Qiannai: Your Winning Start

How to Choose the Right Food Franchise Brand

Food is a daily necessity. No matter the size of the city, where there are people, there will be food businesses!

In recent years, with economic growth and the rapid development of tourism, the food and beverage industry has become a popular choice for many investors. For entrepreneurs, choosing a good franchise brand means getting a head start. That’s why knowing how to pick the right one is important.

What do you think you should consider when choosing a Food Franchise?

1. Market Potential of the Product Type

A good project means a good future.

First, decide what kind of food you want to sell—for example, omelette rice. Then, learn about the industry trends. Think about the product features, expected costs, and possible returns.

Remember: Don’t just look at what’s popular now. Some products may not be trendy today, but could become popular later. A good project should match economic trends and people’s needs.

2. Brand Strengths

A good brand means a good starting point.

Choose a brand with a unique selling point that people like. Pick one with wide appeal and a large customer base. A strong style and attractive decor can also help attract customers.

Could you check how long the company has been in business? Older companies often have more experience and lower risks. Also, see how big the headquarters is—larger brands usually have better quality and reputation.

3. Cost Evaluation

You should plan your budget carefully.

Know how much you can spend. If you have limited money, start with a small shop. It’s less risky and requires less investment. You can expand later.

Don’t just choose the cheapest option. Low-cost brands often provide basic training and little support. Choosing a very cheap franchise may lead to failure and loss of your investment.

4. Product Quality

Good products are key.

See if the company can develop new products. A good brand should have core recipes and competitive cooking methods. Standardised production ensures stable quality.

Centralised supply of ingredients helps maintain consistency, improves customer experience, and makes operations easier.

5. Full Support from Headquarters

A mature business model helps you succeed.

Many chefs open restaurants, thinking their cooking skills will guarantee success. But most struggle because they lack business experience.

That’s why it’s important to choose a franchise that offers full support—help with location selection, marketing, daily operations, and staff training.

6. Visit the Company

A strong team shows the company’s strength.

A good franchise brand should have an efficient management system. When you visit, check if they have:

• A solid financial system
• A good human resources department
• Strong operational guidance
• Scientific and standardised production processes

As an owner, treat your franchise as your own business. Work hard, use your creativity, and manage it well. Build good relationships and keep improving. Your effort will be the biggest advantage of your store.