The Mr. Rice Franchise Advantage

Mr. Rice is guided by a simple yet powerful mission: to provide a comforting, home-style meal for people away from home. This commitment has earned us widespread acclaim in the Chinese fast-casual market. As a testament to our long-standing appeal, Mr. Rice served over 61 million customers in 2013 alone, establishing itself as a leading brand in Southwest China.

Why Franchise with Mr. Rice?

Central Kitchen Model: No Head Chef Required

Our franchise is powered by a central kitchen equipped with advanced German technology. This streamlined, standardized production process ensures taste across all locations, eliminates the need for a highly-skilled chef, and allows for rapid, high-volume service.

Simple, Clean & Efficient Operations

The Mr. Rice kitchen is designed for simplicity and cleanliness, creating a modern, fume-free environment. With a streamlined workflow, a location can be efficiently run by a small team of three. This means a faster launch and a straightforward, manageable business.

A Proven Blueprint for Success

We provide a complete, turnkey solution for our partners. From site selection and store design to staff recruitment, training, and operational management, our headquarters offers a comprehensive blueprint. Simply follow our proven model for a seamless path to opening your doors.

A Diverse Menu with Broad Market Appeal

Our menu features delicious and fresh offerings at a competitive price point. Combining Western-style management with flavors that resonate with modern palates, Mr. Rice is a favorite among young adults and a versatile choice for dine-in, takeout, and delivery, creating multiple revenue streams.

Comprehensive Franchise Support System:

Brand Support: Leverage the power of the unified Mr. Rice brand identity and logo for instant recognition and trust.

Promotional Support: Benefit from our aggressive marketing campaigns across major broadcast, digital, and print media channels.

Strategic Planning: Our expert team will craft a customized, original business strategy tailored to your specific market and location.

Training Support: We offer a scientific and systemic training program covering operations, management, and crucial business acumen to empower you for success.

New Product Development: Our experienced R&D culinary team continuously researches market trends to develop innovative new items that keep the menu fresh and exciting.

Grand Opening Support: Get started with a lower initial investment, supported by various launch policies designed to accelerate your path to profitability.

Territory Protection: We implement strict, data-driven territory protection policies to prevent market saturation and ensure every franchisee has a fair opportunity to thrive.

Risk-Controlled Exit Program: We offer a transparent and structured exit policy, providing you with peace of mind and a manageable, low-risk entrepreneurial journey.

Mr. Rice Franchisee Qualifications

We seek dedicated partners to join the Mr. Rice family and grow with us. To be considered for a franchise opportunity, prospective candidates should meet the following qualifications:

1. Legal and Corporate Standing

You must be a legally recognized individual or an incorporated entity with the full capacity to enter into a binding commercial agreement.

You must hold a valid national ID (for individuals) or an official business license (for corporations).

2. Financial Capacity

You must possess sufficient capital to fund the establishment and initial operation of a franchise location.

You should demonstrate a strong understanding of investment principles and the financial resilience to manage business risks.

3. Brand & Vision Alignment

A genuine passion for the fast-casual dining industry and a deep appreciation for our mission to provide quality, comforting meals.

A commitment to fully embrace and implement the Mr. Rice operational standards, management systems, and brand policies.

A willingness to actively uphold and protect the positive image and reputation of your community's "Mr. Rice" brand.

4. Operational & Management Skills

You must secure a suitable and approved commercial location for the restaurant.

While extensive experience is not mandatory, candidates should possess foundational business management skills or a strong aptitude for learning them.

Your Journey to Opening a Mr. Rice Franchise

We've designed a straightforward and transparent process to guide you from initial interest to your grand opening. Here is our step-by-step path to partnership:

Step 1: Initial Inquiry & Information Request
Begin by contacting our professional franchise consultants via phone, email, or our online form. We will discuss the opportunity with you and provide a detailed information package to answer your preliminary questions.

Step 2: Discovery Day & Site Visit
We invite you to visit our corporate headquarters to experience our brand firsthand. This is a great opportunity to tour our operations, meet our support team, and engage in in-depth business discussions.

Step 3: Application & Qualification Review
Submit your official application. Our team will conduct a thorough review to confirm that you meet the qualifications to become a Mr. Rice franchise partner.

Step 4: Contract Signing
Once the review process is successfully completed and both parties are ready to move forward, we will finalize and sign the official franchise agreement.

Step 5: Payment of Fees
As per the franchise agreement, you will submit the required franchise fees based on the investment model you have selected.

Step 6: Comprehensive Headquarters Training
Our headquarters will provide a complete training program covering all technical and operational aspects of the business. Upon successful completion, you will be officially certified to operate a Mr. Rice franchise.

Step 7: Store Design & Renovation
Our team will provide expert guidance on store layout, design, and the renovation process to ensure your location aligns with the Mr. Rice brand standards.

Step 8: Grand Opening & Ongoing Support
Congratulations, you're ready to open! Our support doesn't stop here. We will continue to monitor your progress, providing ongoing operational guidance and assistance to help ensure your long-term success