Yuan Cha Yi Fang: Market Analysis for Explosive Growth and Financial Prospects.

Yuan Cha Yi Fang: A Fresh Take on Modern Tea drinks

1. A Fast-Growing Market

In 2019, China’s tea drink market was worth over ¥400 billion—twice the size of the coffee market. Bubble tea is leading this growth. By 2023, it’s expected to be worth more than ¥120 billion.

Yuan Cha Yi Fang is part of this exciting trend.

2. Who Is Drinking Bubble Tea?

Young people—especially those born in the 1990s and 2000s—are the main customers. They want drinks that are both tasty and healthy.

With busy lives and high stress, they look for drinks that are refreshing and give them energy. Yuan Cha Yi Fang offers exactly that.

3. What Makes Yuan Cha Yi Fang Special?

Many brands sell bubble tea. But Yuan Cha Yi Fang stands out with a unique idea:

It uses Jiangnan (southern China) culture in its drinks and store style. This creative theme makes it different from 70% of other brands.

4. Healthy and Functional drinks

Yuan Cha Yi Fang focuses on health. It uses old salt and dried orange peel in its teas. These ingredients are good for the body.

The drinks are not only delicious—they are also functional. This appeals to 90% of young customers.