TANING: Leading the Global Tea Revolution

TANING, a premier global beverage chain under the esteemed Weimanduo International Catering Group, has rapidly expanded its footprint worldwide. Our store network spans Mainland China, Hong Kong, and Macau. It has successfully launched in key international markets including the United States, Singapore, Thailand, the United Kingdom, Malaysia, Australia, Canada, and New Zealand. With over 800 signed locations worldwide, TANING is a formidable force in the global beverage industry.

Since our establishment in 2017, TANING has been driven by a simple yet powerful philosophy: a steadfast dedication to perfecting every cup. This commitment is the engine behind our continuous breakthroughs in product innovation. We are proud to have:

Pioneered the now-famous "Perfume Lemon Tea” category in China.

Developed multiple viral-hit beverages that skillfully blend lemon with other fresh fruits and vegetables.

Established the official industry standard for authentic, hand-smashed lemon tea.

Looking ahead to 2025, TANING is embarking on an ambitious new strategy: to Redefine Fruit & Vegetable Tea. We will achieve this vision by focusing on three core pillars:

Cross-Category Flavor R&D: Fusing unexpected and delightful flavors to create entirely new taste experiences.

Global Supply Chain Upgrades: Sourcing the finest ingredients worldwide to ensure unparalleled quality.

Consumer Experience Innovation: Designing new and engaging ways for customers to enjoy our products.

Through these initiatives, TANING is not just launching new drinks; we are pioneering a new frontier for the beverage industry and will continue leading global tea culture's evolution.

The Taning TEE Advantage: A Framework for Your Success

When you invest in a Taning TEE franchise, you are investing in a comprehensive support system built to guide you at every stage of your business journey. We are committed to providing you with the tools, knowledge, and ongoing assistance you need to thrive.

Phase 1: Pre-Opening Foundation

1. Full Brand Licensing: You are granted the license to operate under the prestigious “Taning TEE: The Art of Lemon Tea” brand. This includes using our registered trademarks, official logos, and the complete corporate VI (Visual Identity) system to ensure a polished and recognizable market presence.

2. Professional Site Selection & Analysis: We assist you in finding the correct location. Our experts provide a professional trade area analysis of your proposed sites to assess potential and maximize your chances of success.

3. Custom Store Design & Planning: Our team takes charge of the complete store layout, provides detailed interior design blueprints, and offers expert guidance throughout the construction and renovation to create the perfect Taning TEE atmosphere.

Phase 2: Turnkey Operational Setup

4. Equipment Installation & Configuration: We manage the complete setup of all essential equipment for your main store and central kitchen, including the Point-of-Sale (POS) system. Our technicians handle installation and calibration, and provide initial training to ensure everything runs smoothly.

5. Comprehensive Staff Training: We provide extensive training for you and your team covering all facets of the business: store opening procedures, daily management, customer service excellence, technical skills, and financial administration. You will receive our full suite of operational and training manuals.

6. Centralized Logistics & Supply Chain: We ensure you always have our high-quality, proprietary ingredients. Our support includes guidance on logistics planning, cold chain transportation, and a unified distribution system for all specialized raw and semi-finished products.

Phase 3: Launch & Continuous Growth

7. On-Site Grand Opening Support: We will dispatch a senior management team and experienced staff to your location to ensure a flawless launch. They will provide hands-on support and coaching during your critical opening period.

8. Ongoing Performance Coaching: Our dedicated field consultants regularly visit your store to review daily operations, analyze performance metrics, and provide expert diagnostics. We act as your strategic partners, helping you optimize efficiency and profitability.

9. Strategic Marketing & Promotional Guidance: We provide proven strategies and creative materials for local store marketing and promotional campaigns to drive traffic and build a loyal customer base.

10. Continuous Menu Innovation: Our dedicated R&D center constantly works on developing exciting new products based on seasonal ingredients and emerging market trends, ensuring your menu remains fresh, innovative, and competitive.

11. National & Regional Advertising Support: You will benefit from broad-scale advertising campaigns run by our headquarters. We invest in regional and national marketing initiatives to build brand awareness and drive customers to all franchise locations.

