The Bei'er Xiang Fried Chicken Advantage

(Note: "Bei'er Xiang" is a popular phrase in Mandarin that means "exceptionally delicious" or "extra tasty.")

1. Unbeatable Chicken, Unmatched Variety

In a restaurant market crowded with single-item concepts, our fried chicken is second to none, easily competing with the best specialty chicken shops. But our true selling point is variety. We go beyond a single focus, offering a diverse menu with more categories and more choices. This strategy keeps customers engaged, excited, and always eager to come back to try something new.

2. A Symphony of Market-Tested Flavors

Our menu is built on creativity and proven results. Through extensive research and development, we have crafted unique flavor profiles for different ingredients and cooking methods. Every item is a standout, designed to offer a distinct and delicious experience. Our philosophy is simple: every flavor is a star.

3. A Vibrant Brand That Makes an Impression

We bring our brand to life with a fun, memorable cartoon mascot. This lively character gives our brand a unique and engaging personality, helping us stand out in a competitive market. It captures customers' attention and builds strong, lasting brand recognition.

Who We're Looking For: Our Ideal Franchisee

We are seeking dedicated partners to grow with us. Our ideal candidate will possess the following qualifications:

1. A genuine passion for the food and hospitality industry.
2. A strong competitive drive and sound business management skills.
3. An alignment with our company's vision and a commitment to operate within the terms of the franchise agreement.
4. The necessary financial capital to fund the initial investment and support business operations.

Your Roadmap to Opening a Bei'er Xiang Fried Chicken

We provide a comprehensive, step-by-step process to guide you from initial interest to a successful launch.

1. Discovery and Introduction
Start by learning all about the Bei'er Xiang Fried Chicken brand, our values, and the unique franchise opportunity we offer.

2. Site Visit and Tasting
Visit one of our corporate locations to experience our operations firsthand, meet our team, and of course, taste our delicious food.

3. Finalize and Sign the Agreement
Once we’ve mutually decided it’s a great fit, you’ll officially join the Bei'er Xiang family by signing the franchise agreement.

4. Site Selection
Our expert real estate team will work with you to identify, approve, and secure the perfect location in your designated territory.

5. Store Design and Construction
We’ll provide you with custom store blueprints and support you through the entire design and construction process.

6. Team Hiring and Training
We’ll guide you on recruiting your staff and provide comprehensive training for both you and your team on our proven operational systems.

7. Construction Management and Equipment Installation
Our team will oversee the final stages of the build-out, ensuring all kitchen equipment is installed correctly and efficiently for a seamless workflow.

8. Initial Sourcing and Inventory
We’ll connect you with our approved suppliers and help you place your first orders for all the high-quality ingredients and materials you'll need.

9. Marketing and Soft Opening
We will assist in planning your pre-launch marketing campaigns and conducting a "soft opening" to ensure your team and operations are running smoothly.

10. Grand Opening
With all preparations complete, it's time to officially open your doors, celebrate your new business, and start serving the community.