Bayu Suancaiyu Lands 14M Series A. Contemporary Cuisine is Hot.

Bayu Sauerkraut Fish: A Rising Star in China’s Food Scene

In October last year, Hangzhou-based modern food chain Bayu Sauerkraut Fish raised ¥30 million in angel funding. Three months later, on January 9, 2022, it secured another ¥100 million in Series A funding.

Sauerkraut fish is a beloved homemade dish in China. So why are investors so excited about its parent company, Tongpan Catering?

A Multi-Brand Strategy with a Shared Vision

Tongpan Catering doesn’t just focus on Bayu Sauerkraut Fish. It is building a group of food brands and also entering the group meal market for business parks. This approach supports long-term, sustainable growth.

A Unique Business Model: Everyone Shares in the Success

Most Bayu stores are company-owned and fully managed by the headquarters—from location selection to design.

Store managers are trained by the head office, and even investors can earn monthly profits without day-to-day involvement.

What’s special?

Managers and regional supervisors can also invest in their stores. This means everyone—from staff to leaders—shares in the profits. It’s a true “shared success” model.

For franchise partners:

The headquarters helps with online sales and food delivery support.

In other provinces, Tongpan partners with local teams through joint ventures.

Growing Beyond Lunch: More Scenes, More Opportunities

After the first round of funding, Bayu expanded from single-person meals to group dining, covering lunch, dinner, and even late-night scenes.

The new ¥100 million investment will be used to:

Strengthen the supply chain

Train and grow the team

Staying Ahead of Food Trends

Tongpan uses a “Brand Management Platform” to attract young entrepreneurs who want to start new food brands. The company helps them with:

Store funding

Daily operations

Supply chain support

Marketing

This helps new brands grow fast.

Bayu also uses short-video platforms like Douyin effectively:

Sharing useful content about running a store

Using ads + live streams to attract franchise partners

Its strong reputation helps it achieve higher conversion rates than other chains.

Join the Success

Bayu Sauerkraut Fish is more than a popular dish—it’s a modern, scalable, and partnership-driven brand that is shaping the future of dining in China.