Join Taning TEE: Our Ideal Franchise Partner Profile

At Taning TEE, the foundation of a successful franchise network is built on strong partnerships. We seek passionate and dedicated individuals to join us in sharing “The Art of Lemon Tea.” The following qualifications outline the ideal candidate we believe is best positioned for success within our system.

1. Entrepreneurial Spirit & Legal Standing You must be a self-motivated individual with the legal capacity to own and operate a business independently. We are looking for partners who have a foundational understanding of the Taning TEE brand and are ready to embark on a journey of independent entrepreneurship.

2. Shared Vision & Brand Alignment A successful partnership requires shared values. We seek franchisees who understand, trust, and are aligned with the Taning TEE corporate culture, business philosophy, and long-term vision for growth.

3. Financial Readiness Applicants must possess the required capital to independently fund the entire investment, including franchise fees, build-out costs, and working capital. You should also clearly understand and be prepared to manage the financial risks of starting a new business.

4. Prime Business Location You must be able to secure a suitable retail location for your franchise. This site is subject to a formal on-site evaluation. It must be approved by the Taning TEE headquarters to ensure it meets our criteria for visibility, traffic, and brand positioning.

5. Commitment to Operational Excellence Franchisees must fully comply with all Taning TEE operational, management, and brand standards. A commitment to executing our proven system is essential for consistency and success.

6. Relevant Management Experience. While a passion for our brand is key, we require our partners to have relevant business or management experience. Your store must have a dedicated, hands-on manager (whether you or a hired professional) to oversee daily operations.

7. Resilience & Passion for Success The journey of an entrepreneur has both challenges and rewards. We look for partners with strong personal resilience and an unwavering belief in their ability to build a successful and profitable business with the Taning TEE brand.

The Taning TEE Franchise Journey: A Clear Path to Partnership

Our franchising process is designed to be transparent, collaborative, and supportive, ensuring we build a strong and successful partnership from our very first conversation. Here is our step-by-step guide to becoming a Taning TEE franchise owner.

Phase 1: Discovery and Application

1. Initial Inquiry & Consultation: Your journey begins by expressing your interest. Please leave your contact information, and one of our dedicated franchise development advisors will promptly connect with you. They will provide a detailed overview of our franchise policies and investment requirements and answer any initial questions you may have.

2. On-Site Discovery Day: We invite qualified candidates to visit our headquarters for a comprehensive discovery session. Our franchise development team will provide an in-depth presentation of the business model, and you will have the opportunity to tour our corporate-owned “Art of Lemon Tea” stores. This is a crucial face-to-face meeting to get to know each other and ensure a mutual fit.

3. Submit Your Formal Application: Following a successful discovery day, interested candidates are invited to complete our official franchise application form. Our headquarters will then conduct a thorough review to confirm your qualifications.

Phase 2: Agreement and Setup

4. Execute the Franchise Agreement: Once your application is approved, we will present a feasibility plan for your success. We will then sign the official Franchise Agreement together, and you will be awarded the exclusive rights, operating certificate, and brand license to open your Taning TEE store.

5. Strategic Site Selection: We work closely with you to identify and secure a prime location in your local market. Our team comprehensively analyzes your chosen trade area to validate its potential and ensure it meets our standards for success.

6. Store Design & Construction: To maintain brand integrity and create a beautiful customer experience, you must build your store according to our official Taning TEE Visual Identity (VI) design package. Our team will guide you through this process.

7. Comprehensive Training Program: We provide a complete, complimentary training program for you and your team. This intensive course covers everything from our unique tea-making techniques to store management and customer service, empowering your store for operational excellence and a higher success rate.

Phase 3: Launch and Ongoing Success

8. Grand Opening Preparation: Our support extends to your launch preparations. We will assist you in developing a powerful grand opening marketing strategy and guide you in securing all the necessary local business permits and licenses.

9. Launch & Continuous Support: We don’t just hand you the keys; we help you open the doors. A corporate representative will be on-site to guide your grand opening. Afterward, our partnership continues with comprehensive, ongoing follow-up services to ensure your long-term growth and success.