real-life stories from women nationwide to celebrate their power and achievements.

Since opening its first shop in Shanghai in 2013, Auntea Jenny has grown to over 9,000 stores in more than 300 cities. Last year, the brand updated its image by combining the image of a leopard with a modern woman. This led to a new slogan: "Follow the Leopard Within," promoting freedom and confidence for women.

Supporting Women Every Day

Auntea Jenny supports women through real action. For years, the brand has focused on two key areas: economic independence and health support.

• In 2022, it launched the "Her Power” project to support women’s health.
• In 2024, it partnered with a non-profit organization for Women’s Day to help women in need earn a stable income by selling their traditional handicrafts in Auntea Jenny stores.

This created a cycle of kindness, where symbols of female strength were shared with customers everywhere.

Beyond Business: A Commitment to Society

Auntea Jenny’s commitment extends to the whole community. Some of its other important projects include:

• Opening its first “Silent Store” in 2022 to provide jobs for people with disabilities.
• Donating 3 million RMB in 2023 to help with flood relief efforts.
• Helping to start "China's First New-Style Tea Charity Foundation” in 2023.

Auntea Jenny has worked hard for twelve years to grow her business and advocate for her values. This anniversary is just a new beginning. The company will continue to use tea to bring people together, create excellent products, and be a force for good. It aims to offer a warm and steady source of strength for all its customers, especially women pursuing their freedom and dreams.