Moge Tee – China’s Trailblazing Fresh-Brewed Tea Chain

Parent company: Guangzhou Chazhixing Catering Management Co., Ltd.

Brand launched: 2017

Headquarters: Guangzhou, China

What we are

Moge Tee is a purpose-built, fully-standardized franchise system focused on ready-to-drink, made-to-order tea. Strategically guided from Guangzhou, the brand adopted a tiered-franchise model in 2023 to accelerate national growth while maintaining strict quality control.

What we sell

Core lines: Iced Tea series, Cream-Cheese Fresh-Brew series, Fruit Tea series, Matcha series.

Star signatures: Cheese Jin-Feng Tea King, Cream-Cheese Strawberry Delight, and other viral bestsellers continue to drive both foot traffic and social-media buzz.

The MOGE TEE Advantage: Comprehensive Support for Our Franchisees

When you join the MOGE TEE family, you partner with a brand committed to your success. We provide a robust support system to give you a competitive edge and empower you to run your business confidently. You are in business for yourself, but never by yourself.

1. Turnkey Brand & Operations System

We provide a complete, unified brand package to ensure consistency and immediate customer recognition. This includes:

Brand Identity: A powerful, established brand image and a consistent, modern store style.

Operational Consistency: Centralized distribution for our proprietary core ingredients and seasonings.

Professional Appearance: Standardized uniforms and marketing materials.

2. Streamlined Supply Chain & Procurement Support

Benefit from the collective buying power of our entire network. We offer a centralized procurement service for essential supplies at competitive prices. For other items, we guide you in sourcing approved, high-quality local equipment and materials that meet our brand standards.

3. Comprehensive Training & Ongoing Development

Our support begins before you open and continues throughout your journey with us. You will receive:

Initial Training: A complete training program covering all aspects of MOGE TEE operations, product preparation, and customer service.

Continuous Support: Ongoing training modules and operational guidance to help you master advanced management techniques and stay ahead of the curve.

4. National Brand Marketing & Advertising

We invest heavily in strategic advertising and promotional campaigns to grow the MOGE TEE brand nationally. This increases overall brand awareness and prestige, driving customers directly to your store and allowing you to share in the benefits of our strong brand equity.

5. Market Intelligence & Business Insights

Stay competitive with timely information directly from our headquarters. We provide our franchisees with crucial market analysis, consumer trend reports, and new product insights to help them identify and capitalize on local business opportunities.

6. Store Design & Construction Support

We ensure every MOGE TEE location perfectly represents our brand. Our team provides standardized architectural plans, construction blueprints, and design guidelines to guarantee a professional and consistent customer experience.

7. Professional Exit Strategy Support

We are your long-term partners. Should you decide to leave the business at the end of your franchise term, our headquarters provides structured assistance in transferring your franchise rights to a qualified third party, ensuring a smooth and secure transition.

MOGE TEE Franchisee Qualification Criteria

To build a strong network of successful stores and maintain the integrity of our brand, we seek dedicated partners who meet the following requirements. Our ideal candidate is ready to grow with us and become a valued member of the MOGE TEE community.

1. Legal and Financial Requirements

Legal Eligibility: Applicants must be at least 18 years of age and possess the full legal capacity to enter into and be bound by a commercial contract.

Sufficient Capital: Candidates must demonstrate the financial resources necessary to meet the minimum investment requirements, including the franchise fee and adequate working capital for a successful launch.

2. Business Acumen and Mindset

Sound Judgment: We look for partners with a realistic approach to investment and the ability to manage business challenges with a calm and rational mindset.

Coachability: You must have a strong aptitude for learning and be willing to quickly absorb and implement our proven operational and management best practices.

3. Commitment to the MOGE TEE Brand & System

Brand Alignment: A genuine appreciation for the MOGE TEE brand culture is essential. You must be committed to operating in a way that reflects our values and high standards.

Operational Compliance: Franchisees must agree to operate in full accordance with our headquarters’ management systems, policies, and procedures. This includes active and positive participation in system-wide marketing campaigns.

Brand Ambassadorship: You must commit to using the “MOGE TEE” brand name exclusively as directed and take personal responsibility for upholding its positive image within your community.

The MOGE TEE Franchise Journey: A Step-by-Step Guide

Our franchise award process is designed to be transparent and collaborative, ensuring we build a strong partnership from day one. We guide you through every stage, from your initial interest to the grand opening of your own MOGE TEE store.

Phase 1: Inquiry and Mutual Evaluation

Initial Inquiry & Territory Reservation: Contact our franchise development team through your preferred channel. This is the first step in discussing your interest and securing a preliminary reservation for your desired operational territory.

Due Diligence & Discovery: We encourage you to conduct a thorough evaluation of the MOGE TEE opportunity. Our team will provide you with detailed information and answer all your questions to ensure you have a comprehensive understanding of the partnership.

Submit Your Application: After your initial review, you will submit a formal franchise application. A letter of intent may be signed at this stage, and a small deposit may be made to confirm your serious interest.

Qualification Review & Approval: Our headquarters will review your application and financial qualifications carefully. We will notify you once your candidacy is approved and prepare for the formal agreement.

Phase 2: Agreement, Site, and Training

Sign the Franchise Agreement: We will execute the official MOGE TEE Franchise Agreement together upon approval. You will then finalize your store location and submit your detailed plans for approval.

Store Design & Construction: Our dedicated team will provide standardized design concepts and architectural guidance to ensure your location captures the unique MOGE TEE ambiance and meets our brand standards.

Team Recruitment & Comprehensive Training: We will assist you in recruiting your initial team. Key personnel will then undergo our comprehensive training program, covering everything from product preparation to store management and customer service.

Logistics & Supply Chain Setup: We fully support establishing your supply lines. Our team will coordinate the initial delivery of all necessary proprietary ingredients, materials, and branded supplies to your store.

Phase 3: Launch and Ongoing Support

Soft Opening: Before your official launch, you will conduct a “soft opening.” This trial period is crucial for training your staff in a live environment and ensuring all operational systems run smoothly.

Grand Opening: With our team providing on-site guidance and support, you will officially launch your MOGE TEE store. We will be there to celebrate this significant milestone with you.

Continuous Post-Opening Support: Our commitment to your success continues long after you open your doors. We provide ongoing operational support, including periodic on-site visits from a dedicated field consultant to offer guidance, share best practices, and help you grow your business.