Tea for Youth: A Challenge? Cha Xiaokong's Answer: Reinventing Tea's Appeal.

Why Teakoo is Winning Over Young Tea Drinkers

China’s tea market has many brands, but few stand out. Most people know types of tea—like Longjing or Guapian—but not tea brands. Quality also varies a lot for the same type of tea.

Why is this happening?

Teakoo, a new tea brand, points out three reasons:

1. Tea sources are scattered and local, so regions are more famous than brands.
2. Most tea companies are small and not good at branding, innovation, or quality control.
3. Many tea drinkers are older. Young people want tea too, but few brands meet their needs.

But young people aren’t avoiding tea—they just want something different. They want tea that is healthy, tasty, and fits their lifestyle.

That’s where Teakoo comes in.

Launched in July 2020, Teakoo is made for young office workers who care about wellness. In just three months, sales passed ¥10 million. By the end of the year, it became the top-selling floral tea on Tmall. In early 2021, it raised millions in funding from top investors.

What Makes Teakoo Special?

• It’s All About “Better Water” Teakoo doesn’t just sell “tea.” It sells a better way to drink water. Young people want flavored water that’s healthy and easy to drink. Tea is natural, sugar-free, and can be enjoyed all day. Teakoo makes water fun.
• Super Extraction Technology Teakoo uses a special method called “super extraction.” This lets you brew tea in cold water in just 20 seconds—no waiting, no heat needed. It’s fast, easy, and tastes smooth.

• Great Ingredients The team works with tea experts to pick the best leaves and flowers. They control the supply chain to keep quality high.
• Cute Branding with “Xiao Kong” Teakoo has a friendly IP character named “Xiao Kong” (Little Empty). It represents relaxation and healing. The brand uses Chinese cultural elements in its design but stays modern and warm.
• Tea for Modern Lifestyles Their products, like “Stay-Up Late Tea,” are made for young people’s habits—staying up late, needing energy, and wanting easy wellness.

Conclusion

Teakoo is making tea cool again. It’s not your grandparents' tea—it’s a healthy, tasty drink for today’s youth. By focusing on convenience, flavor, and culture, Teakoo is turning tea into a daily habit for the next generation.