Cheese Farm, officially operating in 2015, is a casual Western restaurant brand specializing in steaks. Targeting young people, it serves as their urban living room for social gatherings with friends, couples, families, birthday parties, and other social occasions. It also offers a casual dining experience that caters to afternoon tea. Through years of continuous product and operational refinement, the company has developed a comprehensive management approach featuring standardized operations and production, a unified central kitchen, systematic KPI assessments, and the continuous development of core personnel.

Cheese Farm is a membership-based restaurant with three directly operated locations. They sell over 9,000 steaks per month, each with tens of thousands of members and millions in member deposits. For example, the Maoye branch, which opened in 2019, boasted over 10,000 members within four months, accumulating millions in member deposits. Currently, average daily sales exceed 20,000, with over 30,000 on member days and holidays. II. Corporate Strength

The company's operations team has been operating Western-style restaurants since 2005.

They possess nearly 20 years of experience in Western-style restaurant operations and management, a comprehensive personnel development and promotion system, a large network of outstanding catering professionals, and the ability to replicate entire restaurants. They also operate the Zhaojiaguan, a time-honored Chinese restaurant, renowned in North China and Northeast China. Founded in the early Republic of China, it is a recognized Chinese Time-Honored Brand by the Ministry of Commerce and has been awarded various honors, including the title of China's Famous Catering Enterprise.

The company boasts a comprehensive raw material supply system and standardized in-store operations, seamlessly managing everything from raw material procurement and storage to semi-finished product processing and delivery. Partners only need to perform simple operations at the restaurant to deliver their products.

Why Open a Cheese Farm?

Six built-in advantages take the guesswork out of your first—and subsequent—restaurant.

1. White-Glove Support

From site scouting to grand opening and every early-day hassle, you get a dedicated contact who picks up the phone. All training, marketing, and daily questions funnel through one expert team.

2. Never-Ending New Menu Drops

Our in-house R&D chefs release limited-time flavors every quarter. That steady buzz keeps lines long and social feeds fresh.

3. Territory & Deal Protection

4. Each territory is capped; no overselling of franchises. Your guest list stays yours.

5. Small Footprint, Flexible Spend

Need 400 sq ft for take-out only? Can do. Want 1,500 sq ft with full dining? Also works—budget scales with you, not the other way around.

6. Three Revenue Streams

Dine-in, delivery, and walk-up window all run from one kitchen kit. Whatever the corner demands, you serve it.

Sales All Year, No Slow Season

All recipes are quick-serve SOPs—prep, grill, plate, and go. Rotating LTOs and comfort-cheese staples move as fast in January as in July.

Cheese Farm Franchise Requirements

1. Passion for Cheese Farm, a strong entrepreneurial spirit, and a desire for success.

2. Recognize Cheese Farm’s business model and management system.

3. Uphold the Cheese Farm’s trademark and brand reputation and ensure no infringement.

4. Have legal documentation and a suitable business location.

5. Be sincere, cooperative, and able to comply with the company’s relevant management regulations.

6. Have sufficient financial resources to launch the Cheese Farm brand.

Your Path to Becoming a Cheese Farm Franchisee—6 Simple Steps

1. Reach Out

Make the first move with one call, one website form, or one online chat—any channel gets you an immediate response.

    2. Discovery Day

We arrange a virtual or in-person visit to our flagship restaurant and kitchen. You’ll meet the leadership team, sample the menu, and review actual P&L numbers. If we’re both excited after a candid discussion, we move on.

    3. Sign & Seal

Pick your model (traditional store, kiosk, or hybrid). Plain-language agreements cover fees, territory protection, royalty structure, and exit clauses—no rabbit holes.

4. Build & Train—Fully Supported

You choose the site; our real-estate scouts validate footfall and competition turn by turn. We co-design your layout, manage contractor bidding, stock the first inventory on consignment, and train you and your crew through opening day.

5. Grand Opening, Handled

6. The package includes the opening weekend plan, local influencer blasts, TikTok-ready promos, and two on-site trainers. You run the register; we run the timeline.

Ongoing Market Power

Tap our national buying power, rotating limited-time offers, and digital ad fund. Quarterly business check-ins keep you ahead of trends and profit targets.