Brand Strengths for Our Franchise Partners

Research & Development

Our R&D team has traveled across China to the birthplace of iconic dishes, learning what really makes food unforgettable. Years of refinement have produced a proven, streamlined innovation system that keeps the menu fresh and perfectly tuned to what diners want.

Marketing Know-How

From brand storytelling and in-store visuals to dish launches and social campaigns, an in-house team of specialists delivers complete, step-by-step marketing plans—so every location opens its doors to an eager crowd.

Our Promise: “Your Success First”

Our business is building YOUR business. We start with clear project overviews and hands-on technical training, move into standardized, plug-and-run marketing playbooks, and keep supporting you long after launch. One partner, one full-service journey—from first question to steady profit.

Genuine, long-term commitment

You see this as a partnership that will grow for years and already have some local clout—ties with suppliers, community groups, or other venues that can speed up our launch.

On-the-ground knowledge

You know your city’s diners, where they gather, and where the best traffic flows. You also have reliable access to the fresh local produce and specialty items we rely on.

A hands-on sales team (even if it’s just you)

Whether it’s three partners or a small sales squad, someone is steadily opening doors—restaurants, cloud-kitchens, pop-ups—so our brand reaches the broadest possible audience.

Resource-ready for marketing

• You can turn those community ties and supplier relationships into real buzz: social posts, tasting events, targeted flyers—whatever best moves the needle in your market.

Franchise in 8 Simple Steps

1. Quick Inquiry Send us a message—phone, email, or the short form on our website. We’ll email you the basic info deck the same day.
2. HQ Visit & Store Tour Fly or drive into Chengdu. Meet the team and see a live restaurant in action. Taste the dishes, ask questions, and decide if we’re a fit.
3. Light Paperwork Fill in the quick application form; our business-review team usually signs off in 5 working days.
4. Sign the Agreement Once both sides are happy, we execute the franchise agreement. Congratulations—you now hold the exclusive rights for your city/district.
5. Fee Payment Transfer the franchise fee and opening deposit according to the package you chose.
6. Intensive Bootcamp Spend 7–10 days with our chefs and ops managers on location. At the end you receive the official license plate and full operations manual.
7. Build Your Store You choose the site, we refine the layout, and our design team sends you ready-to-use blueprints. Remote check-ins make sure stays on schedule.
8. Grand Opening & Ongoing Care We hand you the marketing kit, show up for your launch week, and maintain monthly reviews and remote guidance to keep your numbers growing.