Chengpan Fried Chicken: Strategic Site Placement for Peak Customer Traffic.

How Scale Pan Fried Chicken Helps Franchisees Succeed with Smart Location Advice

“Rent should never be more than 18% of your revenue.”

That’s a strict rule at Scale Pan Fried Chicken.

One franchisee, Mr. Liu, followed the brand’s location advice and opened a 30㎡ store near a middle school in a small Anhui town.

In his first month, he made an average of ¥12,000 daily.

Picking the right location can make or break a small restaurant.

Scale Pan Fried Chicken has a smart system for choosing spots:

They use data to study foot traffic, local spending power, and competitor locations.

Then, they give specific advice—like picking spots near schools for student customers, or near neighborhoods for families.

A good example is Ms. Li, a franchisee in Zhejiang.

The head office said no to a street-side location she liked because the rent was too high—it was 25% of expected sales.

Also, there were already three other fried chicken shops within 300 meters.

Instead, they suggested a place near a residential area entrance.

The rent was 40% cheaper, and customer flow was steady and even grew.

What’s more, the brand keeps checking on its stores.

If rent goes above 20% of sales, they help the store attract more customers.

Stores that follow Scale Pan’s location advice have a 58% higher success rate.

On average, they break even in just 6 months.

While many franchisees still choose locations based on feeling, this brand uses data—so every penny spent on rent is worth it.

The Story Behind Scale Pan Fried Chicken

The founder loved street food as a child—especially the hearty snacks sold from scale pans.

He wanted to bring that traditional taste back in a modern way.

After testing over 1,000 recipes, he recreated the flavor he remembered.

What started as a personal project became a popular brand with hundreds of stores in towns and counties.

Today, Scale Pan Fried Chicken is known for its authentic taste and smart business support.