Refreshingly Tianlala Launches New Lemon Milk Tea, Offering Free Iced Water in Four Province

Tianlala Launches New ¥7 Lemon Cream Clash: A Refreshing Drink with a Mission

Released nationwide on August 15, the "Instantly Hooked" beverage combines a unique flavor profile with a large-scale community initiative to give away free ice water across four provinces.

Tianlala is turning a simple drink into a viral sensation and a an act of goodwill. The new Lemon Cream Clash offers a premium experience at an everyday price, hitting the market as both a stress-relieving treat and a platform for social good.

Product Highlights: The 60-Second Overview

Product: Lemon Cream Clash

Price: ¥7 (Continuing the brand's high-value, low-price strategy)

Key Selling Point: A flavor rollercoaster—an initial sour shock from fresh lemons that mellows into a sweet, creamy finish. This is achieved with three core ingredients:

Freshly Muddled Lemons: Aromatic Guangxi lemons, muddled on-site to release their potent essential oils.

Premium Milk: A custom fresh milk base that remains smooth when mixed with citrus.

Custom Tea Blend: A unique black tea base blended from three different international regions.

Social Campaign: #InstantlyHooked viral challenge on social media.

Community Initiative: Starting August 18, Tianlala stores in Anhui, Henan, Hebei, and Jiangsu will offer unlimited free ice water to the public.

Behind the Flavor: Crafting the Perfect Sip

Tianlala’s T-Lab fine-tuned the recipe to create a unique experience. Each drink begins with aromatic lemons, sourced from Guangxi and delivered via a 6-hour cold chain, which are muddled 18 times to ensure a burst of authentic flavor.

The custom tea blend combines varieties from Fujian and Sri Lanka, brewed for precisely 6 minutes to achieve a full-bodied taste. This is blended with high-quality fresh milk (3.6% fat, 3.3% protein), which interacts perfectly with the lemon's acidity to create a silky-smooth texture without curdling.

The result is what the lab calls the "golden ratio"—a drink that makes you wince with sourness initially, then smile with sweet relief.

What People Are Saying

Feedback from Early Tastings:

"The first sip is like a bolt of lightning, the second is like being held by a cloud." — University Student Taste Tester

"Perfect for writer’s block. The sourness gives you a wake-up call, and the creamy tea brings you right back." — Social Media Blogger

The Marketing Buzz:

The campaign centers on the idea of "refreshing relief." Limited-edition cup sleeves feature a lightning bolt icon to visualize the drink's "shocking" effect. In a collaboration with over 2,000 university student creators, the #InstantlyHooked challenge generated over 120 million views on platforms like Douyin and Xiaohongshu within 48 hours.

More Than a Drink: A Community Effort

The "Free Ice Water" initiative is a core part of the launch. Stores in four of China’s hottest summer provinces have set up dedicated stations with separate ice chests and custom cups, with a goal of giving away one million glasses over 30 days.

"We want this to be effortless," said a Tianlala brand manager. "Whether it's a delivery rider, a street cleaner, a traffic officer, or a grandma on her way back from the market, we want them to feel comfortable walking in and just saying, 'A cup of ice water, please.'"

Industry Perspective

The sub-¥10 price point is a hyper-competitive battleground in the modern tea-drink industry. Tianlala's strategy with Lemon Cream Clash is two-fold:

Product Value: It captures consumer attention with a unique, emotional flavor experience.

Brand Value: The free ice water campaign transforms the brand's presence into a helpful piece of city infrastructure, filling the "goodwill gap" that low-cost strategies often miss.

When a bold flavor meets rich milk, you get an addictive drink. And when business principles meet genuine goodwill, you get a brand that connects with its community. With the Lemon Cream Clash, Tianlala proves that in today's market, you can lower prices while raising your value.