Fish With You Earns "Leading Brand of the Year" Award

Fish With You Honored as "Leading Brand of the Year" at Meituan Conference

The award recognizes the brand's mastery of online delivery and its leadership in the rapidly evolving restaurant industry.

SHANGHAI, September 3 – At the 2024 Food & Beverage Industry Conference hosted by Meituan, Fish With You was awarded the prestigious "Leading Brand of the Year" title. As a leader in the popular sauerkraut fish category, the brand was recognized for its commanding online presence, innovative business strategies, and significant brand influence.

The award ceremony, attended by top industry experts, celebrated Fish With You's success in navigating the industry's shift from a growth market to a more competitive one—a transition where digital efficiency has become crucial for success.

Mastering the "Dine-In + Delivery" Model

Today, success in the restaurant industry requires a strong presence both online and offline. According to data from Meituan, a leading e-commerce platform for services, 275 million people use the app weekly to order food. With delivery becoming a daily habit for consumers, a hybrid "dine-in and delivery" strategy is no longer optional; it's essential.

Fish With You recognized this trend early. The brand established a dedicated online delivery division back in 2017, developing a sophisticated operational system. As the franchise network grew, the company implemented localized delivery strategies to empower its stores across different regions.

This forward-thinking approach has delivered impressive results. In August 2024 alone, Fish With You's national delivery sales exceeded ¥200 million, marking a 51% year-over-year increase.

Smart Strategies for Digital Growth

The booming online delivery market has become a powerful growth engine for Fish With You. To capitalize on this opportunity, the brand has even developed a new "delivery-only" kitchen model, designed to maximize efficiency and capture online traffic in high-demand areas.

Looking forward, Fish With You plans to deepen its partnership with major delivery platforms, enhance brand visibility online, and streamline its operations to drive even greater growth in the delivery sector.

With over 2,500 locations globally, Fish With You is already the leading franchise in both the sauerkraut fish and Chinese fast-casual rice dish markets. By pioneering an effective all-channel business model, the brand serves as a blueprint for success in the modern restaurant industry.