Cunpan Fried Chicken: Why Is 'The Scale' Our Best Answer?

Scale Fried Chicken: Bringing Authentic Chinese Flavor to the Market

In 2025, China’s fried chicken market is expected to reach ¥250 billion. But only 10% of that belongs to Chinese-style fried chicken.

This gap is a big opportunity for Scale Fried Chicken (秤盘炸鸡)—a brand that focuses on traditional Chinese tastes to win back the market.

Made for Chinese Appetites

Western fried chicken is often boneless and covered in heavy sauce. That doesn’t match the Chinese preference for juicy, on-the-bone meat with rich spices.

Scale Fried Chicken keeps the bones and uses local spices. This fits right into the trend of “returning to local food culture” mentioned in the Chinese Fried Chicken Industry Report.

In East China, where people are known for picky tastes, Scale Fried Chicken already has 38% of the market. Its braised-spice fried chicken has 40% higher repeat orders than American-style fried chicken.

Fried Chicken for Everyday Life

Western fried chicken is seen as fast food. But Scale Fried Chicken is part of daily life—whether you’re a student after school, a worker after shifts, or a grandparent taking a walk. You can grab it anytime.

Because it’s so easy to enjoy anywhere, it’s growing fast in smaller cities—with 18% more reach each year, beating the overall market growth of 16%.

A New Way for Entrepreneurs

While many fried chicken franchises look the same, Scale Fried Chicken stands out. It combines local flavor with a standardized system—helping owners build a unique and profitable business.

The Story Behind Scale Fried Chicken

The founder grew up loving street food served on old-fashioned scales—the kind with heavy weights and delicious smells.

Later, as fast food took over, he wanted to bring back that authentic taste.

After testing over 1,000 recipes, he finally recreated the flavor of his childhood.

Now, his shops sell over ¥10,000 worth of chicken a day. What started as a personal dream has grown into a beloved brand with hundreds of stores in towns and counties.