The Deyufu Fish Hot Pot Advantage

At Deyufu, we have engineered a franchise model that solves the two most significant challenges in the fish restaurant industry: inconsistent product sourcing and complex kitchen operations. Our model is built on two core pillars: a fully integrated supply chain and a brilliantly efficient operational design.

1. Our Unmatched Farm-to-Table Advantage: A Vertically Integrated Supply Chain

Our competitive edge begins at the source. We maintain complete control over our entire supply chain through our sister company and dedicated agricultural arm, Chongqing Yu Mei Ao De Luo Agricultural Development Co., Ltd. (operations since 2006).

• Exclusive Fish Farms: We operate four privately-owned, natural hot spring aquaculture farms spanning over 89 acres (540+ mu). This guarantees a consistent supply of premium, healthy fish like Tilapia, Malaysian Shark, and Silver Carplet.
• Proprietary Breeding: We manage our breeding programs for specialty fish, ensuring quality and uniqueness in the market.
• Certified Quality: Our operations are ISO9000 certified, adhering to the highest international quality standards and earning numerous industry awards.
• Dedicated Logistics: A specialized logistics center ensures that our fresh, high-quality products are delivered reliably and efficiently to every franchise location.

This farm-to-table system provides our partners unparalleled product consistency and pricing stability, free from market volatility.

2. A High-Profit, Low-Complexity Operational Model

Our restaurant operations are designed for maximum profitability and ease of management.

1. Unique, Healthy Flavors: We offer signature broths like our Green Sichuan Peppercorn (a clear, fragrant, and tantalizingly numbing broth) and Sour & Spicy (a rich, mellow, and perfectly balanced broth). These unique, wellness-focused flavors attract a broad customer base.
2. Drastically Lower Labor Costs: A 300m² Deyufu restaurant requires only 13 staff members to operate efficiently, thanks to our streamlined processes.
3. Exceptional Profit Margins: With our direct sourcing advantage, franchisees enjoy an impressive gross profit margin of 65%-75% on our core fish products.
4. Chef-Independent System: Our recipes and preparation methods are standardized and simple. This eliminates the need for a highly-paid, specialized chef, reduces training time, and ensures fast service and high table turnover.
5. Compact, Efficient Kitchen Footprint: Our operational design requires minimal back-of-house space. A 300m² restaurant needs only 40m² for the kitchen, maximizing your floor space for revenue-generating seating.
6. Broad, All-Ages Appeal: Our brand appeals to customers of all ages and preferences with a diverse menu and eight distinct broth bases, minimizing customer loss and encouraging repeat visits.
7. Lower Initial Investment: We champion a modern, “light-touch” design philosophy. This focus on cost-effective decoration and furnishing significantly reduces your initial build-out costs.
8. Year-Round Demand: Our appetizing and light broth recipes are designed to be enjoyed throughout the year. They are satisfying in winter and refreshingly light in summer, ensuring steady business regardless of the season.
9. Flexible & Accessible Price Points: Our wide variety of fish and side dishes allows for a flexible menu, catering to customers with different budgets and increasing your market reach.

Deyufu Fish Hot Pot: Our Ideal Franchise Partner Profile

We are looking for dedicated partners who are ready to build a thriving business with us. At Deyufu, we believe success is a shared journey. Our ideal candidates are those who not only meet certain criteria but also share our vision for quality and growth.

Here are the key attributes we look for in a franchisee:

1. Entrepreneurial Drive & Passion
You possess a strong, ambitious spirit and a genuine passion for the restaurant industry. We seek driven individuals who are enthusiastic about delivering an exceptional dining experience and are committed to building a successful enterprise.

2. Business Acumen & a Strong Local Network
While prior restaurant experience is a plus, a solid foundation in business management is essential. We value partners who have strong community ties and a good local network, which can be invaluable for marketing and growth.

3. Commitment to the Deyufu System
A successful partnership is built on collaboration. Our ideal franchisee identifies with Deyufu's core philosophy and is committed to upholding our brand standards. This includes working closely with the headquarters team and actively participating in national and regional marketing initiatives.

4. Sufficient Financial Capital
Candidates must be financially qualified and have access to sufficient capital to cover the total initial investment, including the franchise fee, store construction, equipment, and working capital.

5. Ability to Secure a Prime Location
You must have the capability to identify and secure a suitable commercial property for a Deyufu Fish Hot Pot restaurant. Key factors include adequate size, visibility, and accessibility in a location with strong customer traffic.

Your Path to Opening a Deyufu Franchise

We’ve designed a transparent and supportive process to guide you on your journey to becoming a Deyufu franchise owner. Here is our step-by-step path to partnership:

Step 1: Initial Inquiry & Discovery

It all starts with a conversation. Contact our franchise development team to express your interest and receive our comprehensive information package.

Step 2: Due Diligence & Brand Immersion

We invite you to conduct your due diligence, which includes a visit to our corporate headquarters or a flagship location. This is your chance to meet our team, experience our operations, and validate the strength of the Deyufu brand.

Step 3: Business Discussion & Final Review

During this stage, we will discuss your business plan, potential territory, and financials in depth. We work to ensure all your questions are answered and mutually aligned for success.

Step 4: Signing the Franchise Agreement

Once we mutually agree to move forward, we will review and sign the official franchise agreement, officially welcoming you to the Deyufu family.

Step 5: Comprehensive Training & Pre-Opening Support

Your journey truly begins here. You will complete our extensive training program covering every aspect of the business, while our dedicated team provides full support for site selection, store design, and all pre-opening preparations.

Step 6: Your Grand Opening!

With preparation complete and our full support, you are ready to launch. We will assist you in executing a successful grand opening to welcome your first customers and begin your journey as a Deyufu business owner.