1700+ Stores Later: Shu Yi Shu Er Maocai's Comeback Code Revealed

Shu Yi Shu Er Mao Cai started in 2008 in a simple neighborhood in Chengdu. Today, it is a leading brand with over 1,700 stores across 200+ cities in China. This is how a small local shop grew into a nationwide favorite.

Part 1: From Local Shop to National Brand

It all began on Guoyan Street in Chengdu. The founder loved food and saw a chance to improve traditional maocai. He visited many cooking experts, learned from them, and created a special soup that is “lightly spicy and full of flavor”.

People loved it.

On opening day, the store made ¥3,500. Soon, it was making over ¥100,000 per month. The key was simple: good food, service, and happy customers.

Part 2: The Lowest Closure Rate in the Industry — Only 3%

We make sure our partners succeed.

We help with everything:

• Choosing the right location
• Store design and decoration
• Training (3–5 days, no experience needed)
• Ongoing support after opening

We use data to improve menus and promotions. We keep updating our food options. Today, we have four soup types and six food categories, so there’s something for everyone.

Part 3: Healthy Food, Made the Same Every Time

We cook with clear water and natural soup: no MSG or preservatives. Our soup is slowly cooked for 8 hours using beef bones and chicken. It’s healthy and tasty.

We have our own factory and research center. Every store uses the same ingredients and recipes. No matter which city you’re in, the taste is always consistent.

Part 4: Perfect for Couples & Small Business Owners

You don’t need a big space or lots of staff.

• Start with just 30㎡
• Invest ¥100,000–150,000
• 65–70% profit margin
• Payback in 6–8 months
• Daily sales: ¥3,000–8,000

Many couples run their stores together after just a few days of training. No chef needed. Existing owners opened 40% of new stores in 2023—proof that the model works.

Part 5: Three Ways to Earn — Dine-in, Takeaway, Delivery

We serve customers in every way:

1. Dine-in: Comfortable spaces for families and friends
2. Delivery: 150+ orders per day per store via Meituan & Eleme
3. Takeaway: Easy meals to go, perfect for office lunches or picnics

This multi-channel approach helps each store earn more.

Part 6: Strong Support for New Joiners

• 7-day training — learn everything from cooking to management
• 6 storage centers across China — supplies arrive within 48 hours
• Risk support — during hard times (like COVID), we reduced fees and offered subsidies

98% of our stores grew even during the pandemic.

Join Us Today

Shu Yi Shu Er Mao Cai is more than a brand — it’s a partner in your success.

We’ve built a system that works from one small shop to over 1,700 locations.

Be part of the story.