Shu Yi Shu Er Maocai: What Makes It the F&B Franchise Dark Horse?

From a Small Shop to a Major Chain

It all began in 2008 when founder Song Jiahui opened a 60m² shop in Chengdu. He created a lighter, less oily version of mala broth using his mother's recipe.

The idea was simple: healthy, tasty, and easy-to-enjoy meals.

By 2010, the first standardised store opened. A year later, daily sales passed ¥10,000.

Key milestones:

2014: Set up six support departments + training system. Expanded to 10+ provinces.

2017: Reached 1,300+ stores. 32% of franchisees opened more than one store.

2023: Rebranded as Community Mao Cai. Sales per square meter increased by 40%.

Low Risk, High Return: A Model That Works

Only 3% Closure Rate – 53% Lower Than Average

How do they do it?

Smart locations: Avoid expensive areas. Focus on communities, schools, and offices.

Always new dishes: 5% of income goes to R&D. 4 core broths cover 80% of customer needs.

Own ingredient factory: Cuts cost by 15%. Ensures consistent taste.

High Profit – 65%+ Gross Margin

A typical 30m² store needs ¥150,000 investment.

Daily revenue: ~¥5,000

Monthly Profit: ~¥25,000

Payback time: 6 months

Real examples:

Mr. Chen (Dalian): profitable in just 3 months.

Ms. Qin (Chengdu): earns ¥20,000–30,000 monthly with marketing support.

No Experience Needed

3-day training. No chef is required—pre-made sauce packs are provided.

Revenue mix:

Dine-in: 40%

Delivery: 50% (3,000+ orders/month)

Takeaway & retail: 10% (sauce packs & ready-to-eat meals)

3 Key Strengths Behind Their Success

Strong Supply Chain

Owns a 5,000m² factory in Chengdu. Produces 100,000 sauce bags/day.

Works with 30+ local farms. Delivers veggies in 48 hours.

Smart Digital Tools

AI helps pick the best store locations.

2 million+ app users. 45% repeat customers.

Live-stream sales: up to ¥100,000 per session.

Crisis-Resistant

Grew 30% during COVID.

Franchise-free, training, and management fees to help owners.

Launched single & family meal sets. Ready-to-eat products now make up 25% of sales.

What We Can Learn

Shu Yi Shu Er shows where the food industry is going:

Healthier options

Low-cost, small-store models

Strong franchise systems

This brand proves that real success isn’t about opening the most stores—it’s about ensuring every store succeeds.

Interested in Joining?

Contact Shu Yi Shu Er today to learn more about franchise opportunities. Whether new to the business or already experienced, their team will help you start a profitable venture.