Why Join Wasabi BBQ?

1. Built-in Buzz The look alone pulls Gen-Z through the door—neon walls and grill smoke make every snap go viral.
2. Traffic on Autopilot HQ runs nationwide collabs with influencers; your shop just rides the wave.
3. Hits, Not Meh Think miso-butter short rib and citrus-Szechuan wagyu—limited-time drops keep lines long.
4. Own the Niche Hybrid Korean-Japanese BBQ fills a gap most malls still don’t have.
5. Copy-Ready Playbook Ad templates, TikTok filters, and loyalty hacks are zipped in the starter pack—no marketing degree needed.
6. Farm-to-Grill Supply Chain Vertical farms in Yunnan drop fresh wasabi and prime cuts straight into our cold trucks. Zero middleman mark-ups, full traceability.
7. Lean & Fresh We flash-freeze, then door-deliver every 48 hours. Crisp ingredients at diner-level portions—costs stay low, margins stay high.

Who Can Open a Wasabi BBQ?

1. Be legit: U.S. LLC, corporation, or sole-prop—papers in order.
2. Hungry to serve: you actually like people and aren’t scared of hard work.
3. Cash in the tank: 90k–90k–90k–150k liquid to cover build-out and the first 3 months.
4. Eyes wide open: you know upside comes with normal restaurant risk.
5. Know your turf: live in the market, have a clean rep, and can hire a solid core crew.
6. Sleeves-up attitude: weekends, late nights—whatever keeps the grill hot. Quick with spreadsheets is a bonus.
7. Brand love: you’re all-in on this concept, not testing the waters.
8. Still have to be legal—citizen, visa, green-carded, or proper entity.

How to Open Your Own Wasabi BBQ

Quick Chat

Send us a DM, shoot over an email, or just call. We’ll send you the starter packet and answer every question up front.

Road-Trip to HQ

Fly or drive to our flagship in Chongqing. Shadow the team, taste everything, and see how a real shift runs.

Lock In Your Spot

Fill out the short application. If the numbers and location look good, we move to the next step.

Make It Official

Sign the franchise agreement and pay the initial fee. From this moment on, you’re a Wasabi Grille partner.

Claim Your Corner

We open our market maps and walk the neighborhood with you—foot traffic, rent comps, the works. Once the site’s locked, design kicks off.

Deck It Out

Our in-house crew drops the exact renderings, millwork plans, and neon specs. You just hire the local contractor.

Bootcamp Training

Your GM, kitchen lead, and front-line crew head back to HQ for two weeks: grill skills, POS drills, TikTok promos—everything.

Grand Opening

Our launch squad lands a week early—local micro-influencers, press drops, soft-opening tastings. Opening day plays like a concert.

Never Solo Again

Monthly ops check-ins, new LTO rollouts, mystery-shop scores—HQ rides shotgun for as long as you’re flipping meat.