Boost Your Lu Fen Shop Sales: A Definitive Guide.

How to Increase Sales for Your Braised Noodle Shop

In today’s competitive food and beverage market, braised noodle shops face two big challenges:

• Competing in the ¥15-25 per person price range
• Keeping customers loyal when standards vary

Top brands have improved repeat customer rates to 45% and sell over 800 bowls per day by focusing on two things:

• Customized flavors
• Creative dining experiences

Here’s how you can boost sales at your braised noodle shop.

1. Create a Memorable Flavor Experience

Upgrade Your Braised Broth

Many shops rely on the chef’s skills, which can lead to inconsistent taste. A better way is to use a standardized spice mix. For example, some brands use a balanced mix of over 20 spices to keep the broth rich, fragrant, and stable every time.

We suggest using a “base broth + flavor pack” system:

• The base broth keeps the taste consistent
• Flavor packs (spicy, sour, etc.) let customers customize their bowl

This helps attract different customers—like those who prefer sour bamboo shoots or spicy chili peppers.

Create Popular Meal combos.

One popular shop increased meat portions by 30% and used thicker cuts for a more satisfying chew. You can also design “perfect pairings”:

• Main item (beef or tripe)
• Side (braised egg or tofu)
• Toppings (pickled beans or chili)

Data shows that bowls with 3+ toppings increase average spending by 22%.

Offer Time-Based Menus

• Breakfast: Mini bowl + soy milk
• Lunch: Large bowl + snack
• Late night: Braised platter + craft beer

One brand increased late-night sales to 35% of daily revenue by adding beer snacks like chicken feet and tofu.

2. Improve the Dining Experience

Open Kitchen = More Trust

A circular open kitchen lets customers see how the broth is made and how the toppings are cooked. Some shops even use modern tools like liquid nitrogen to freeze chili on the spot. This can keep people in the store 8 minutes longer.

Appeal to All Five Senses

• Sound: Play fun “slurping noodle” background music
• Smell: Use a special diffuser to spread the broth’s aroma
• Touch: Serve in rough clay bowls that stay warm

Using bamboo serving tags and copper pots can also make the place feel more traditional and welcoming.

Better Service = Happier Customers

• Add interactive screens while people wait
• Give tips on how to store broth at home
• Offer DIY spice packs as gifts when they leave

Shops that improved service touchpoints from 3 to 7 saw a 27-point increase in customer recommendations.

3. Smart Marketing to attract more customers

Build a Local Community

Start a membership system with different levels (Beginner → Expert → Master). One store sold 300 “mystery braised noodle boxes” in one day through group pre-orders.

Use Short Videos to attract customers

Create fun video series like:

• The story behind our 100-year-old broth
• Trying to braise 100 weird ingredients
• Street blind taste tests

One brand’s “just add water” braising tutorial got over 5 million views.

Collaborate with Other Brands

• Work with a gym to create “high-protein braised noodles”
• Partner with a coffee shop for “braised latte”
• Host a “Braised Noodle Festival” during food-themed events

One shop sold over 1,500 bowls per day during a special event.

About Tong Tong Fa Braised Noodle King

Hunan Peidong Catering has over 40 years of experience. It is a full-chain group that includes restaurants, snacks, and drinks today. Its main brand, Tong Tong Fa Braised Noodle King, has over 1,000 locations across China. The company focuses on “Serving Customers, Creating Value” and offers professional, standardized support for all franchisees.