Beijing Baocai Sheng Catering Management Co., Ltd. is located at Unit 3009, 26th Floor, Building 99, Chaoyang North Road, Chaoyang District, Beijing, the political and cultural center of China. It was registered and established on May 4, 2015 at Chaoyang Branch with a registered capital of 100000 RMB. In the three years of company development and growth, we have always provided customers with good products and technical support, as well as sound after-sales service. Our company mainly engages in catering management; hotel management; Organize cultural and artistic exchange activities; Design, produce, represent, and publish advertisements; Literary and artistic creation; Enterprise planning; Technology promotion services.

The 7-Hour Queue: How Bao Shi Fu Built a Pastry Empire with Lines Longer Than an iPhone Launch

Imagine a line for a bakery that snakes around the block, not for a one-day sale, but every single day. In Beijing, a 28-year-old finance analyst sets his alarm for 5 AM, not for work, but to secure his spot. This isn't an exaggeration; it's just another Tuesday at Bao Shi Fu, and it represents one of the most powerful, verifiable business cases in modern retail.

This isn't just about popular pastries. This is about a proven business model built on unprecedented consumer demand. Here’s how we prove it:

The Infamous Queue: Our Daily Market Validation

The 5-to-7-hour wait time isn't a marketing gimmick; it's our most consistent and powerful form of market validation. It demonstrates a product so desired that customers are willing to invest their most valuable asset: their time. This level of dedication translates directly into sustained, high-volume sales for our franchise partners.

"I lined up at 5 a.m. for their pork floss cake. My friends back home begged me to bring some. For them, it’s worth the wait." – Li Ke, 28, Customer

The Reseller Economy: Proof of Extreme Demand

Our popularity extends far beyond physical lines. A thriving gray market of online "personal shoppers" has emerged, where top sellers fulfill tens of thousands of individual orders at a significant markup.

This is irrefutable proof of two things:

Unmet Demand: The market appetite for our product is so vast it can't be contained by our storefronts.

Brand Power: We have cultivated a cult following so strong, it has spawned its own secondary economy.

The Hard Data: A Footprint of Dominance

This hype is backed by a solid, expanding footprint. With over 12 established locations in Beijing and 3 in Tianjin, we've proven our model in the world’s most competitive retail environments.

To put this in perspective, the per-store foot traffic and queue length for a single Bao Shi Fu location often exceed those of multiple global coffee chains combined in the same district. This demonstrates a level of consumer passion and spending intent that is simply unparalleled.

This incredible, organic demand—proven daily by queues, resellers, and hard data—translates directly into powerful revenue streams and a uniquely defensible market position for our franchise partners.

You are not just investing in a bakery; you are investing in a proven cultural phenomenon.

Bao Shi Fu Franchise Qualifications – Quick Check

• Brand Fit

Do you fully embrace our product philosophy, customer-centric culture, and time-tested retail model?

• Capital Readiness

Do you have the liquid capital necessary to fund the total* franchise investment and the first 12 months of working capital?

(*Total investment varies by store size and region. We will share the detailed range during discovery.)

• Legal & Ethical Standing

Are you a legally eligible resident with a clean criminal record and strong personal credit history?

• Risk Awareness & Mindset

Do you understand the entrepreneurial risks involved and view success as a long-term partnership? Previous food-service experience is welcomed but not required.

If you can answer “yes” to each of these four points, you already meet our franchise admission criteria.

Bao Shi Fu Franchise Roadmap – 10-Week Fast-Track

Discovery Call (Week 0)

Send an enquiry through our website or call our U.S. franchise hotline. Within one business day you’ll receive a Franchise Info Packet, ROI table, and FDD (Franchise Disclosure Document).

Territory & Market Check (Week 1)

We send you a 5-mile trade-area report and competitor heat-map for your proposed city. You review and confirm market fit.

Submit Application (Week 1-2)

Complete the short online Franchise Application. Capital verification is done through your CPA or bank letter.

Due-Diligence & Legal Review (Week 2-3)

Your 7–10-day attorney review window opens upon receipt of the draft Franchise Agreement and territory map. We attend a joint Q&A webinar to clarify all clauses.

SIGN → Pay Franchise Fee (Week 3)

Once signed, the Franchise Fee is collected via secure escrow. You receive your official FRANCHISE WELCOME KIT (= ops manual, brand book, store-spec package).

Site Selection & Lease (Week 3-5)

We hand you our Site Checklist and broker list. Your Launch Specialist flies in for 2-day site visits. The final lease-addendum (“Design Review Clause”) protects both parties on CAM/tenant-improvement costs.

Store Design & Fit-Out (Week 5-7)

Our design team issues 3D renders, utility load plans, and a detailed BOM for fixtures. You plug this package into your local commercial builder (fit-out ±30 days). No guessing on square-footage or HVAC.

Pre-Opening Training (Week 6-8)

Two tracks run in parallel:

• Management track – 40-hour backbone course (costing, POS, scheduling).

• Kitchen track – 30-hour pastry mastery + supply-receiving audits.

All sessions are hybrid: Zoom modules + hands-on at your site two days before soft-launch.

Staff Hiring & Soft Launch (Week 8-9)

With the Launch Specialist back on-site, we help post job ads, conduct skills tests, run HR onboarding, and execute a 5-day soft-opening with controlled traffic to stress-test every station.

Grand Opening & Post-Launch Support (Week 10)

National marketing micro-ad buy kicks in; local radio & social tie-ins are pre-approved. Corporate team stays 14 days after ribbon-cutting to ensure KPI targets are met.