Marilyn Desserts Franchise Analysis: Key Site Selection Strategies for Dessert Shops.

Where to Plant Your Dessert Shop

Marilyne Desserts Franchise Guide

A map of where people relax before they open their wallets

• Malls, cinema lobbies, commuter-friendly office clusters—guests linger, sugar cravings strike.

• University dorm blocks for late-night boba runs.

Cross locations off the field instantly

• Inner-city train or bus terminals: Rent sky-high, and foot traffic is in “go-go” mode, not “treat-yo-self” mode.

• Next to five-star hotels, guests dine inside, and dessert dollars stay there.

Walk the street—then halfway-plus-a-step farther.

On most shopping streets, dynamite sits roughly two-thirds of the way down. Why?

Shoppers have settled in, haven’t exhausted their legs, and still have snack currency left.

Lease cheap, set up fast, test early.

Drop a countertop kiosk first; if line forms out the door, negotiate permanent square footage.

Follow these four moves, and your dessert counter becomes the place reward-hungry guests sprint to between meetings and movies.