Meet YGF MalaTang

YGF MalaTang is a popular Chinese fast-casual restaurant chain that started in Harbin. We are famous for our delicious MalaTang soup, which is so good you can drink it! Customers love our unique way of letting them choose their own ingredients and pay by weight.

Our brand has grown quickly through franchising. We have modern factories and a strong supply chain to make sure that every store offers the same great quality and service. Since we started in 2003, YGF has grown into a global brand with many stores around the world.

Our Story

• Started in Harbin: Our founder, Mr. Yang Guofu, opened his first food stall in 2003.
• Growing a Business: What began as a small food stall grew into a professional restaurant chain.
• A New Headquarters: In 2015, we moved our main office to Shanghai to better manage our growing brand.

What Makes Us Special

• Our Famous Soups: Our main dish is a special MalaTang with a broth you can drink. We also created new flavours like a sweet and sour tomato soup and a tasty spicy dry mix.
• A Fun Way to Eat: You pick the ingredients you want, from fresh vegetables to meats and noodles. We weigh your bowl and then cook it just for you in your own single pot.
• Great Quality: We control our entire supply chain. This means we manage everything from buying ingredients to delivering them to your local store. This guarantees our food is always safe and fresh.

Our Growth and Future

• A Leading Franchise: Since we began offering franchises in 2007, the number of our stores has grown very quickly. This has made us a leading brand in the MalaTang industry.
• Thinking Globally: We have successfully opened stores in many countries and plan to continue growing all over the world.
• More Than Just Restaurants: We also sell our products in stores. Now, customers can enjoy our food at home with our self-heating hot pots and hot pot soup bases.

Why Partner with YGF MalaTang?

Joining YGF MalaTang means you get the benefits of a strong brand, a simple business model, and our full support. We are here to help you reduce risks and grow a profitable business. Here’s what makes us a great choice.

1. A Famous Brand People Love YGF MalaTang is a well-known and trusted name in the restaurant industry. People already know and love our food, so you will have a steady stream of customers from the beginning.

2. A Simple and Proven System We changed the game by letting customers choose their own ingredients and pay by weight. This model is very easy to manage and has made us a leader in fast-casual dining. With thousands of successful stores, our business plan is proven to work.

3. Creative and Healthy Food We focus on creating delicious food that is also healthy. Our innovative recipes, like our famous drinkable soup broth, attract customers who care about what they eat. This makes our brand popular with a wide audience.

4. A Strong Supply Chain We have built our own supply chain to ensure quality from farm to table. This means every YGF MalaTang location has the same high-quality, safe, fresh ingredients. Your food will always be consistent and delicious.

5. Full Support for Our Partners We guide you every step of the way. Our team will help you with:

•Finding the best location for your store.

•Marketing and promotion.

•Training and daily operations management. We teach you how to control costs and increase profits.

6. Flexible Ways to Work Together We offer different options to fit your goals and budget. You can open a single restaurant or become a regional developer for a larger area. We have a plan that can work for you.

Requirements to Join YGF MalaTang

To become a franchise partner, we look for dedicated individuals who share our vision. Here are the main requirements for joining the YGF MalaTang family.

What We Look for in a Partner

•Be a Legal Adult: You must be at least 18 years old and in good health.

•Have Business Sense: Some experience in business is helpful, along with a basic understanding of the local food market.

•Be Financially Ready: You must have enough funds to cover the investment costs and a good business reputation.

•Share Our Vision: We want partners who believe in our brand, our food, and our way of doing business. You must be willing to follow our company’s guidelines and training.

•Be Passionate: You should love the restaurant business and be ready to commit to growing your YGF MalaTang store for the long term.

Store and Operational Requirements

•Find a Great Location: You are responsible for finding a potential store location. Our expert team will then evaluate the site to ensure it is a good fit.

•Meet Store Size Standards: Your store location must meet our size requirements. These can change depending on the city and the type of store (e.g., a full-size restaurant vs. a small food court stall).

•Maintain Our Brand Image: Your store’s design and renovation must follow our official brand guidelines. This ensures that every YGF MalaTang looks and feels the same for our customers.

•Operate Legally: You must run your business legally and agree to follow all laws and company standards.

Legal and Cooperation Requirements

•Right to Do Business: You must have the legal right to own and operate a business in your country.

•Work as a Team: We expect our partners to cooperate with our marketing campaigns and business strategies actively.

Our Simple Steps to Franchising

Interested in joining the YGF MalaTang family? Our process is clear and designed to help you succeed. Here are the steps to opening your own store.

1. Submit Your Application

First, fill out our application form to inform us that you want to become a partner.

2. We Review Your Application

Our team will look over your information. We’ll check your business experience and financial readiness to ensure we are a good match.

3. Sign the Agreement

Once your application is approved, we will sign a formal franchise agreement. This document outlines our partnership and what we can expect from each other.

4. Find the Perfect Location

With our professional guidance, you will choose a great location for your restaurant. Our team will help you evaluate the site to ensure it has strong potential for success.

5. Design and Build Your Store

You will renovate your store according to the official YGF MalaTang design standards. We will also help you get all the necessary kitchen equipment.

6. Complete Our Training Program

You and your team will receive full training from us. We’ll teach you everything you need to know, from cooking our signature dishes to managing daily operations.

7. Get Ready to Open

We will assist you with all the final preparations for your grand opening, including marketing and promotional activities to attract your first customers.

8. Open for Business with Our Support

We’ll be there to support you on opening day. After you launch, we will continue to provide guidance and support to help your business grow.