Fengdao Food x Wang Sulong: Officially "Solid" – The Partnership You Can Count On.

Fengdao Food Announces Silence Wang as First Brand Ambassador

On June 11, Fengdao Food officially announced singer-songwriter Silence Wang as its first brand ambassador. The creative pre-launch campaign quickly went viral, and new promotional videos were released. Hashtags like #FengdaoReliableAmbassador and #SilenceWangForFengdao trended online, drawing widespread attention.

Creative Announcement Captures Attention

Fengdao built excitement with a series of countdown posters. Each poster included clues inspired by Silence Wang’s songs, sparking lively guesses among fans. Many netizens commented, “It’s been a while since we’ve seen such a fun brand announcement!”

In the new ads, Silence Wang is seen with Fengdao’s popular products like Fresh Fruit Cup, Fengdao Story, and Stewed Fruit Series. The campaign highlights not only clever marketing but also Fengdao’s innovative product design and diverse flavors.

So, what makes Fengdao so appealing to younger consumers?

A Modern Mindset for Younger Audiences

Founded in 1999, Fengdao is a heritage brand that continues to innovate.

They’ve updated their packaging from traditional glass jars to portable PP+EVOH cups—the same material used in baby bottles. These are easy to carry and open anywhere.

Fengdao also focuses on health. They offer products with no added sugar, rich in Vitamin C and fiber, meeting the demand for healthier snacking.

The brand has even created a cheerful rabbit IP for its Fengdao Story product line, releasing stickers and interacting with fans online. Their fun and creative image resonates with young people.

By partnering with Silence Wang, Fengdao strengthens its connection with this audience.

Shared Values: Talent and Innovation

Wang Silence is a widely loved artist known for his passion and dedication to music. He has won many awards and continues to create high-quality work.

Similarly, Fengdao has never stopped innovating. Earlier this year, they won several industry awards for excellence.

Both Wilber Silence and Fengdao share a commitment to creativity and quality. This strong match makes their partnership natural and effective.