Why Partner with Chongqing 17-Gates Hotpot? The Franchise Advantage

I. A Focus on the Modern Consumer Experience

In today's dining landscape, the market has shifted. Consumers are no longer drawn to sheer scale or lavish decor; instead, they seek authentic experiences, exceptional service, and high-quality products. 17-Gates Hotpot is perfectly aligned with this trend. With our authentic broths and signature dishes, our model thrives in efficiently designed spaces of 200-600 square meters. This "less is more" approach, featuring elegant and tasteful design over heavy renovations, creates a refined yet welcoming atmosphere. Our streamlined menu ensures operational simplicity and effective management, resulting in a lower-risk investment that strongly appeals to both modern diners and savvy investors.

II. Precise Market Positioning

Our brand strategically targets the key consumer demographics of the '70s, '80s, and '90s—the driving force of the modern consumer market. By seamlessly integrating distinctive service, a compelling product strategy, and deep consumer insight, 17-Gates Hotpot has developed a unique and powerful business model. This cohesive approach has established our brand as a benchmark for excellence and a model for success within the industry.

III. A Winning Formula: Product, Service, and Strategy

Our success is built on the perfect synergy of three core pillars:

• Product: We offer specialty dishes and the authentic taste of Chongqing hotpot, delivered straight from its birthplace.
• Service: 80% of our core team members honed their skills at leading international hospitality brands and acclaimed restaurant groups, earning a reputation for service excellence.
• Strategy: Our market positioning is defined by a comprehensive strategy that analyzes consumer behavior (customer psychology), optimizes product offerings (profitability management), and streamlines operations (cost control).

IV. An Elite Team with a Competitive Edge

The majority of our leadership team hails from industry-leading, benchmark-setting restaurant groups. Through continuous innovation and collaboration, we have developed a proprietary management model designed for growth and success. Our mission is to build one of China's top management teams to empower and support our investment partners, fostering mutual growth and sharing the success of the renowned "17-Gates" brand.

V. A Mature and Proven Management Model

With eight years of dedicated development, 17-Gates Hotpot has perfected its core management systems and profitability model. We have integrated best-in-class principles for operations, production control, staff training, marketing, and financial management. This has resulted in a comprehensive, time-tested, and unique management framework that ensures consistency and success at the individual store level.

VI. Chongqing's Most Iconic Cultural Symbol

"Nine gates open, eight gates closed; a total of seventeen gates define the city." This old saying refers to the legendary 17 city gates of Old Chongqing, a city steeped in history and a strategic stronghold for centuries. Our brand, 17-Gates, is named for this powerful legacy, embedding the authentic history and cultural soul of Chongqing into everything we do. We bring the story of these historic gates—many of which are now the heart of the city's bustling commercial and entertainment districts—to life through our unique dining experience.

Our Ideal Franchise Partner: A Commitment to Mutual Success

At Chongqing 17-Gates Hotpot, we believe that a franchise is a true partnership. We are as selective in choosing our partners as they are in choosing us. This rigorous standard exists to protect the interests of our franchisees and ensure the integrity and continued success of our brand. We seek partners who share our commitment to excellence.

Our ideal franchise partner:

1. Is passionate about the hospitality industry and is dedicated to achieving excellence in every detail of the restaurant's operation.
2. Believes in the 17-Gates Hotpot vision and is committed to fully embracing our proven operational systems and corporate philosophy.
3. Is financially sound, with sufficient capital for the investment. We partner with serious entrepreneurs dedicated to building a sustainable business, not short-term speculators.
4. Secures a prime store location with strong visibility and the potential for high customer traffic, which is crucial for success.
5. Possesses a deep commitment to customer service and maintains a long-term vision for the growth and success of the business.
6. Acts as a dedicated brand ambassador, committing to upholding our brand image and actively participating in all required headquarters training after the contract is signed.
7. Demonstrates strong execution capabilities and is prepared for a long-term investment, with a mature and realistic understanding of business risks.
8. Is a collaborative partner who is receptive to headquarters' training and support, and who actively works with our management team and participates in system-wide marketing initiatives.

The 17-Gates Philosophy

As a profitable business, we understand that this is a critical decision for any investor. Our selection process is designed to ensure that we are the right fit for you, and that you are the right fit for us. By aligning ourselves with partners who share our passion and vision, we can work together to create the next chapter in the Chongqing 17-Gates Hotpot legacy.

The Franchise Journey: Your Path to Ownership with 17-Gates Hotpot

Our franchise process is a structured, step-by-step path designed to ensure you are fully equipped for success.

Step 1: Initial Inquiry & Reservation
Franchise opportunities in each region are limited. The first step is to contact our headquarters through your preferred channel to inquire about availability and express your interest in a specific territory.

Step 2: On-Site Visit & Consultation
We invite prospective partners to visit our headquarters in Chongqing for a comprehensive tour. This is an opportunity for in-depth business discussions with our team to gain a full understanding of our company, brand, and operational model.

Step 3: Formal Application & Deposit
Following a successful consultation, candidates with a strong interest in moving forward will submit a formal franchise application and provide a security deposit to proceed to the next stage.

Step 4: Qualification & Due Diligence
Our headquarters will conduct a thorough review of your application. This due diligence process is to verify all information and officially confirm your eligibility as a franchise partner.

Step 5: Contract Signing
Once the review process is successfully completed and both parties are in agreement, we will proceed with the signing of the official franchise agreement.

Step 6: Store Design & Construction
Our dedicated team will provide expert guidance on store design, layout, and the construction process to ensure your location perfectly aligns with the 17-Gates Hotpot brand standards.

Step 7: Pre-Opening Preparations & Training
Headquarters will provide comprehensive support for your pre-opening activities, including assistance with staff recruitment and conducting our full training program for your entire team.

Step 8: Inventory & Supply Chain Setup
Leveraging our robust logistics network, we will coordinate the delivery of all necessary ingredients, proprietary materials, and initial inventory to your location.

Step 9: Soft Opening
With your trained staff in place and inventory stocked, you will conduct a "soft opening." This trial period allows you to fine-tune operations and prepare for your official launch.

Step 10: Grand Opening & Ongoing Support
Following a successful soft opening, you will officially launch your business. Our commitment doesn't end here; our headquarters team will continuously monitor your performance and provide ongoing operational guidance and support to ensure your long-term success.