Tianlala Accelerates Southeast Asia Expansion with 10 Simultaneous Store Openings in Indonesia

Tianlala Accelerates Indonesian Expansion, Opening 10 New Stores

During the recent Dragon Boat Festival holiday, Chinese tea brand Tianlala celebrated a major expansion in Indonesia by opening 10 new stores across the North Sumatra province. The new locations, launched in key areas like Ayahanda, HM Joni, and Kapten Muslim, were an immediate success.

To kick off the grand openings, the company launched a special “Bear Mascot Tour,” bringing its popular mascot to each new store to engage with excited customers. Tianlala has signed agreements for 127 stores across Indonesia, establishing a strong presence in Jakarta and other major cities.

A Strong Debut with Booming Sales

The new stores saw impressive results in their first three days, with some locations reporting sales figures close to ¥30,000 RMB (approx. $4,100 USD). The most popular items among local consumers were the Jasmine Milk Tea, Yogurt Ice Cream, and Oreo Sundae.

“In May alone, across our active Indonesian stores, we sold over 47,000 cups of Jasmine Milk Tea and more than 40,000 units of Yogurt Ice Cream,” said Guo Fei, Tianlala’s Indonesia Brand Manager. “We are thrilled to achieve this success in such a short time. It's a powerful endorsement of our brand and a great reward for our team's hard work.”

High Quality at Friendly Prices

Since its founding, Tianlala has built its brand on a simple philosophy: offer high-quality products at affordable prices. This strategy is best seen in its signature one-liter “bucket series," including best-sellers like the "Fruit Tea Bucket" and new summer flavors like Watermelon, Green Plum, and Peach—all priced around 10 RMB (approx. $1.40 USD).

While bringing this high-value model to Indonesia, Tianlala has carefully adapted its menu to suit local tastes, creating a menu that feels both familiar and new. The brand has also focused heavily on the customer experience, designing its stores with bright, vibrant "dopamine decor” to create a fun, stylish, and happy environment for everyone.

Riding the Wave of a Growing Market

According to a recent industry report, the Southeast Asian ready-to-drink beverage market is one of the fastest-growing in the world, with a projected compound annual growth rate (CAGR) of 19.8% between 2023 and 2028.

Building on its strong momentum in Indonesia, Tianlala plans to deepen its presence across Southeast Asia before expanding into North America, Europe, and the Middle East.

"Tianlala's success is thanks to every one of our customers and partners," said Xu Zhou, the company’s Head of Overseas Operations. "We will continue to innovate our products and services to share the charm of Chinese tea culture with more countries. Our goal is to make the world fall in love with Chinese tea!"

As it looks to the future, Tianlala is focused on its journey from regional success to a global network. By working closely with local partners, the brand aims to evolve from simply a product exporter to a cultural ambassador, sharing the unique taste of "modern Chinese tea" with the world.