Release time:2025-08-25 09:44:57 Publisher:HEILAN LATTLE
These days, the tea drink industry is full of new ideas. There's something for everyone, from modern Chinese tea to new retail tea shops and mixed—style tea restaurants.
Recently, a mixed-style tea shop opened in Fuzhou. It’s over 100 square meters, works like a tea restaurant, offers many new tea drinks, and even serves Western food.
So what exactly is this new model? And can it succeed in such a competitive market?
Xiliang Tea: The “Not Just Tea” Brand
On Xiaohongshu, Xiliang Tea is called the brand that “does more than just tea”. It sells milk tea, but also steak, burgers, and pizza. This new mix of “Western food + milk tea” quickly became popular.
You could say Xiliang Tea is a mix of:
The Store & Products
Xiliang Tea shops are beautiful and Instagram-friendly. For example, the Sanfang Qixiang store is 100+ sqm, with simple and romantic decor. A cute mascot named Xiao Xi is in the store, making the space more fun.
In the drink area, you see all kinds of tea-making tools. In the display area, fresh fruits are kept in chillers. Big plush toys and nice decorations are also perfect for dates or family meals.
The menu includes:
Even though they serve both drinks and food, the prices are very reasonable. Drinks cost around ¥15, and Western meals are about ¥45 per person. Good products + good prices = double win!
Is This Model Successful?
Xiliang Tea now has five stores in Fuzhou. Each store makes around ¥20,000 monthly profit, and over 80% of customers return. How do they do it?
1. Mix of Products, Works for All Occasions
Xiliang Tea combines Western food with tea drinks. You can go for a quick drink or stay for a full meal. It fits many dining situations and attracts different customers.
“We offer the space and vibe of a tea restaurant, but with lower prices. We have trendy drinks and also Western food. Everyone can find something they like at Xiliang Tea.”
2. Good Quality, Fair Price
The fruit tea series is the most popular. They use fresh fruit, make it in front of you, and add no artificial flavors. A full cup costs only ¥17—it’s easy to love.
They are very strict with quality:
Because of this, they have never received a customer complaint.
3. Stable Supply Chain
Xiliang Tea works directly with farms and material suppliers. This ensures they always have fresh fruit, good meat, and quality ingredients. They also develop unique tea tastes with professional tea factories.
4. Good at Marketing, Always Releasing New Products
Most customers are young women. So, the team always follows food trends and creates new drinks like lemon or coconut tea that young people like.
They also do fun activities like:
This makes Xiliang Tea more than a shop—it becomes a second home for many.
Conclusion
Xiliang Tea’s mixed model may seem different now. But that difference might lead the tea industry into a new future.
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