The Courtyard Tea Franchise Support System

1. A Competitive & Evolving Product Line
We provide our partners with the full range of Courtyard Tea products and a variety of menu combinations, ensuring you always have a fresh, competitive, and continuous stream of offerings to drive sales.

2. A Complete Brand Identity Package
You receive our unified commercial brand and a full suite of assets, including professionally designed interior/exterior plans, promotional materials, and branded equipment and staff apparel.

3. Profitability Support
We offer favorable franchisee pricing that varies based on your investment level. Additionally, we have multiple rebate and incentive programs in place designed to enhance your profitability and help you succeed financially.

4. Exclusive Territory Protection
We offer a strict regional protection policy. Every franchise location is granted a carefully defined and protected commercial territory, and we guarantee we will not open another location within that designated area.

5. Proven Operational & Marketing Support
You'll receive a practical, easy-to-use Operations Manual written by seasoned industry professionals. We support this with national brand advertising and provide direct assistance for your local marketing campaigns.

6. Dedicated Field Support
Our headquarters has a dedicated team of Field Support Supervisors. They are on the road 365 days a year, visiting franchise locations to provide hands-on assistance with channel development, store management, and operational improvements to help you boost performance.

7. Continuous, Multi-Level Training
We periodically bring in experts to conduct training for all levels of your staff, from service personnel to store managers. We also offer ongoing advanced educational courses to continuously elevate your management skills.

8. Sourcing & Equipment Support
We assist our franchise partners with sourcing and purchasing all the professional equipment and high-quality raw materials needed to create our signature products.

Our Ideal Partner Profile: Franchisee Qualifications

We are seeking dedicated partners who are positioned for long-term success. Our ideal candidate will possess the following:

1. Resilience and Passion: A realistic understanding of the challenges of restaurant ownership, combined with a deep passion and unwavering persistence to build a successful business.
2. Capability and Capital: A genuine desire to be in the food service industry, with proven operational capabilities and the necessary financial resources to launch and sustain the business.
3. Commitment to Brand Standards: A strong alignment with our company's business philosophy and a commitment to strictly adhere to all of our operational systems and food safety regulations.
4. A Collaborative Growth Mindset: An alignment with our long-term brand development strategy and a commitment to work collaboratively with us to successfully build and grow your local market.

The Courtyard Tea Partnership Roadmap: An 8-Step Process

1. Initial Discovery & Inquiry
Begin your journey by exploring the Courtyard Tea opportunity on our official website or by contacting our development team for detailed information and our Franchise Kit.

2. On-Site Discovery & Tasting
Visit our corporate headquarters for an in-person discovery tour. This includes visiting our flagship corporate stores, observing other franchise locations, and tasting our complete product lineup.

3. Business Planning & Disclosure Review
This is a detailed planning session where we will work with you on:

• Selecting the right franchise model for your goals.
• Professional evaluation of your proposed commercial area.
• Financial modeling, including investment budgets and ROI projections.
• A thorough review and explanation of the Franchise Agreement.

4. Execute Franchise Agreement
Upon mutual agreement, we will execute the official Franchise Agreement. You will then receive your authorization certificates and all necessary documentation to assist with local permitting.

5. Comprehensive Training & Internship
Complete our full training program, which includes both technical skills and business management. The program culminates in a hands-on internship at one of our corporate stores, where you'll manage operations to build your practical skills and confidence.

6. Pre-Opening & Setup
Our team provides end-to-end support to get your store ready for opening, including:

• Store design, professional renderings, and kitchen layouts.
• Menu finalization and pricing strategy.
• Equipment delivery, installation, and testing.
• Guidance on local permitting, hiring, and inventory management systems.

7. Grand Opening & On-Site Support
We provide hands-on support for your launch, including:

• A complete marketing and promotional plan for your grand opening.
• An on-site support specialist to assist you during your opening days.
• Real-time optimization of workflows, marketing tactics, and cost-control measures based on initial performance.

8. Long-Term Operational Support
Our partnership continues long after you open with comprehensive ongoing support:

• Regular business coaching and management consulting.
• Monthly new product training and rollouts.
• Seasonal and holiday marketing campaigns provided by corporate.
• Field supervisor visits and performance reviews.
• Re-training support in the event of key staff turnover.
• Assistance with third-party platforms, including online ordering, delivery apps (e.g., DoorDash, Uber Eats), and digital payments.