The Lao Guo Xiang Zi Advantage: Authentic Hotpot, Unmatched Support

Lao Guo Xiang Zi rediscovers old Chongqing hotpot’s authentic, soulful flavor. Our unique dining experience is built around a signature small-plate format served in traditional earthenware bowls, complemented by a self-serve vegetable bar, specialty Lu Cai (braised delicacies), and classic Chongqing snacks. It’s a vibrant, delicious feast for all ages. With an incredible array of fragrant dishes, Lao Guo Xiang Zi proves that you’re never afraid of a deep alley when the flavor is this good.

Our Core Strengths: The Engine of Your Success

Our franchise is built on a foundation of professional, systematic operations, ensuring you have the structure you need to thrive.

1. Powered by 8 Expert Departments: Our headquarters is organized into eight specialized departments working in synergy to support you:

• Operations & Field Support
• Brand Management & Marketing
• Product Research & Development (R&D)
• Finance & Accounting
• Human Resources (HR)
• Culinary Management
• Kitchen Standards & Technology
• Store Engineering & Design

2. Your Blueprint for Success: 9 Comprehensive Handbooks We provide nine detailed manuals covering every aspect of the business, turning complex operations into a clear, replicable system. These include manuals for Store Management, Construction, Training, Marketing, Kitchen Technology, and more.

3. A-Class Brand & Marketing Center Benefit from our powerful, in-house marketing engine, which provides:

• Strategic Campaign & Event Planning
• New Media & Digital Promotion
• KOL (Key Opinion Leader) & Influencer Outreach
• WeChat, Weibo & Social Media Marketing
• Reputation & Word-of-Mouth Management

Comprehensive Franchise Support: Your Partner at Every Step

We offer robust, end-to-end support across five key pillars to ensure your success from day one.

1. Strategic Consulting Support

• In-depth Project Analysis
• Local Market & Environment Assessment
• Investment & ROI (Return on Investment) Projections
• Industry Data & Trend Analysis

2. Comprehensive Training Support

• Hands-on Technical & Culinary Training
• Staff Recruitment & Development Programs
• Store Management & Leadership Training
• Ongoing Progress Guidance & Support

3. Turnkey Development Support

• Professional Site Selection Services & Market Research
• Customized Store Layout & VI (Visual Identity) Design
• Detailed Cost Assessment & Budgeting
• Complete Engineering & Decoration Guidance

4. Dynamic Marketing Support

• Grand Opening & Launch Event Planning
• Holiday & Seasonal Marketing Campaigns
• Delivery Platform Integration & Optimization
• Creative Cross-Brand Collaboration Ideas
• Content Creation & Promotional Design

5. End-to-End Operational Support

• On-site Grand Opening Support
• Regular On-site Technical & Operational Audits
• Profit & Loss (P&L) Analysis
• Actionable Business Performance Reports
• Supply Chain & Procurement Solutions
• Ongoing Product Upgrades & Menu Development
• Business Diagnostics & Troubleshooting
• Competitive Analysis & Market Expansion Strategy

Lao Guo Xiang Zi: Franchise Partner Qualifications

We seek passionate and driven individuals to join the Lao Guo Xiang Zi family. To ensure mutual success, we have outlined the ideal profile for our franchise partners. We invite you to see if you are a good fit.

1. Personal & Professional Profile

Eligibility: You must be an individual of legal age (18 years or older) with a minimum of a high school education and good health.

Entrepreneurial Drive: You possess a strong desire to build your own business, a proactive mindset, and a fundamental understanding of business management principles.

Work Ethic: You demonstrate a resilient spirit, a strong, hands-on work ethic, and the perseverance required to succeed in a competitive industry.

2. Financial Capacity & Integrity

Investment Capability: You must have the financial resources to independently fund all franchise costs and be prepared to manage the inherent risks of business ownership.

Financial Standing: You possess sufficient capital and maintain a strong, reputable business and credit history.

3. Brand Commitment & Operational Readiness

Brand Alignment: You genuinely identify with and share the corporate culture and business philosophy of Lao Guo Xiang Zi.

System Compliance: You are willing to fully embrace and implement the operational standards, management systems, and brand guidelines established by the headquarters.

Resourcefulness: You can secure a suitable and approved location for operations.