LOOPEACE | Our Brand Story

Lu Xiaoning (LOOPEACE) Tea: A Fresh Take on Traditional Tea Culture

Lu Xiaoning (LOOPEACE) Tea is an upgraded version of “Cha Ban Tea”, which was first established in 2014 in Taizhou, Zhejiang. At a time when most milk tea shops only served black or green tea, Cha Ban introduced five unique tea bases: White Peach Oolong, Alishan Tea, Yuchi Black Tea, and White Jasmine. This made them stand out in an era dominated by powdered tea mixes.

Cha Ban focused on making tea more accessible and enjoyable for everyone. With the upgrade to Lu Xiaoning (LOOPEACE), the brand continues this mission—offering natural tea, modern drinking styles, a stylish environment, and unique products that highlight traditional Chinese tea culture in a fresh, lively way.

What Does LOOPEACE Offer?

Lu Xiaoning focuses on three main areas:

Tea drinks

Retail tea leaves

Tea-related products

The brand logo features a giraffe—an animal that eats leaves (symbolizing good tea) and drinks water (symbolizing good tea beverages). “Ning” stands for inner peace and enjoying tea quietly. The English name, LOOPEACE TEA, combines “LOO” (sound of “Lu”) and “PEACE” (meaning of “Ning”).

A Modern Tea Experience

LOOPEACE uses tea as a way to connect modern drinkers with traditional Chinese tea culture. The brand offers a new kind of tea space where young people can learn about and enjoy tea in a relaxed setting.

Every cup of LOOPEACE tea is made to share the beauty of tea culture in a simple and enjoyable way.

Strong Company Support

LOOPEACE is owned by Nanjing Tengqi Technology Co., Ltd., which has multiple branches, including:

Supply Chain Management

Import & Export

Trading

Food Technology

This strong structure helps each store run smoothly and efficiently.

Brand Values

Passion: Love for tea and tea culture

Innovation: Always learning and growing

Cooperation: Valuing people and growing together

Dedication: Focusing on quality in every product

Mission: Leading the way in tea culture