Taning Backed by Singapore Capital, Evolves from Lemon Tea to Fruit & Vegetable Tea.

TANING Brand Upgrade: A Fresh Look & New Vision

As the tea market becomes more competitive, brands must evolve. TANING is doing just that. They recently announced a full brand upgrade and received HKD 50 million in new funding from Singapore Liwa International. This investment will help TANING refresh its image, improve its products, and grow even faster.

Long-Term Partnership with Singapore Liwa International

Singapore Liwa International first invested in TANING in 2019 (HKD 20 million). Since then, TANING has successfully expanded overseas. Because of this strong track record, Liwa decided to reinvest—showing great confidence in TANING’s new vision.

A New Look: Modern & Eco-Friendly

TANING is updating its brand image to attract more young customers.

• New logo: Fresh, simple, and modern—but still recognizable.
• New store design: Bright, open, and interactive. Customers can even see how drinks are made.
• Eco-friendly focus: Stores use recycled materials and encourage recycling.

These changes make TANING stores more inviting and Instagram-friendly.

More Drink Choices: Healthier & Tastier

TANING started with hand-shaken lemon tea, but now it’s expanding:

• New fruit & vegetable teas: Made with fresh, healthy ingredients.
• Low-sugar and sugar-free options: For health-conscious customers.
• Seasonal specials: Like mango lemon tea and cherry blossom lemon tea.

All drinks are made with high-quality tea and real fruits.

Healthier Options with Science-Backed Research

TANING is working with South China University of Technology to create low-GI drinks (GI ≤ 55). These are better for people managing blood sugar or weight. This makes TANING a leader in healthy tea options.

How the Funding Will Be Used

The HKD 50 million investment will support:

• Marketing: Letting more people know about TANING’s new look.
• R&D: Creating new and healthier drinks.
• Store expansion: Opening 300 new stores across China in the next year.
• Supply chain upgrades: Ensuring fresh and consistent ingredients.

People Love the Changes

Customers are already responding positively:

• New stores are seeing more visitors and higher sales.
• People especially like healthier drinks and modern store designs.
• Many are sharing their experiences on social media.

What’s Next for TANING?

TANING will continue to focus on:

• Expanding into smaller Chinese cities.
• Introducing more healthy and innovative drinks.
• Growing its presence overseas with updated stores and localized flavors.

With strong support from Liwa and a clear upgrade plan, TANING is ready to become a leading global tea brand.