The Mao Da Xian Franchise Advantage: Backed by a Market Leader

Our Foundation: The Power of Haihui Shengjin Group

Mao Da Xian is a proud member of the Haihui Shengjin Group, a dominant force in the food and beverage industry. Our corporate portfolio includes five acclaimed brands—Shu Da Xia Hot Pot, Zui Ma Tou Hot Pot, Qiu Jin Small Fry, Chi Cheng Du Fresh Fish Hot Pot, and Nature Chan Hot Pot Supermarket—alongside two major subsidiaries in trade and e-commerce.

Guided by our principle of "Gathering Excellence, Building Success," and driven by our mission to pioneer the future of dining, our multi-brand strategy signifies a commitment to diversification and global growth. A team of industry elites powers us, fostered through a culture of innovation and professional development. When you partner with Mao Da Xian, you partner with a proven leader.

Your Comprehensive Franchise Support System

We empower our franchisees with a robust, turnkey system covering every aspect of the business.

1. Powerful Branding & Marketing

• Complete Brand Identity Kit: You receive our full Corporate Identity package, including VI manuals and store design blueprints (with renderings, construction plans, and material standards) to ensure a consistent, premium brand image.
• Professionally Designed Marketing Collateral: We provide a full suite of promotional materials, including product brochures, posters, flyers, digital assets, and more.
• Ready-to-Use Advertising Materials: You gain access to our library of assets, including display stands, pop-up banners, branded packaging, and other point-of-sale materials.
• Multi-Channel Advertising Campaigns: We drive brand awareness and customer traffic through strategic outdoor, print, television, and digital marketing campaigns.

2. Turnkey Store Launch & Setup

• Expert Site Selection: Our professional team assists you in identifying and securing the ideal location for your business.
• Guided Store Build-Out: We provide full support for showroom design, standardized displays, and construction to efficiently bring your store to life.
• Initial Inventory Assistance: Our team helps you with initial product ordering and merchandising to ensure your store is perfectly stocked and displayed for opening day.

3. A True Partnership for Ongoing Success

• Continuous Training & Development: We regularly train you and your staff on product knowledge, sales techniques, and operational best practices to ensure mastery.
• Dedicated Expert Support: Our professional marketing and operations teams are available around the clock to provide end-to-end guidance and support.
• Proven & Localized Business Strategy: We provide you with our successful business model and work with you to create a customized marketing plan tailored to your local market, ensuring we grow the brand’s strength together.
• Seamless Operational Support: From world-class pre-sale support to reliable post-sale service and timely new product launches, we handle the complexities so you don't have to. We aim to eliminate your worries, fostering a win-win partnership built on shared success and profitability.

Franchisee Qualifications: Profile of Our Ideal Partner

We are seeking dedicated partners to grow with us. Our ideal candidate embodies the following qualifications and characteristics:

Professional Integrity & Legal Standing:

You are an individual or legal entity with a strong business reputation and a proven track record of professional integrity.

Brand Passion & Alignment:

You share a genuine passion for our brand's mission and are committed to upholding our core values and operational standards.

Entrepreneurial Drive:

You possess a strong entrepreneurial spirit, with the ambition and dedication required to build a successful business.

Customer-Focused Mindset:

You are deeply committed to providing an outstanding customer experience and leading by example in service excellence.

Financial Readiness:

You have the necessary financial capital to fund the investment and a clear understanding of the risks and rewards of business ownership.

Business Acumen:

You possess sound business judgment and a foundational understanding of management principles. (Previous experience in business or restaurant management is considered a strong asset.)

Our Franchise Process: Your Path to Ownership

We have designed a transparent and supportive process to guide you every step, from initial inquiry to your store’s grand opening.

Phase 1: Discovery and Approval

Step 1: Introduction & Discovery: We invite you to visit our corporate headquarters for a comprehensive introduction to our brand, products, and operational model.

Step 2: Submit Your Application: Once ready to proceed, you’ll submit a formal franchise application form for our team’s review.

Step 3: Qualification Review: Our Franchise Development team will thoroughly review your application to ensure a strong mutual fit.

Step 4: Partnership Agreement: We formalize our partnership by signing the franchise agreement upon approval.

Phase 2: Site & Store Development

Step 5: Strategic Site Selection: Our dedicated team will work with you to identify and approve a prime location for your new restaurant.

Step 6: Store Design & Guidance: Our expert design department will provide you with complete store layout plans, architectural drawings, and guidance throughout the construction process.

Phase 3: Training & Launch

Step 7: Pre-Opening Support: Our marketing and logistics teams will assist with initial inventory procurement and guide you through all pre-launch preparations.

Step 8: Comprehensive Training: You and your team will undergo our complete training program, covering everything from product knowledge and food preparation to daily business operations and customer service.

Step 9: Grand Opening: Following a successful “Soft Opening” period, you will celebrate your official Grand Opening and begin your journey as a Mao Da Xian business owner