Breaking News: Huang Dama Wooden Bucket Rice Makes 2022 China Culinary Innovation List Second Times

Aunt Huang Super Bucket Rice Wins Big Again at the 16th China F&B Innovation Forum.

On December 12, the 16th China Catering Innovation and Entrepreneurship Forum was held online. The event was hosted by Canyinjie Media and supported by many industry groups, including the Shenzhen Cuisine Association, Shanghai Bohua, and others.

Aunt Huang Super Bucket Rice stood out as the only bucket rice brand to win this year's award. It was chosen by over 12 top experts and more than 3 million online voters. This is the second year in a row that Aunt Huang has received this honour.

So what makes this brand special? We talked to its founder, Li Weibo, to learn more.

1. Always Innovating

Founder Li Weibo has worked in the bucket rice business for 13 years. He simplified the menu from over 100 dishes to just 30, focusing on quality and consistency. He also created a special rice cooker and an 8-step cooking method that makes the rice perfect every time with almost no waste.

In 2021, the brand invested in a full upgrade—new logo, new vision, and a clear strategy. Their goal is to open 500 stores in the Greater Bay Area.

Even in a tough year like 2022, Aunt Huang grew by opening more than 30 new stores. Their clear vision and efficient model helped attract more franchisees and grow the brand.

2. Mission and Values

Three main ideas guide Aunt Huang:

Mission: Be the top bucket rice brand and help people start businesses.

Vision: Open 1,000 stores in 10 cities across the Greater Bay Area in 10 years.

Values: “Love at Aunt Huang” — share care and warmth through food.

The brand also follows the “Three Represents”:

Use the best cooking methods.

Promote the best food culture.

Always put employees, customers, and partners first.

3. 2023 Goals

This year, Aunt Huang aims to:

Open 100+ stores in the Greater Bay Area.

Help 50 stores earn over RMB 2 million per year.

Build store clusters in key areas to strengthen branding and cut costs.

The brand believes in rewarding hard work. Their goal is to help employees, franchisees, and customers succeed together.

4. Thanks to All Partners

Aunt Huang’s success is thanks to its hard-working team, suppliers, store owners, and partners. Many people—from first-time business owners to experienced entrepreneurs—have joined the brand and found success.

As their values say: “Have love in your heart, and share it.” With such a positive spirit, Aunt Huang’s future looks bright.