Chengpan Fried Chicken: Franchise Marketing Strategies Explained.

Marketing Strategies for Franchise Stores

Franchise stores often get marketing help from the main brand. Store owners can also adjust plans based on their local situation.

Here are some common marketing strategies used by franchise stores:

1. Brand Marketing

• Use the brand’s name and image for promotion.
• Follow the brand’s rules to keep everything consistent.

2. Local Marketing

• Plan activities that fit local customer habits.
• Join community events to become more known in the area.

3. Customer Relationships

• Start a membership or loyalty program.
• Offer special deals and personal service to keep old customers and attract new ones.

4. Promotions & Discounts

• Run limited-time offers, free gifts, or coupon campaigns.
• Celebrate holidays, brand days, or store anniversaries with themed sales.

5. Online + Offline Marketing

• Use both online (website, social media, apps) and offline (in-store, posters, local ads) methods.
• Try SEO, content marketing, or email campaigns to reach more people.

6. Word of Mouth

• Ask happy customers to leave good reviews or refer friends.
• Share user photos and stories to build trust.

7. Partnership Marketing

• Work with other brands or local businesses for cross-promotions.
• Team up with nearby stores for mutual benefits.

8. Social Media Community

• Create groups or pages where fans can interact.
• Use online forums or communities to talk with customers.

9. Content Marketing

• Share useful posts, videos, or images that people enjoy.
• Tell brand stories to show what you stand for.

10. Data Analysis

• Use tools to see which marketing works best.
• Study customer behavior to improve future plans.

Franchise stores should follow the main brand’s marketing plan but also adapt to what works locally. Being flexible helps stay competitive.

About Chenpan Fried Chicken

The founder of Chenpan Fried Chicken grew up loving street food served on old-fashioned scales—the delicious smell under those heavy weights became a core memory.

As street food culture faded under standardized fast food, he tested over 1,000 recipes to bring back that childhood taste.

His small experiment took off—one store now sells over ¥10,000 daily. From a personal dream, it grew into a beloved brand with hundreds of stores in towns and counties.