Tianlala Named a Top 10 Innovator: What's Their Secret to Success?

Tianlala Named a Top 10 Innovative Beverage Brand in China

The recognition comes as the company continues to break sales records with its high-value, low-price product strategy.

ZHENGZHOU, August 8 – Tianlala was officially honored as one of the "Top 10 Innovative Beverage Brands in China" at the 2025 FBNB New Food & Beverage Industry Conference. The award celebrates the brand's outstanding product innovation and exceptional market performance.

The event, a major gathering of food and beverage industry leaders, recognized Tianlala for consistently setting market trends. This award is a testament to the brand's core mission: developing popular, high-value products at accessible prices.

A Strategy Built on Hit Products

Tianlala's success is built on creating signature drinks that resonate deeply with consumers.

• Signature Bucket Drinks: This iconic series captured the market with its generous size, abundant fresh ingredients, and refreshing taste, establishing Tianlala as a category leader.、

• Jasmine Cloud Milk Tea: Made with a premium tea base scented seven times with fresh jasmine flowers, this drink quickly became a fan favorite. It has sold over 80 million cups to date, winning over young consumers and setting a new standard for fresh-brewed milk tea.

This innovative spirit translates directly into financial success. During the recent "First Tea of Autumn" trend, Tianlala shattered its single-day record with over ¥20 million in delivery GMV. Daily delivery sales surged by over 500%, with some stores reporting a 300% single-day increase, solidifying the brand's market leadership.

The Power of "High Value at a Low Price"

Tianlala's research and development process is rooted in a simple but powerful idea: make premium drinks affordable for everyone. The brand leverages a robust, integrated supply chain and lean operational model to keep costs down without compromising on quality.

Whether it's the satisfying richness of the "Bucket of Fruit Tea" or the delicate flavor of the Jasmine Cloud Milk Tea, Tianlala consistently delivers a product experience that exceeds its price tag. This commitment has built a loyal customer base and a strong reputation, becoming the engine for the brand’s sustained growth.

Looking ahead, Tianlala will continue to strengthen its "high-value, low-price" philosophy. With innovation as its guide, the company plans to introduce more high-quality, accessible beverage options, contributing to the continued growth and vibrancy of China's modern beverage industry.